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Research question: How does platforms such as LinkedIn mediate the performance of professional self-branding among Gen Z, and what does this reveal about identity construction and digital labour in platform capitalism? – Use Marxist and Schumpeter's theories – Use at least 8 of the sources provide…

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Assignment Prompt & Instructions

Research question: How does platforms such as LinkedIn mediate the performance of professional self-branding among Gen Z, and what does this reveal about identity construction and digital labour in platform capitalism?

– Use Marxist and Schumpeter's theories

– Use at least 8 of the sources provided and additional references (academic and reliable)

– Include literature review

– Find a contemporary case study, issue, debate, development, or news report, to use

– Harvard referencing style

– No AI

– [\
\
Gandini-Self-brandingandsocialcapital2.pdf](https://www.sweetstudy.com/files/gandini-self-brandingandsocialcapital2-pdf "Gandini-Self-brandingandsocialcapital2.pdf")
– [\
\
Berardi-WorkDesireandDepression2.pdf](https://www.sweetstudy.com/files/berardi-workdesireanddepression2-pdf "Berardi-WorkDesireandDepression2.pdf")
– [\
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PattenandLindhe-BrandMe1.pdf](https://www.sweetstudy.com/files/pattenandlindhe-brandme1-pdf "PattenandLindhe-BrandMe1.pdf")
– [\
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Hearn-Verified1.pdf](https://www.sweetstudy.com/files/hearn-verified1-pdf "Hearn-Verified1.pdf")
– [\
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Wittel-DigitalMarx2.pdf](https://www.sweetstudy.com/files/wittel-digitalmarx2-pdf "Wittel-DigitalMarx2.pdf")
– [\
\
Evangelistia-Schumpeterianlegacy2.pdf](https://www.sweetstudy.com/files/evangelistia-schumpeterianlegacy2-pdf "Evangelistia-Schumpeterianlegacy2.pdf")
– [\
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Terranova-Freelabor1.pdf](https://www.sweetstudy.com/files/terranova-freelabor1-pdf "Terranova-Freelabor1.pdf")
– [\
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Lazzarato-ImmaterialLabor1.pdf](https://www.sweetstudy.com/files/lazzarato-immateriallabor1-pdf "Lazzarato-ImmaterialLabor1.pdf")
– [\
\
Artz-MediaRelationsandMediaProduct.pdf](https://www.sweetstudy.com/files/artz-mediarelationsandmediaproduct-pdf "Artz-MediaRelationsandMediaProduct.pdf")
– [\
\
CroganandKinsley-PayingAttention.pdf](https://www.sweetstudy.com/files/croganandkinsley-payingattention-pdf "CroganandKinsley-PayingAttention.pdf")
– [\
\
Lozano-HowYouTubeCreatedtheAttentionEconomy.pdf](https://www.sweetstudy.com/files/lozano-howyoutubecreatedtheattentioneconomy-pdf "Lozano-HowYouTubeCreatedtheAttentionEconomy.pdf")
– [\
\
Manzerolle-Mobilizingtheaudiencecommodity.pdf](https://www.sweetstudy.com/files/manzerolle-mobilizingtheaudiencecommodity-pdf "Manzerolle-Mobilizingtheaudiencecommodity.pdf")

– a year ago

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