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APA format 4 paragraphs with scholarly sources

Why are malpractice claims a major concern for health-care providers? How should malpractice claims be accounted for?

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APA format 4 paragraphs with scholarly sources

Why are malpractice claims a major concern for health-care providers? How should malpractice claims be accounted for?

November 5, 2026
[Solved] Gettysburg address

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– a year ago **files (2)** – ## assignment.pdf – ## Feedbacktocorrectmytermpaper.pdf **## assignment.pdf** 4/26/25, 06:0820250425_165955.jpg Page 1 of 1https://mail.google.com/mail/u/0/ **## Feedbacktocorrectmytermpaper.pdf** 1 Gettysburg Address by Abraham Lincoln Byrd Darryl HPU Course HIST 6602 …

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**## Feedbacktocorrectmytermpaper.pdf**

1

Gettysburg Address by Abraham Lincoln

Byrd Darryl

HPU

Course HIST 6602

11 Feb 2025

2

Daryl, the requirement requires you to append the document so I can examine the document you
looked at. The whole point of the assignment is to verify the precise document you examined and
establish its provenance an authenticity.

The chosen primary source is from the National Constitution Center, of the sources from

Abraham Lincoln Presidential Library and Museum. But the website does not present a full

version of the GA. The Gettysburg Address is one of the most important speeches in the history

of the USA because it was delivered on November 19, 1863, by the then-president of the USA,

Abraham Lincoln. It contained some of Lincoln's vision for the country during the Civil War and

after?. The speech signifies unity and equality for a nation in the dedication of freedom. Several

versions of this speech exist, each of which reflects language differences while still retaining the

quality of the original speech (National Constitution Center, 2018). Therefore, this paper will

study the provenance of the five major versions of the Gettysburg Address as enumerated by

Official, Hay, Everett, Bancroft, and Bliss by viewing "who," "what," "why," "when," "where,"

and "utility" of each document. OK – but without seeing the five examples yourself (they are not

listed on the website you are using), this is a meaningless endeavor. You are not evaluating a

primary source – you are simply regurgitating someone else’s (secondary) evaluation of the

differences between the copies. Without seeing them yourself, you cannot possibly know that

this description is accurate. Which is the entire purpose of the exercise. We try to know and

relate all these aspects to the historical context of these versions and their usefulness at large as

primary sources in historical research. To make this work for the assignment, is to find and

append the five copies and verify for yourself the differences for yourself.

Who

Abraham Lincoln served as the 16th President of America to pen The Gettysburg

Address. When the Soldiers' National Cemetery in Gettysburg staged its dedication event after

the Gettysburg conflict Lincoln appeared to deliver an elegant speech. The speech thanks the

3

dead soldiers while confirming that the Union supports a democratic government founded for

and by the people.

Various individuals transcribed multiple versions of the speech, which complicates its

historical origin. John Nicolay wrote down Lincoln's speech as his private secretary immediately

after it finished, and he produced The Official Version (National Constitution Center, 2018). The

transcription undertaken by Nicolay became the primary authoritative source for publishing this

speech after Lincoln delivered it. So find this copy and append it and verify for yourself the

differences between it and later versions (and most importantly discuss WHY you think the

differences exist.) The Hay Version has dual significance as an important early transcription

since it was created by John Hay, who worked with Nicolay. How is it different? When was it

copied? (you need to look at this version to verify its differences)

Several other drafts emerged from joint Lincoln-compiler and publisher work during his

lifetime. A version of the Gettysburg Address named after Edward Everett, who spoke at the

same event in Gettysburg, exists because of his notable speech there. Everett delivered a very

lengthy speech compared to Lincoln's address at Gettysburg, which was recorded during the

commemorative proceedings (National Constitution Center, 2018). So why is it named after

Everett? Did he transcribe the original? When? Where? The historian George Bancroft served as

the transcriber for Bancroft’s Version when did this happen? Why?, although Lincoln personally

approved Bliss’s Version as the official edition, why ?making it the most formal signed copy of

the speech. Who is Bliss? How did he come to transcribe the address?

These published versions demonstrate that Lincoln's speech evolved under the influence

of different individuals who completed the transcriptions resulting in variations between

accuracy and formal presentation. (OK, but since you have not looked at these versions, you

4

cannot know this for certain can you?) Since Nicolay and Hay worked near Lincoln at the time

of his speech, their transcriptions prove they were immediately authentic documents (National

Constitution Center, 2018). You mean they are considered to be the most accurate of the

versions?The later publications from Bancroft and Bliss when were these published? How did

they get published? tended to present official and refined versions that aligned with the interest

in creating permanent statements after Lincoln's death. So how were they different? What

statements did they desire to make? How can you know this?

What

As a political speech, The Gettysburg Address serves two goals, which are to

commemorate soldiers (whose? Ll?) at Gettysburg and reestablish the American dedication to

democratic principles. The Official Version, which Nicolay transcribed, stands as the most

authentic version of Lincoln's speech because it includes the famous phrase about people

governing themselves (National Constitutional Center, 2018). What makes it the official version?

Who decided that? When? Why? When did Nicolay transcribe it? The Hay Version, together

with the Everett Version, show minor differences in wording, although they maintain Lincoln's

fundamental thought process. OK – so the whole point of the exercise is to look at those ‘minor

differences’, identify them and explain them.

The Bancroft Version provides a polished rendition what does this mean? yet the Bliss

Version stands as the most popular version which appears in official publications. Why? The

documents found their way to memorials and archives because they represented Lincoln's dream

for nation unification symbolically. Again you are just copying what you read at the NCC. Since

you have not apparently looked at any of the five copies in their entirety, then you simply cannot

5

know that anything the NCC says is accurate – which is the entire point of the exercise! Nor

have you engaged with he differences between the copies.

Why

The Gettysburg Address served mainly to sanctify the cemetery while paying tribute to

the soldiers who perished during the Battle of Gettysburg. The speech by Lincoln functioned as a

brief but forceful statement showing both the ethical import and the governmental significance of

the Civil War. He aimed to show the nation what its fundamental principles were especially

equality for everyone.

After Lincoln gave his speech the subsequent versions were published to ensure his

words would survive. Multiple versions of the text were made and published as various

publications sought to record Lincoln's original statements during the ceremony or distribute his

words beyond the crowd and record political support or archival documentation (National

Constitutional Center, 2018). The Hay Version and Everett Version appeared shortly after the

event for speech memorialization purposes but the final versions emerged to create official

formal expressions for ceremonial and archival purposes. So we have not established the

chronological order of the iterations so the when remains unclear.

When

On November 19th of 1863, Lincoln delivered the Gettysburg Address at Gettysburg's

Soldiers' National Cemetery. The delivery took place during the American Civil War when

conflicting political views split the American people while lasting only a short time. Lincoln

strove to pay tribute to those who died while using his speech as a call to action for both Union

preservation and protection of liberty. The date is well known. The when that matters is WHEN

were each of the 5 iterations created/disseminated.

6

The different versions of the text were published at various times. Nicolay and Hay

recorded the Official Version of the address soon after Lincoln's speech, while the transcriptions

happened within weeks and days of the delivery. We need to know precisely – this is critically

important. The writers transcribed the Everett Version before it went into print right after the

ceremony. Bancroft released the most refined version in 1863 after its initial publication

(National Constitutional Center, 2018). After Lincoln approved the Bliss Version at the

beginning of 1864, it secured its place as the official version before it went to print in 1864. The

principal factors of Civil War chronology, along with public requirements for a unifying national

statement, determined how Lincoln's speech was recorded and distributed at that time. Again you

are simply regurgitating what the NCC says.

Where

The Gettysburg Address originated from Gettysburg, Pennsylvania, which contained the

grounds where one of the deadliest battles of the Civil War took place. The speech took place

outside at the Soldiers' National Cemetery on the ground, where many thousands suffered death

during battle. The place held great symbolism to Lincoln because he intended to bless the land in

which many Union soldiers sacrificed their lives.

Multiple versions of the speech were transcribed before they received their first print in

separate publishing sites. According to historical records, the production of The Official Version

and Hay Version took place in Washington, D.C., due to their connection with political settings.

The Bliss Version gained the most widespread reproduction after it emerged from the White

House thus indicating its official nature (National Constitutional Center, 2018). The geographic

environment where different versions originated or were published directly influenced their

reception. Washington, DC, served as the political headquarters, and Gettysburg functioned as

7

the spiritual center of the war initiative. But did where they were published influence the

differences that emerged between the versions? That is the key.

Utility

Less than twelve months after the Battle of Gettysburg President Lincoln wrote the

Gettysburg Address that focused on national unity together with equality and purpose while the

nation faced Civil War. Through this statement, Lincoln outlines his national goals, which value

both the United States' unity and individual freedoms. Several different recensions ? of the

document create doubts regarding its reliability (National Constitutional Center, 2018). And the

purpose of the exercise is for you to examine this concern about reliability and answer it. Which

is the most authentic version and why? The Bliss Version stands as the most authentic version

among the three – on what basis do you make this assessment? (You cannot, all you are doing is

parroting the NCC website. but the Everett and Hay Versions present recordings and adaptations

performed by different individuals. The original versions maintain low levels of subjective

influence?, yet institutional elements in the publication phase could influence the content?. How?

– again this is the critical analysis you need to do. A careful analysis of Lincoln's Gettysburg

Address requires researchers to handle various versions with caution due to the way they were

recorded and published during different stages of transmission. So which is the most

unadulterated and why?

Conclusion

Among the most important historical speeches in American history stands the Gettysburg

Address, which demonstrates the political, intellectual, and social climate of the Civil War period

through its different versions. Multiple versions of the speech provide us with valuable

information about the address's influence while explaining its formation of American public

8

opinion. The multiple versions present different word choices, but they showcase Lincoln’s

dedication to freedom and equality, which establishes them as essential historical documents

explaining both wartime conditions and the continuing relevance of the Gettysburg Address

.

References

National Constitutional Center. (2018). Read six different versions of the Gettysburg Address –

National Constitution Center. National Constitution Center – Constitutioncenter.org.

https://constitutioncenter.org/blog/read-six-different-versions-of-the-gettysburg-address

B- 12/15

Darryl,

You have not adreswed the assignment’s requirements properly. You have not looked at a full

copy of the GA nor directly at any of the other iterations. All you have done is to copy what the

NCC has to say. Without looking at the original primary sources yourself, you cannot know

whether what is says is true or not. Nor have you really attempted to identify the most authentic

copies by looking at the wording and its differences between the copies. No attempt ahs been

made to explain the differences between the copies. So you have not effectively established the

provenance of this source. It very explicitly calls for you to examine the primary source itsef

(and not just a snippet). Please read the requirements of assignments carefully and ask if you are

confused. This is your second attempt and you still have not fully grasped its requirements.

Copying what the NCC has to say is not what the assignment requires. It requires you to engage

closely with the original source and establish it provenance.

**## Feedbacktocorrectmytermpaper.pdf**

1

Gettysburg Address by Abraham Lincoln

Byrd Darryl

HPU

Course HIST 6602

11 Feb 2025

2

Daryl, the requirement requires you to append the document so I can examine the document you
looked at. The whole point of the assignment is to verify the precise document you examined and
establish its provenance an authenticity.

The chosen primary source is from the National Constitution Center, of the sources from

Abraham Lincoln Presidential Library and Museum. But the website does not present a full

version of the GA. The Gettysburg Address is one of the most important speeches in the history

of the USA because it was delivered on November 19, 1863, by the then-president of the USA,

Abraham Lincoln. It contained some of Lincoln's vision for the country during the Civil War and

after?. The speech signifies unity and equality for a nation in the dedication of freedom. Several

versions of this speech exist, each of which reflects language differences while still retaining the

quality of the original speech (National Constitution Center, 2018). Therefore, this paper will

study the provenance of the five major versions of the Gettysburg Address as enumerated by

Official, Hay, Everett, Bancroft, and Bliss by viewing "who," "what," "why," "when," "where,"

and "utility" of each document. OK – but without seeing the five examples yourself (they are not

listed on the website you are using), this is a meaningless endeavor. You are not evaluating a

primary source – you are simply regurgitating someone else’s (secondary) evaluation of the

differences between the copies. Without seeing them yourself, you cannot possibly know that

this description is accurate. Which is the entire purpose of the exercise. We try to know and

relate all these aspects to the historical context of these versions and their usefulness at large as

primary sources in historical research. To make this work for the assignment, is to find and

append the five copies and verify for yourself the differences for yourself.

Who

Abraham Lincoln served as the 16th President of America to pen The Gettysburg

Address. When the Soldiers' National Cemetery in Gettysburg staged its dedication event after

the Gettysburg conflict Lincoln appeared to deliver an elegant speech. The speech thanks the

3

dead soldiers while confirming that the Union supports a democratic government founded for

and by the people.

Various individuals transcribed multiple versions of the speech, which complicates its

historical origin. John Nicolay wrote down Lincoln's speech as his private secretary immediately

after it finished, and he produced The Official Version (National Constitution Center, 2018). The

transcription undertaken by Nicolay became the primary authoritative source for publishing this

speech after Lincoln delivered it. So find this copy and append it and verify for yourself the

differences between it and later versions (and most importantly discuss WHY you think the

differences exist.) The Hay Version has dual significance as an important early transcription

since it was created by John Hay, who worked with Nicolay. How is it different? When was it

copied? (you need to look at this version to verify its differences)

Several other drafts emerged from joint Lincoln-compiler and publisher work during his

lifetime. A version of the Gettysburg Address named after Edward Everett, who spoke at the

same event in Gettysburg, exists because of his notable speech there. Everett delivered a very

lengthy speech compared to Lincoln's address at Gettysburg, which was recorded during the

commemorative proceedings (National Constitution Center, 2018). So why is it named after

Everett? Did he transcribe the original? When? Where? The historian George Bancroft served as

the transcriber for Bancroft’s Version when did this happen? Why?, although Lincoln personally

approved Bliss’s Version as the official edition, why ?making it the most formal signed copy of

the speech. Who is Bliss? How did he come to transcribe the address?

These published versions demonstrate that Lincoln's speech evolved under the influence

of different individuals who completed the transcriptions resulting in variations between

accuracy and formal presentation. (OK, but since you have not looked at these versions, you

4

cannot know this for certain can you?) Since Nicolay and Hay worked near Lincoln at the time

of his speech, their transcriptions prove they were immediately authentic documents (National

Constitution Center, 2018). You mean they are considered to be the most accurate of the

versions?The later publications from Bancroft and Bliss when were these published? How did

they get published? tended to present official and refined versions that aligned with the interest

in creating permanent statements after Lincoln's death. So how were they different? What

statements did they desire to make? How can you know this?

What

As a political speech, The Gettysburg Address serves two goals, which are to

commemorate soldiers (whose? Ll?) at Gettysburg and reestablish the American dedication to

democratic principles. The Official Version, which Nicolay transcribed, stands as the most

authentic version of Lincoln's speech because it includes the famous phrase about people

governing themselves (National Constitutional Center, 2018). What makes it the official version?

Who decided that? When? Why? When did Nicolay transcribe it? The Hay Version, together

with the Everett Version, show minor differences in wording, although they maintain Lincoln's

fundamental thought process. OK – so the whole point of the exercise is to look at those ‘minor

differences’, identify them and explain them.

The Bancroft Version provides a polished rendition what does this mean? yet the Bliss

Version stands as the most popular version which appears in official publications. Why? The

documents found their way to memorials and archives because they represented Lincoln's dream

for nation unification symbolically. Again you are just copying what you read at the NCC. Since

you have not apparently looked at any of the five copies in their entirety, then you simply cannot

5

know that anything the NCC says is accurate – which is the entire point of the exercise! Nor

have you engaged with he differences between the copies.

Why

The Gettysburg Address served mainly to sanctify the cemetery while paying tribute to

the soldiers who perished during the Battle of Gettysburg. The speech by Lincoln functioned as a

brief but forceful statement showing both the ethical import and the governmental significance of

the Civil War. He aimed to show the nation what its fundamental principles were especially

equality for everyone.

After Lincoln gave his speech the subsequent versions were published to ensure his

words would survive. Multiple versions of the text were made and published as various

publications sought to record Lincoln's original statements during the ceremony or distribute his

words beyond the crowd and record political support or archival documentation (National

Constitutional Center, 2018). The Hay Version and Everett Version appeared shortly after the

event for speech memorialization purposes but the final versions emerged to create official

formal expressions for ceremonial and archival purposes. So we have not established the

chronological order of the iterations so the when remains unclear.

When

On November 19th of 1863, Lincoln delivered the Gettysburg Address at Gettysburg's

Soldiers' National Cemetery. The delivery took place during the American Civil War when

conflicting political views split the American people while lasting only a short time. Lincoln

strove to pay tribute to those who died while using his speech as a call to action for both Union

preservation and protection of liberty. The date is well known. The when that matters is WHEN

were each of the 5 iterations created/disseminated.

6

The different versions of the text were published at various times. Nicolay and Hay

recorded the Official Version of the address soon after Lincoln's speech, while the transcriptions

happened within weeks and days of the delivery. We need to know precisely – this is critically

important. The writers transcribed the Everett Version before it went into print right after the

ceremony. Bancroft released the most refined version in 1863 after its initial publication

(National Constitutional Center, 2018). After Lincoln approved the Bliss Version at the

beginning of 1864, it secured its place as the official version before it went to print in 1864. The

principal factors of Civil War chronology, along with public requirements for a unifying national

statement, determined how Lincoln's speech was recorded and distributed at that time. Again you

are simply regurgitating what the NCC says.

Where

The Gettysburg Address originated from Gettysburg, Pennsylvania, which contained the

grounds where one of the deadliest battles of the Civil War took place. The speech took place

outside at the Soldiers' National Cemetery on the ground, where many thousands suffered death

during battle. The place held great symbolism to Lincoln because he intended to bless the land in

which many Union soldiers sacrificed their lives.

Multiple versions of the speech were transcribed before they received their first print in

separate publishing sites. According to historical records, the production of The Official Version

and Hay Version took place in Washington, D.C., due to their connection with political settings.

The Bliss Version gained the most widespread reproduction after it emerged from the White

House thus indicating its official nature (National Constitutional Center, 2018). The geographic

environment where different versions originated or were published directly influenced their

reception. Washington, DC, served as the political headquarters, and Gettysburg functioned as

7

the spiritual center of the war initiative. But did where they were published influence the

differences that emerged between the versions? That is the key.

Utility

Less than twelve months after the Battle of Gettysburg President Lincoln wrote the

Gettysburg Address that focused on national unity together with equality and purpose while the

nation faced Civil War. Through this statement, Lincoln outlines his national goals, which value

both the United States' unity and individual freedoms. Several different recensions ? of the

document create doubts regarding its reliability (National Constitutional Center, 2018). And the

purpose of the exercise is for you to examine this concern about reliability and answer it. Which

is the most authentic version and why? The Bliss Version stands as the most authentic version

among the three – on what basis do you make this assessment? (You cannot, all you are doing is

parroting the NCC website. but the Everett and Hay Versions present recordings and adaptations

performed by different individuals. The original versions maintain low levels of subjective

influence?, yet institutional elements in the publication phase could influence the content?. How?

– again this is the critical analysis you need to do. A careful analysis of Lincoln's Gettysburg

Address requires researchers to handle various versions with caution due to the way they were

recorded and published during different stages of transmission. So which is the most

unadulterated and why?

Conclusion

Among the most important historical speeches in American history stands the Gettysburg

Address, which demonstrates the political, intellectual, and social climate of the Civil War period

through its different versions. Multiple versions of the speech provide us with valuable

information about the address's influence while explaining its formation of American public

8

opinion. The multiple versions present different word choices, but they showcase Lincoln’s

dedication to freedom and equality, which establishes them as essential historical documents

explaining both wartime conditions and the continuing relevance of the Gettysburg Address

.

References

National Constitutional Center. (2018). Read six different versions of the Gettysburg Address –

National Constitution Center. National Constitution Center – Constitutioncenter.org.

https://constitutioncenter.org/blog/read-six-different-versions-of-the-gettysburg-address

B- 12/15

Darryl,

You have not adreswed the assignment’s requirements properly. You have not looked at a full

copy of the GA nor directly at any of the other iterations. All you have done is to copy what the

NCC has to say. Without looking at the original primary sources yourself, you cannot know

whether what is says is true or not. Nor have you really attempted to identify the most authentic

copies by looking at the wording and its differences between the copies. No attempt ahs been

made to explain the differences between the copies. So you have not effectively established the

provenance of this source. It very explicitly calls for you to examine the primary source itsef

(and not just a snippet). Please read the requirements of assignments carefully and ask if you are

confused. This is your second attempt and you still have not fully grasped its requirements.

Copying what the NCC has to say is not what the assignment requires. It requires you to engage

closely with the original source and establish it provenance.

**## assignment.pdf**

4/26/25, 06:0820250425_165955.jpg

Page 1 of 1https://mail.google.com/mail/u/0/

**## Feedbacktocorrectmytermpaper.pdf**

1

Gettysburg Address by Abraham Lincoln

Byrd Darryl

HPU

Course HIST 6602

11 Feb 2025

2

Daryl, the requirement requires you to append the document so I can examine the document you
looked at. The whole point of the assignment is to verify the precise document you examined and
establish its provenance an authenticity.

The chosen primary source is from the National Constitution Center, of the sources from

Abraham Lincoln Presidential Library and Museum. But the website does not present a full

version of the GA. The Gettysburg Address is one of the most important speeches in the history

of the USA because it was delivered on November 19, 1863, by the then-president of the USA,

Abraham Lincoln. It contained some of Lincoln's vision for the country during the Civil War and

after?. The speech signifies unity and equality for a nation in the dedication of freedom. Several

versions of this speech exist, each of which reflects language differences while still retaining the

quality of the original speech (National Constitution Center, 2018). Therefore, this paper will

study the provenance of the five major versions of the Gettysburg Address as enumerated by

Official, Hay, Everett, Bancroft, and Bliss by viewing "who," "what," "why," "when," "where,"

and "utility" of each document. OK – but without seeing the five examples yourself (they are not

listed on the website you are using), this is a meaningless endeavor. You are not evaluating a

primary source – you are simply regurgitating someone else’s (secondary) evaluation of the

differences between the copies. Without seeing them yourself, you cannot possibly know that

this description is accurate. Which is the entire purpose of the exercise. We try to know and

relate all these aspects to the historical context of these versions and their usefulness at large as

primary sources in historical research. To make this work for the assignment, is to find and

append the five copies and verify for yourself the differences for yourself.

Who

Abraham Lincoln served as the 16th President of America to pen The Gettysburg

Address. When the Soldiers' National Cemetery in Gettysburg staged its dedication event after

the Gettysburg conflict Lincoln appeared to deliver an elegant speech. The speech thanks the

3

dead soldiers while confirming that the Union supports a democratic government founded for

and by the people.

Various individuals transcribed multiple versions of the speech, which complicates its

historical origin. John Nicolay wrote down Lincoln's speech as his private secretary immediately

after it finished, and he produced The Official Version (National Constitution Center, 2018). The

transcription undertaken by Nicolay became the primary authoritative source for publishing this

speech after Lincoln delivered it. So find this copy and append it and verify for yourself the

differences between it and later versions (and most importantly discuss WHY you think the

differences exist.) The Hay Version has dual significance as an important early transcription

since it was created by John Hay, who worked with Nicolay. How is it different? When was it

copied? (you need to look at this version to verify its differences)

Several other drafts emerged from joint Lincoln-compiler and publisher work during his

lifetime. A version of the Gettysburg Address named after Edward Everett, who spoke at the

same event in Gettysburg, exists because of his notable speech there. Everett delivered a very

lengthy speech compared to Lincoln's address at Gettysburg, which was recorded during the

commemorative proceedings (National Constitution Center, 2018). So why is it named after

Everett? Did he transcribe the original? When? Where? The historian George Bancroft served as

the transcriber for Bancroft’s Version when did this happen? Why?, although Lincoln personally

approved Bliss’s Version as the official edition, why ?making it the most formal signed copy of

the speech. Who is Bliss? How did he come to transcribe the address?

These published versions demonstrate that Lincoln's speech evolved under the influence

of different individuals who completed the transcriptions resulting in variations between

accuracy and formal presentation. (OK, but since you have not looked at these versions, you

4

cannot know this for certain can you?) Since Nicolay and Hay worked near Lincoln at the time

of his speech, their transcriptions prove they were immediately authentic documents (National

Constitution Center, 2018). You mean they are considered to be the most accurate of the

versions?The later publications from Bancroft and Bliss when were these published? How did

they get published? tended to present official and refined versions that aligned with the interest

in creating permanent statements after Lincoln's death. So how were they different? What

statements did they desire to make? How can you know this?

What

As a political speech, The Gettysburg Address serves two goals, which are to

commemorate soldiers (whose? Ll?) at Gettysburg and reestablish the American dedication to

democratic principles. The Official Version, which Nicolay transcribed, stands as the most

authentic version of Lincoln's speech because it includes the famous phrase about people

governing themselves (National Constitutional Center, 2018). What makes it the official version?

Who decided that? When? Why? When did Nicolay transcribe it? The Hay Version, together

with the Everett Version, show minor differences in wording, although they maintain Lincoln's

fundamental thought process. OK – so the whole point of the exercise is to look at those ‘minor

differences’, identify them and explain them.

The Bancroft Version provides a polished rendition what does this mean? yet the Bliss

Version stands as the most popular version which appears in official publications. Why? The

documents found their way to memorials and archives because they represented Lincoln's dream

for nation unification symbolically. Again you are just copying what you read at the NCC. Since

you have not apparently looked at any of the five copies in their entirety, then you simply cannot

5

know that anything the NCC says is accurate – which is the entire point of the exercise! Nor

have you engaged with he differences between the copies.

Why

The Gettysburg Address served mainly to sanctify the cemetery while paying tribute to

the soldiers who perished during the Battle of Gettysburg. The speech by Lincoln functioned as a

brief but forceful statement showing both the ethical import and the governmental significance of

the Civil War. He aimed to show the nation what its fundamental principles were especially

equality for everyone.

After Lincoln gave his speech the subsequent versions were published to ensure his

words would survive. Multiple versions of the text were made and published as various

publications sought to record Lincoln's original statements during the ceremony or distribute his

words beyond the crowd and record political support or archival documentation (National

Constitutional Center, 2018). The Hay Version and Everett Version appeared shortly after the

event for speech memorialization purposes but the final versions emerged to create official

formal expressions for ceremonial and archival purposes. So we have not established the

chronological order of the iterations so the when remains unclear.

When

On November 19th of 1863, Lincoln delivered the Gettysburg Address at Gettysburg's

Soldiers' National Cemetery. The delivery took place during the American Civil War when

conflicting political views split the American people while lasting only a short time. Lincoln

strove to pay tribute to those who died while using his speech as a call to action for both Union

preservation and protection of liberty. The date is well known. The when that matters is WHEN

were each of the 5 iterations created/disseminated.

6

The different versions of the text were published at various times. Nicolay and Hay

recorded the Official Version of the address soon after Lincoln's speech, while the transcriptions

happened within weeks and days of the delivery. We need to know precisely – this is critically

important. The writers transcribed the Everett Version before it went into print right after the

ceremony. Bancroft released the most refined version in 1863 after its initial publication

(National Constitutional Center, 2018). After Lincoln approved the Bliss Version at the

beginning of 1864, it secured its place as the official version before it went to print in 1864. The

principal factors of Civil War chronology, along with public requirements for a unifying national

statement, determined how Lincoln's speech was recorded and distributed at that time. Again you

are simply regurgitating what the NCC says.

Where

The Gettysburg Address originated from Gettysburg, Pennsylvania, which contained the

grounds where one of the deadliest battles of the Civil War took place. The speech took place

outside at the Soldiers' National Cemetery on the ground, where many thousands suffered death

during battle. The place held great symbolism to Lincoln because he intended to bless the land in

which many Union soldiers sacrificed their lives.

Multiple versions of the speech were transcribed before they received their first print in

separate publishing sites. According to historical records, the production of The Official Version

and Hay Version took place in Washington, D.C., due to their connection with political settings.

The Bliss Version gained the most widespread reproduction after it emerged from the White

House thus indicating its official nature (National Constitutional Center, 2018). The geographic

environment where different versions originated or were published directly influenced their

reception. Washington, DC, served as the political headquarters, and Gettysburg functioned as

7

the spiritual center of the war initiative. But did where they were published influence the

differences that emerged between the versions? That is the key.

Utility

Less than twelve months after the Battle of Gettysburg President Lincoln wrote the

Gettysburg Address that focused on national unity together with equality and purpose while the

nation faced Civil War. Through this statement, Lincoln outlines his national goals, which value

both the United States' unity and individual freedoms. Several different recensions ? of the

document create doubts regarding its reliability (National Constitutional Center, 2018). And the

purpose of the exercise is for you to examine this concern about reliability and answer it. Which

is the most authentic version and why? The Bliss Version stands as the most authentic version

among the three – on what basis do you make this assessment? (You cannot, all you are doing is

parroting the NCC website. but the Everett and Hay Versions present recordings and adaptations

performed by different individuals. The original versions maintain low levels of subjective

influence?, yet institutional elements in the publication phase could influence the content?. How?

– again this is the critical analysis you need to do. A careful analysis of Lincoln's Gettysburg

Address requires researchers to handle various versions with caution due to the way they were

recorded and published during different stages of transmission. So which is the most

unadulterated and why?

Conclusion

Among the most important historical speeches in American history stands the Gettysburg

Address, which demonstrates the political, intellectual, and social climate of the Civil War period

through its different versions. Multiple versions of the speech provide us with valuable

information about the address's influence while explaining its formation of American public

8

opinion. The multiple versions present different word choices, but they showcase Lincoln’s

dedication to freedom and equality, which establishes them as essential historical documents

explaining both wartime conditions and the continuing relevance of the Gettysburg Address

.

References

National Constitutional Center. (2018). Read six different versions of the Gettysburg Address –

National Constitution Center. National Constitution Center – Constitutioncenter.org.

https://constitutioncenter.org/blog/read-six-different-versions-of-the-gettysburg-address

B- 12/15

Darryl,

You have not adreswed the assignment’s requirements properly. You have not looked at a full

copy of the GA nor directly at any of the other iterations. All you have done is to copy what the

NCC has to say. Without looking at the original primary sources yourself, you cannot know

whether what is says is true or not. Nor have you really attempted to identify the most authentic

copies by looking at the wording and its differences between the copies. No attempt ahs been

made to explain the differences between the copies. So you have not effectively established the

provenance of this source. It very explicitly calls for you to examine the primary source itsef

(and not just a snippet). Please read the requirements of assignments carefully and ask if you are

confused. This is your second attempt and you still have not fully grasped its requirements.

Copying what the NCC has to say is not what the assignment requires. It requires you to engage

closely with the original source and establish it provenance.

**## assignment.pdf**

4/26/25, 06:0820250425_165955.jpg

Page 1 of 1https://mail.google.com/mail/u/0/

**## Feedbacktocorrectmytermpaper.pdf**

1

Gettysburg Address by Abraham Lincoln

Byrd Darryl

HPU

Course HIST 6602

11 Feb 2025

2

Daryl, the requirement requires you to append the document so I can examine the document you
looked at. The whole point of the assignment is to verify the precise document you examined and
establish its provenance an authenticity.

The chosen primary source is from the National Constitution Center, of the sources from

Abraham Lincoln Presidential Library and Museum. But the website does not present a full

version of the GA. The Gettysburg Address is one of the most important speeches in the history

of the USA because it was delivered on November 19, 1863, by the then-president of the USA,

Abraham Lincoln. It contained some of Lincoln's vision for the country during the Civil War and

after?. The speech signifies unity and equality for a nation in the dedication of freedom. Several

versions of this speech exist, each of which reflects language differences while still retaining the

quality of the original speech (National Constitution Center, 2018). Therefore, this paper will

study the provenance of the five major versions of the Gettysburg Address as enumerated by

Official, Hay, Everett, Bancroft, and Bliss by viewing "who," "what," "why," "when," "where,"

and "utility" of each document. OK – but without seeing the five examples yourself (they are not

listed on the website you are using), this is a meaningless endeavor. You are not evaluating a

primary source – you are simply regurgitating someone else’s (secondary) evaluation of the

differences between the copies. Without seeing them yourself, you cannot possibly know that

this description is accurate. Which is the entire purpose of the exercise. We try to know and

relate all these aspects to the historical context of these versions and their usefulness at large as

primary sources in historical research. To make this work for the assignment, is to find and

append the five copies and verify for yourself the differences for yourself.

Who

Abraham Lincoln served as the 16th President of America to pen The Gettysburg

Address. When the Soldiers' National Cemetery in Gettysburg staged its dedication event after

the Gettysburg conflict Lincoln appeared to deliver an elegant speech. The speech thanks the

3

dead soldiers while confirming that the Union supports a democratic government founded for

and by the people.

Various individuals transcribed multiple versions of the speech, which complicates its

historical origin. John Nicolay wrote down Lincoln's speech as his private secretary immediately

after it finished, and he produced The Official Version (National Constitution Center, 2018). The

transcription undertaken by Nicolay became the primary authoritative source for publishing this

speech after Lincoln delivered it. So find this copy and append it and verify for yourself the

differences between it and later versions (and most importantly discuss WHY you think the

differences exist.) The Hay Version has dual significance as an important early transcription

since it was created by John Hay, who worked with Nicolay. How is it different? When was it

copied? (you need to look at this version to verify its differences)

Several other drafts emerged from joint Lincoln-compiler and publisher work during his

lifetime. A version of the Gettysburg Address named after Edward Everett, who spoke at the

same event in Gettysburg, exists because of his notable speech there. Everett delivered a very

lengthy speech compared to Lincoln's address at Gettysburg, which was recorded during the

commemorative proceedings (National Constitution Center, 2018). So why is it named after

Everett? Did he transcribe the original? When? Where? The historian George Bancroft served as

the transcriber for Bancroft’s Version when did this happen? Why?, although Lincoln personally

approved Bliss’s Version as the official edition, why ?making it the most formal signed copy of

the speech. Who is Bliss? How did he come to transcribe the address?

These published versions demonstrate that Lincoln's speech evolved under the influence

of different individuals who completed the transcriptions resulting in variations between

accuracy and formal presentation. (OK, but since you have not looked at these versions, you

4

cannot know this for certain can you?) Since Nicolay and Hay worked near Lincoln at the time

of his speech, their transcriptions prove they were immediately authentic documents (National

Constitution Center, 2018). You mean they are considered to be the most accurate of the

versions?The later publications from Bancroft and Bliss when were these published? How did

they get published? tended to present official and refined versions that aligned with the interest

in creating permanent statements after Lincoln's death. So how were they different? What

statements did they desire to make? How can you know this?

What

As a political speech, The Gettysburg Address serves two goals, which are to

commemorate soldiers (whose? Ll?) at Gettysburg and reestablish the American dedication to

democratic principles. The Official Version, which Nicolay transcribed, stands as the most

authentic version of Lincoln's speech because it includes the famous phrase about people

governing themselves (National Constitutional Center, 2018). What makes it the official version?

Who decided that? When? Why? When did Nicolay transcribe it? The Hay Version, together

with the Everett Version, show minor differences in wording, although they maintain Lincoln's

fundamental thought process. OK – so the whole point of the exercise is to look at those ‘minor

differences’, identify them and explain them.

The Bancroft Version provides a polished rendition what does this mean? yet the Bliss

Version stands as the most popular version which appears in official publications. Why? The

documents found their way to memorials and archives because they represented Lincoln's dream

for nation unification symbolically. Again you are just copying what you read at the NCC. Since

you have not apparently looked at any of the five copies in their entirety, then you simply cannot

5

know that anything the NCC says is accurate – which is the entire point of the exercise! Nor

have you engaged with he differences between the copies.

Why

The Gettysburg Address served mainly to sanctify the cemetery while paying tribute to

the soldiers who perished during the Battle of Gettysburg. The speech by Lincoln functioned as a

brief but forceful statement showing both the ethical import and the governmental significance of

the Civil War. He aimed to show the nation what its fundamental principles were especially

equality for everyone.

After Lincoln gave his speech the subsequent versions were published to ensure his

words would survive. Multiple versions of the text were made and published as various

publications sought to record Lincoln's original statements during the ceremony or distribute his

words beyond the crowd and record political support or archival documentation (National

Constitutional Center, 2018). The Hay Version and Everett Version appeared shortly after the

event for speech memorialization purposes but the final versions emerged to create official

formal expressions for ceremonial and archival purposes. So we have not established the

chronological order of the iterations so the when remains unclear.

When

On November 19th of 1863, Lincoln delivered the Gettysburg Address at Gettysburg's

Soldiers' National Cemetery. The delivery took place during the American Civil War when

conflicting political views split the American people while lasting only a short time. Lincoln

strove to pay tribute to those who died while using his speech as a call to action for both Union

preservation and protection of liberty. The date is well known. The when that matters is WHEN

were each of the 5 iterations created/disseminated.

6

The different versions of the text were published at various times. Nicolay and Hay

recorded the Official Version of the address soon after Lincoln's speech, while the transcriptions

happened within weeks and days of the delivery. We need to know precisely – this is critically

important. The writers transcribed the Everett Version before it went into print right after the

ceremony. Bancroft released the most refined version in 1863 after its initial publication

(National Constitutional Center, 2018). After Lincoln approved the Bliss Version at the

beginning of 1864, it secured its place as the official version before it went to print in 1864. The

principal factors of Civil War chronology, along with public requirements for a unifying national

statement, determined how Lincoln's speech was recorded and distributed at that time. Again you

are simply regurgitating what the NCC says.

Where

The Gettysburg Address originated from Gettysburg, Pennsylvania, which contained the

grounds where one of the deadliest battles of the Civil War took place. The speech took place

outside at the Soldiers' National Cemetery on the ground, where many thousands suffered death

during battle. The place held great symbolism to Lincoln because he intended to bless the land in

which many Union soldiers sacrificed their lives.

Multiple versions of the speech were transcribed before they received their first print in

separate publishing sites. According to historical records, the production of The Official Version

and Hay Version took place in Washington, D.C., due to their connection with political settings.

The Bliss Version gained the most widespread reproduction after it emerged from the White

House thus indicating its official nature (National Constitutional Center, 2018). The geographic

environment where different versions originated or were published directly influenced their

reception. Washington, DC, served as the political headquarters, and Gettysburg functioned as

7

the spiritual center of the war initiative. But did where they were published influence the

differences that emerged between the versions? That is the key.

Utility

Less than twelve months after the Battle of Gettysburg President Lincoln wrote the

Gettysburg Address that focused on national unity together with equality and purpose while the

nation faced Civil War. Through this statement, Lincoln outlines his national goals, which value

both the United States' unity and individual freedoms. Several different recensions ? of the

document create doubts regarding its reliability (National Constitutional Center, 2018). And the

purpose of the exercise is for you to examine this concern about reliability and answer it. Which

is the most authentic version and why? The Bliss Version stands as the most authentic version

among the three – on what basis do you make this assessment? (You cannot, all you are doing is

parroting the NCC website. but the Everett and Hay Versions present recordings and adaptations

performed by different individuals. The original versions maintain low levels of subjective

influence?, yet institutional elements in the publication phase could influence the content?. How?

– again this is the critical analysis you need to do. A careful analysis of Lincoln's Gettysburg

Address requires researchers to handle various versions with caution due to the way they were

recorded and published during different stages of transmission. So which is the most

unadulterated and why?

Conclusion

Among the most important historical speeches in American history stands the Gettysburg

Address, which demonstrates the political, intellectual, and social climate of the Civil War period

through its different versions. Multiple versions of the speech provide us with valuable

information about the address's influence while explaining its formation of American public

8

opinion. The multiple versions present different word choices, but they showcase Lincoln’s

dedication to freedom and equality, which establishes them as essential historical documents

explaining both wartime conditions and the continuing relevance of the Gettysburg Address

.

References

National Constitutional Center. (2018). Read six different versions of the Gettysburg Address –

National Constitution Center. National Constitution Center – Constitutioncenter.org.

https://constitutioncenter.org/blog/read-six-different-versions-of-the-gettysburg-address

B- 12/15

Darryl,

You have not adreswed the assignment’s requirements properly. You have not looked at a full

copy of the GA nor directly at any of the other iterations. All you have done is to copy what the

NCC has to say. Without looking at the original primary sources yourself, you cannot know

whether what is says is true or not. Nor have you really attempted to identify the most authentic

copies by looking at the wording and its differences between the copies. No attempt ahs been

made to explain the differences between the copies. So you have not effectively established the

provenance of this source. It very explicitly calls for you to examine the primary source itsef

(and not just a snippet). Please read the requirements of assignments carefully and ask if you are

confused. This is your second attempt and you still have not fully grasped its requirements.

Copying what the NCC has to say is not what the assignment requires. It requires you to engage

closely with the original source and establish it provenance.

November 5, 2026
[Solved] W7 t1

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JWI 575: New Business Ventures and Entrepreneurship
Academic Submissions and Evaluation

© Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information and may not be
copied, further distributed, or otherwise disclosed, in whole or in part, without the expressed written permission of Strayer University. This
document is subject to change based on the needs of the class.

JWI 575 – Assignment 1 (1246) Page 1 of 7

Assignment 1: New Venture – Game Plan
Due: Monday, 9:00 am (eastern), Week 4 (Weight: 20%)

OVERVIEW
Throughout this course you will develop a complete business plan for a new product or service. In each
assignment, you will build a section of your plan, culminating in a complete business plan.

You have three Options for your business plan, depending on whether you identify as an Intrapreneur, an
Entrepreneur, or a Nonprofit leader. Your first step is to select or develop an innovative “big idea” for ONE
of the options below:

Option A – Intrapreneur
Choose a product or service that could be added to your organization’s portfolio. You
may use your current company or another company that interests you. A document in
Assignment 1 in the course shell titled Models of Intrapreneurship describes several
models for intrapreneurial initiatives that you can consider for your venture.

Option B – Entrepreneur

Identify one business idea that you could launch as a start-up business. A document in
Assignment 1 in the course shell titled Organizational Chart Template provides a model
for the structure of your new business.

Use the source below to research business ideas:
Research Source: https://www.entrepreneur.com/businessideas

Option C – Nonprofit

Identify a nonprofit idea that will serve a community. A document in Assignment 1 in the
course shell titled NPO Organizational Chart Template provides a model for the structure
of your new community organization.

Use the source below to learn about creating a nonprofit organization:
Research Source: https://www.usa.gov/start-nonprofit

INSTRUCTIONS
For Assignment 1, you will create a Game Plan paper. It will describe your innovative “big idea,” craft
your vision for its implementation, assess the idea’s strengths and weaknesses, and identify major
opportunities and threats in the market. Your paper will be at least 4 pages long.

NOTE: In your business plan, avoid writing “I” or “We”; use the name of the company instead.

JWI 575: New Business Ventures and Entrepreneurship
Academic Submissions and Evaluation

© Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information and may not be
copied, further distributed, or otherwise disclosed, in whole or in part, without the expressed written permission of Strayer University. This
document is subject to change based on the needs of the class.

JWI 575 – Assignment 1 (1246) Page 2 of 7

In Assignment 1, you will complete the following three sections of your Business Plan:

§ Section II: Company Description

§ Section III: New Product or Service idea

§ Section IV: SWOT Analysis

Follow the instructions in ONE of the three Options below, depending if your new venture is to be added
to an existing business (Intrapreneur), launched as a start-up (Entrepreneur), or founded as a nonprofit
organization (NPO). Make sure you work with the section below that matches your chosen Option.

Option A – INTRAPRENEUR

COMPANY DESCRIPTION
Briefly describe your Company, including the Subsidiary or New Initiative you plan to present for that
company:

o Provide a brief overview of the parent company.
o What is the name of the new initiative?
o When will you launch the new initiative? Please add the month and year you plan to launch.
o Provide an Organizational Chart that shows the positions that will be needed for the initiative.

Use the Organizational Chart template in your Assignment 1 Resources. Be sure to show
where your venture fits into the overall parent company structure.

o What is the parent company’s mission (mission statement)? What is the mission for your new
initiative? How does the new initiative/subsidiary align with the parent company’s mission?

NEW PRODUCT OR SERVICE IDEA
Describe your New Product or Service idea, by answering the prompts below:

o What is new and unique about your product or service?
o What customer needs or desires does it satisfy?
o What is the value proposition – i.e., why would someone buy your product or service?

Include key resources and key activities needed to deliver the value proposition.

SWOT ANALYSIS
Explain the Strengths, Weaknesses, Opportunities, and Threats for your idea, using the prompts below:

o Why is this the right time to implement this new business or venture?
o Include a SWOT Analysis. Use either the SWOT template or the SWOT Worksheet provided

in your Assignment 1 Resources in Week 3 Materials.
o Be sure to provide a detailed explanation of each of the four SWOT quadrants.

\* \* \* * * * * * * * * * * * * * * * * *

JWI 575: New Business Ventures and Entrepreneurship
Academic Submissions and Evaluation

© Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information and may not be
copied, further distributed, or otherwise disclosed, in whole or in part, without the expressed written permission of Strayer University. This
document is subject to change based on the needs of the class.

JWI 575 – Assignment 1 (1246) Page 3 of 7

Option B – ENTREPRENEUR

COMPANY DESCRIPTION
Briefly describe the Start-up Company that you propose to create:

o What is the name for your new business?
o When will your start-up business launch? Please add the month and year you plan to launch.
o What will its mission be (mission statement)?
o How many staff will you need? Provide an Organizational Chart that shows the needed

positions. Use the Organizational Chart template in your Assignment 1 Resources.
o Where is your company based (physical location)? Where does it or where will it do business

(geographic area to sell product or service)?

NEW PRODUCT OR SERVICE IDEA
Describe your New Product or Service idea, by answering the prompts below:

o What is new and unique about your product or service?
o What customer needs or desires does it satisfy?
o What is the value proposition – i.e., why would someone buy your product or service?
o Include key resources and key activities needed to deliver the value proposition.

SWOT ANALYSIS
Explain the Strengths, Weaknesses, Opportunities, and Threats for your idea, using the prompts below:

o Why is this the right time to implement this new business or venture?
o Include a SWOT Analysis. Use either the SWOT template or the SWOT Worksheet provided

in your Assignment 1 Resources in Week 3 Materials.
o Be sure to provide a detailed explanation of each of the four SWOT quadrants.

\* \* \* * * * * * * * * * * * * * * * * *

Option C – NONPROFIT

ORGANIZATION DESCRIPTION
Briefly describe the Nonprofit Organization that you propose to create:

o What is the name of your nonprofit?
o Describe your nonprofit’s 501c3 status. – i.e., what kind of 501c3 will it be?

• Use the research sources below to learn more about 501c3 status:
https://www.irs.gov/charities-non-profits/exempt-organization-types
and https://smallbusiness.chron.com/501c3-corporation-64124.html

JWI 575: New Business Ventures and Entrepreneurship
Academic Submissions and Evaluation

© Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information and may not be
copied, further distributed, or otherwise disclosed, in whole or in part, without the expressed written permission of Strayer University. This
document is subject to change based on the needs of the class.

JWI 575 – Assignment 1 (1246) Page 4 of 7

o What is the mission (mission statement)?
o When will your nonprofit launch?
o How many staff will you need? Provide an Organizational Chart that shows the needed

positions. Use the NPO Organizational Chart template in your Assignment 1 Resources.
o Where will your nonprofit be based (physical location)? Where will it do business (geographic

area to provide services to the beneficiaries)?

NEW PRODUCT OR SERVICE IDEA
Describe your New Product or Service idea, by answering the prompts below:

o What problem does your nonprofit organization address?
o Who will be the beneficiaries from your service?
o What communities will your nonprofit organization serve?

• What is the value proposition – i.e., why would someone support your organizational
mission? Include key resources and key activities needed to deliver the value proposition.

• Beneficiaries – What value are you providing to the beneficiaries?
• Donors – Why would someone support your organizational mission?

SWOT ANALYSIS
Explain the Strengths, Weaknesses, Opportunities, and Threats for your idea, using the prompts below:

o Why is this the right time to implement this new business or venture?
o Include a SWOT Analysis. Use either the SWOT template or the SWOT Worksheet provided

in your Assignment 1 Resources in Week 3 Materials.
o Be sure to provide a detailed explanation of each of the four SWOT quadrants.

\* \* \* * * * * * * * * * * * * * * * * *

JWI 575: New Business Ventures and Entrepreneurship
Academic Submissions and Evaluation

© Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information and may not be
copied, further distributed, or otherwise disclosed, in whole or in part, without the expressed written permission of Strayer University. This
document is subject to change based on the needs of the class.

JWI 575 – Assignment 1 (1246) Page 5 of 7

FORMATTING
§ Submit your work as a Word document with page numbers.

§ Typed, double-spaced, using Ariel or Times New Roman font (size 11 or 12) with one-inch
margins on all sides. Check with your professor for any additional instructions.

§ Label each chart and graph by adding a Chart Title or a Caption.

§ Your Organizational chart and your SWOT Analysis may be included in the body of your
document or placed at the end of your document in an Appendix.

§ Include a Cover page containing the title of the assignment, the student’s name, the professor’s
name, the course title, and the date.

§ Use in-text citations with a References page to identify your sources. References must follow
the format from the JWMI Writing Standards Guide.

Note: The Cover page, References page, and Appendix (if used) are not included in the required
page length.

JWI 575: New Business Ventures and Entrepreneurship
Academic Submissions and Evaluation

© Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information and may not be
copied, further distributed, or otherwise disclosed, in whole or in part, without the expressed written permission of Strayer University. This
document is subject to change based on the needs of the class.

JWI 575 – Assignment 1 (1246) Page 6 of 7

Rubric: Assignment 1: New Venture – Game Plan

CRITERIA Honors High Pass Pass Low Pass Unsatisfactory

1. Briefly describe
your Company,
including its size,
mission, and
location. Provide
an Organizational
Chart to show the
positions that will
need to be filled.

Weight: 30%

Exemplarily
described the
company basics,
including size,
mission, and
location. Student
provided an
excellent
Organizational
Chart.

Thoroughly
described the
company basics,
including size,
mission, and
location. Student
provided a good,
clear
Organizational
Chart.

Satisfactorily
described
the company
basics, including
size, mission, and
location. Student
provided a
satisfactory
Organizational
Chart.

Partially
described
the company
basics, including
size, mission, and
location. Student
provided a partial
Organizational
Chart.

Did not submit or
incompletely
described
the company
basics, including
size, mission, and
location.
Incomplete or
missing
Organizational
Chart.

2. Describe
your new Product
or Service Idea.
Include how it
satisfies customer
or community
needs. Present
your Value
Proposition for
the new product
or service.

Weight 30%

Exemplarily
described the
new product or
service Idea, and
how it satisfies
customer or
community
needs. Excellent
and detailed
explanation of the
Value
Proposition.

Thoroughly
described the
new product or
service idea, and
how it satisfies
customer or
community
needs. Clear
explanation of the
Value
Proposition.

Satisfactorily
described the
new product or
service idea, and
how it satisfies
customer or
community
needs.
Satisfactory
explanation of the
Value
Proposition.

Partially
described the
new product or
service idea, and
how it satisfies
customer or
community
needs. Partial
explanation of the
Value
Proposition.

Did not submit or
incompletely
described
the new product
or service idea,
and how it
satisfies customer
or community
needs.
Incomplete or
missing
explanation of the
Value
Proposition.

3. Explain the
Strengths,
Weaknesses,
Opportunities,
and Threats that
affect your
Business Plan.
Provide a SWOT
Analysis visual,
using the model
provided.

Weight: 30%

Exemplary
description of
the Strengths,
Weaknesses,
Opportunities,
and Threats.
Provided an
excellent SWOT
Analysis visual.

Thoroughly
described the
Strengths,
Weaknesses,
Opportunities,
and Threats.
Provided a very
good SWOT
Analysis visual.

Satisfactorily
described the
Strengths,
Weaknesses,
Opportunities,
and Threats.
Provided a
satisfactory
SWOT Analysis
visual.

Partially
described the
Strengths,
Weaknesses,
Opportunities,
and Threats.
Provided a partial
SWOT Analysis
visual.

Did not submit or
incompletely
described
the Strengths,
Weaknesses,
Opportunities,
and Threats. Did
not provide an
adequate SWOT
Analysis visual.

JWI 575: New Business Ventures and Entrepreneurship
Academic Submissions and Evaluation

© Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information and may not be
copied, further distributed, or otherwise disclosed, in whole or in part, without the expressed written permission of Strayer University. This
document is subject to change based on the needs of the class.

JWI 575 – Assignment 1 (1246) Page 7 of 7

CRITERIA Honors High Pass Pass Low Pass Unsatisfactory

4. Clarity, logic,
and writing
mechanics.

Weight: 10%

No mechanical
errors. Text
Flows very well.
Writing
concisely
and clearly
expresses the
writer’s ideas.
Topics are
developed in an
excellent and
coherent way.

Few mechanical
errors. Text flows
well. Writing
concisely
and clearly
expresses the
writer’s ideas.
Topics are
rationally and
logically
developed.

More than a few
mechanical
errors. Text flows
well but lacks
conciseness or
clarity. Assertions
and conclusions
are generally
justified and
explained.

Several
mechanical
errors. Parts of
the text are
difficult
to understand.
The
text does not flow
well. Writer fails
to justify his or
her conclusions
and assertions.

Multiple
mechanical
errors. Much
of the content is
difficult to
understand.
Fails to follow
the formatting
instructions.
The text does
not flow well.

**SWOTWorksheetcopy.docx**

This file is too large to display. [View in new window](https://www.sweetstudy.com/files/swotworksheetcopy-docx)

**SWOTWorksheetcopy.docx**

This file is too large to display. [View in new window](https://www.sweetstudy.com/files/swotworksheetcopy-docx)

**## Assignment1JWI575NewBusinessVenturesandEntrepreneurship.pdf**

JWI 575: New Business Ventures and Entrepreneurship
Academic Submissions and Evaluation

© Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information and may not be
copied, further distributed, or otherwise disclosed, in whole or in part, without the expressed written permission of Strayer University. This
document is subject to change based on the needs of the class.

JWI 575 – Assignment 1 (1246) Page 1 of 7

Assignment 1: New Venture – Game Plan
Due: Monday, 9:00 am (eastern), Week 4 (Weight: 20%)

OVERVIEW
Throughout this course you will develop a complete business plan for a new product or service. In each
assignment, you will build a section of your plan, culminating in a complete business plan.

You have three Options for your business plan, depending on whether you identify as an Intrapreneur, an
Entrepreneur, or a Nonprofit leader. Your first step is to select or develop an innovative “big idea” for ONE
of the options below:

Option A – Intrapreneur
Choose a product or service that could be added to your organization’s portfolio. You
may use your current company or another company that interests you. A document in
Assignment 1 in the course shell titled Models of Intrapreneurship describes several
models for intrapreneurial initiatives that you can consider for your venture.

Option B – Entrepreneur

Identify one business idea that you could launch as a start-up business. A document in
Assignment 1 in the course shell titled Organizational Chart Template provides a model
for the structure of your new business.

Use the source below to research business ideas:
Research Source: https://www.entrepreneur.com/businessideas

Option C – Nonprofit

Identify a nonprofit idea that will serve a community. A document in Assignment 1 in the
course shell titled NPO Organizational Chart Template provides a model for the structure
of your new community organization.

Use the source below to learn about creating a nonprofit organization:
Research Source: https://www.usa.gov/start-nonprofit

INSTRUCTIONS
For Assignment 1, you will create a Game Plan paper. It will describe your innovative “big idea,” craft
your vision for its implementation, assess the idea’s strengths and weaknesses, and identify major
opportunities and threats in the market. Your paper will be at least 4 pages long.

NOTE: In your business plan, avoid writing “I” or “We”; use the name of the company instead.

JWI 575: New Business Ventures and Entrepreneurship
Academic Submissions and Evaluation

© Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information and may not be
copied, further distributed, or otherwise disclosed, in whole or in part, without the expressed written permission of Strayer University. This
document is subject to change based on the needs of the class.

JWI 575 – Assignment 1 (1246) Page 2 of 7

In Assignment 1, you will complete the following three sections of your Business Plan:

§ Section II: Company Description

§ Section III: New Product or Service idea

§ Section IV: SWOT Analysis

Follow the instructions in ONE of the three Options below, depending if your new venture is to be added
to an existing business (Intrapreneur), launched as a start-up (Entrepreneur), or founded as a nonprofit
organization (NPO). Make sure you work with the section below that matches your chosen Option.

Option A – INTRAPRENEUR

COMPANY DESCRIPTION
Briefly describe your Company, including the Subsidiary or New Initiative you plan to present for that
company:

o Provide a brief overview of the parent company.
o What is the name of the new initiative?
o When will you launch the new initiative? Please add the month and year you plan to launch.
o Provide an Organizational Chart that shows the positions that will be needed for the initiative.

Use the Organizational Chart template in your Assignment 1 Resources. Be sure to show
where your venture fits into the overall parent company structure.

o What is the parent company’s mission (mission statement)? What is the mission for your new
initiative? How does the new initiative/subsidiary align with the parent company’s mission?

NEW PRODUCT OR SERVICE IDEA
Describe your New Product or Service idea, by answering the prompts below:

o What is new and unique about your product or service?
o What customer needs or desires does it satisfy?
o What is the value proposition – i.e., why would someone buy your product or service?

Include key resources and key activities needed to deliver the value proposition.

SWOT ANALYSIS
Explain the Strengths, Weaknesses, Opportunities, and Threats for your idea, using the prompts below:

o Why is this the right time to implement this new business or venture?
o Include a SWOT Analysis. Use either the SWOT template or the SWOT Worksheet provided

in your Assignment 1 Resources in Week 3 Materials.
o Be sure to provide a detailed explanation of each of the four SWOT quadrants.

\* \* \* * * * * * * * * * * * * * * * * *

JWI 575: New Business Ventures and Entrepreneurship
Academic Submissions and Evaluation

© Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information and may not be
copied, further distributed, or otherwise disclosed, in whole or in part, without the expressed written permission of Strayer University. This
document is subject to change based on the needs of the class.

JWI 575 – Assignment 1 (1246) Page 3 of 7

Option B – ENTREPRENEUR

COMPANY DESCRIPTION
Briefly describe the Start-up Company that you propose to create:

o What is the name for your new business?
o When will your start-up business launch? Please add the month and year you plan to launch.
o What will its mission be (mission statement)?
o How many staff will you need? Provide an Organizational Chart that shows the needed

positions. Use the Organizational Chart template in your Assignment 1 Resources.
o Where is your company based (physical location)? Where does it or where will it do business

(geographic area to sell product or service)?

NEW PRODUCT OR SERVICE IDEA
Describe your New Product or Service idea, by answering the prompts below:

o What is new and unique about your product or service?
o What customer needs or desires does it satisfy?
o What is the value proposition – i.e., why would someone buy your product or service?
o Include key resources and key activities needed to deliver the value proposition.

SWOT ANALYSIS
Explain the Strengths, Weaknesses, Opportunities, and Threats for your idea, using the prompts below:

o Why is this the right time to implement this new business or venture?
o Include a SWOT Analysis. Use either the SWOT template or the SWOT Worksheet provided

in your Assignment 1 Resources in Week 3 Materials.
o Be sure to provide a detailed explanation of each of the four SWOT quadrants.

\* \* \* * * * * * * * * * * * * * * * * *

Option C – NONPROFIT

ORGANIZATION DESCRIPTION
Briefly describe the Nonprofit Organization that you propose to create:

o What is the name of your nonprofit?
o Describe your nonprofit’s 501c3 status. – i.e., what kind of 501c3 will it be?

• Use the research sources below to learn more about 501c3 status:
https://www.irs.gov/charities-non-profits/exempt-organization-types
and https://smallbusiness.chron.com/501c3-corporation-64124.html

JWI 575: New Business Ventures and Entrepreneurship
Academic Submissions and Evaluation

© Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information and may not be
copied, further distributed, or otherwise disclosed, in whole or in part, without the expressed written permission of Strayer University. This
document is subject to change based on the needs of the class.

JWI 575 – Assignment 1 (1246) Page 4 of 7

o What is the mission (mission statement)?
o When will your nonprofit launch?
o How many staff will you need? Provide an Organizational Chart that shows the needed

positions. Use the NPO Organizational Chart template in your Assignment 1 Resources.
o Where will your nonprofit be based (physical location)? Where will it do business (geographic

area to provide services to the beneficiaries)?

NEW PRODUCT OR SERVICE IDEA
Describe your New Product or Service idea, by answering the prompts below:

o What problem does your nonprofit organization address?
o Who will be the beneficiaries from your service?
o What communities will your nonprofit organization serve?

• What is the value proposition – i.e., why would someone support your organizational
mission? Include key resources and key activities needed to deliver the value proposition.

• Beneficiaries – What value are you providing to the beneficiaries?
• Donors – Why would someone support your organizational mission?

SWOT ANALYSIS
Explain the Strengths, Weaknesses, Opportunities, and Threats for your idea, using the prompts below:

o Why is this the right time to implement this new business or venture?
o Include a SWOT Analysis. Use either the SWOT template or the SWOT Worksheet provided

in your Assignment 1 Resources in Week 3 Materials.
o Be sure to provide a detailed explanation of each of the four SWOT quadrants.

\* \* \* * * * * * * * * * * * * * * * * *

JWI 575: New Business Ventures and Entrepreneurship
Academic Submissions and Evaluation

© Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information and may not be
copied, further distributed, or otherwise disclosed, in whole or in part, without the expressed written permission of Strayer University. This
document is subject to change based on the needs of the class.

JWI 575 – Assignment 1 (1246) Page 5 of 7

FORMATTING
§ Submit your work as a Word document with page numbers.

§ Typed, double-spaced, using Ariel or Times New Roman font (size 11 or 12) with one-inch
margins on all sides. Check with your professor for any additional instructions.

§ Label each chart and graph by adding a Chart Title or a Caption.

§ Your Organizational chart and your SWOT Analysis may be included in the body of your
document or placed at the end of your document in an Appendix.

§ Include a Cover page containing the title of the assignment, the student’s name, the professor’s
name, the course title, and the date.

§ Use in-text citations with a References page to identify your sources. References must follow
the format from the JWMI Writing Standards Guide.

Note: The Cover page, References page, and Appendix (if used) are not included in the required
page length.

JWI 575: New Business Ventures and Entrepreneurship
Academic Submissions and Evaluation

© Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information and may not be
copied, further distributed, or otherwise disclosed, in whole or in part, without the expressed written permission of Strayer University. This
document is subject to change based on the needs of the class.

JWI 575 – Assignment 1 (1246) Page 6 of 7

Rubric: Assignment 1: New Venture – Game Plan

CRITERIA Honors High Pass Pass Low Pass Unsatisfactory

1. Briefly describe
your Company,
including its size,
mission, and
location. Provide
an Organizational
Chart to show the
positions that will
need to be filled.

Weight: 30%

Exemplarily
described the
company basics,
including size,
mission, and
location. Student
provided an
excellent
Organizational
Chart.

Thoroughly
described the
company basics,
including size,
mission, and
location. Student
provided a good,
clear
Organizational
Chart.

Satisfactorily
described
the company
basics, including
size, mission, and
location. Student
provided a
satisfactory
Organizational
Chart.

Partially
described
the company
basics, including
size, mission, and
location. Student
provided a partial
Organizational
Chart.

Did not submit or
incompletely
described
the company
basics, including
size, mission, and
location.
Incomplete or
missing
Organizational
Chart.

2. Describe
your new Product
or Service Idea.
Include how it
satisfies customer
or community
needs. Present
your Value
Proposition for
the new product
or service.

Weight 30%

Exemplarily
described the
new product or
service Idea, and
how it satisfies
customer or
community
needs. Excellent
and detailed
explanation of the
Value
Proposition.

Thoroughly
described the
new product or
service idea, and
how it satisfies
customer or
community
needs. Clear
explanation of the
Value
Proposition.

Satisfactorily
described the
new product or
service idea, and
how it satisfies
customer or
community
needs.
Satisfactory
explanation of the
Value
Proposition.

Partially
described the
new product or
service idea, and
how it satisfies
customer or
community
needs. Partial
explanation of the
Value
Proposition.

Did not submit or
incompletely
described
the new product
or service idea,
and how it
satisfies customer
or community
needs.
Incomplete or
missing
explanation of the
Value
Proposition.

3. Explain the
Strengths,
Weaknesses,
Opportunities,
and Threats that
affect your
Business Plan.
Provide a SWOT
Analysis visual,
using the model
provided.

Weight: 30%

Exemplary
description of
the Strengths,
Weaknesses,
Opportunities,
and Threats.
Provided an
excellent SWOT
Analysis visual.

Thoroughly
described the
Strengths,
Weaknesses,
Opportunities,
and Threats.
Provided a very
good SWOT
Analysis visual.

Satisfactorily
described the
Strengths,
Weaknesses,
Opportunities,
and Threats.
Provided a
satisfactory
SWOT Analysis
visual.

Partially
described the
Strengths,
Weaknesses,
Opportunities,
and Threats.
Provided a partial
SWOT Analysis
visual.

Did not submit or
incompletely
described
the Strengths,
Weaknesses,
Opportunities,
and Threats. Did
not provide an
adequate SWOT
Analysis visual.

JWI 575: New Business Ventures and Entrepreneurship
Academic Submissions and Evaluation

© Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information and may not be
copied, further distributed, or otherwise disclosed, in whole or in part, without the expressed written permission of Strayer University. This
document is subject to change based on the needs of the class.

JWI 575 – Assignment 1 (1246) Page 7 of 7

CRITERIA Honors High Pass Pass Low Pass Unsatisfactory

4. Clarity, logic,
and writing
mechanics.

Weight: 10%

No mechanical
errors. Text
Flows very well.
Writing
concisely
and clearly
expresses the
writer’s ideas.
Topics are
developed in an
excellent and
coherent way.

Few mechanical
errors. Text flows
well. Writing
concisely
and clearly
expresses the
writer’s ideas.
Topics are
rationally and
logically
developed.

More than a few
mechanical
errors. Text flows
well but lacks
conciseness or
clarity. Assertions
and conclusions
are generally
justified and
explained.

Several
mechanical
errors. Parts of
the text are
difficult
to understand.
The
text does not flow
well. Writer fails
to justify his or
her conclusions
and assertions.

Multiple
mechanical
errors. Much
of the content is
difficult to
understand.
Fails to follow
the formatting
instructions.
The text does
not flow well.

**SWOTWorksheetcopy.docx**

This file is too large to display. [View in new window](https://www.sweetstudy.com/files/swotworksheetcopy-docx)

**## Assignment1JWI575NewBusinessVenturesandEntrepreneurship.pdf**

JWI 575: New Business Ventures and Entrepreneurship
Academic Submissions and Evaluation

© Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information and may not be
copied, further distributed, or otherwise disclosed, in whole or in part, without the expressed written permission of Strayer University. This
document is subject to change based on the needs of the class.

JWI 575 – Assignment 1 (1246) Page 1 of 7

Assignment 1: New Venture – Game Plan
Due: Monday, 9:00 am (eastern), Week 4 (Weight: 20%)

OVERVIEW
Throughout this course you will develop a complete business plan for a new product or service. In each
assignment, you will build a section of your plan, culminating in a complete business plan.

You have three Options for your business plan, depending on whether you identify as an Intrapreneur, an
Entrepreneur, or a Nonprofit leader. Your first step is to select or develop an innovative “big idea” for ONE
of the options below:

Option A – Intrapreneur
Choose a product or service that could be added to your organization’s portfolio. You
may use your current company or another company that interests you. A document in
Assignment 1 in the course shell titled Models of Intrapreneurship describes several
models for intrapreneurial initiatives that you can consider for your venture.

Option B – Entrepreneur

Identify one business idea that you could launch as a start-up business. A document in
Assignment 1 in the course shell titled Organizational Chart Template provides a model
for the structure of your new business.

Use the source below to research business ideas:
Research Source: https://www.entrepreneur.com/businessideas

Option C – Nonprofit

Identify a nonprofit idea that will serve a community. A document in Assignment 1 in the
course shell titled NPO Organizational Chart Template provides a model for the structure
of your new community organization.

Use the source below to learn about creating a nonprofit organization:
Research Source: https://www.usa.gov/start-nonprofit

INSTRUCTIONS
For Assignment 1, you will create a Game Plan paper. It will describe your innovative “big idea,” craft
your vision for its implementation, assess the idea’s strengths and weaknesses, and identify major
opportunities and threats in the market. Your paper will be at least 4 pages long.

NOTE: In your business plan, avoid writing “I” or “We”; use the name of the company instead.

JWI 575: New Business Ventures and Entrepreneurship
Academic Submissions and Evaluation

© Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information and may not be
copied, further distributed, or otherwise disclosed, in whole or in part, without the expressed written permission of Strayer University. This
document is subject to change based on the needs of the class.

JWI 575 – Assignment 1 (1246) Page 2 of 7

In Assignment 1, you will complete the following three sections of your Business Plan:

§ Section II: Company Description

§ Section III: New Product or Service idea

§ Section IV: SWOT Analysis

Follow the instructions in ONE of the three Options below, depending if your new venture is to be added
to an existing business (Intrapreneur), launched as a start-up (Entrepreneur), or founded as a nonprofit
organization (NPO). Make sure you work with the section below that matches your chosen Option.

Option A – INTRAPRENEUR

COMPANY DESCRIPTION
Briefly describe your Company, including the Subsidiary or New Initiative you plan to present for that
company:

o Provide a brief overview of the parent company.
o What is the name of the new initiative?
o When will you launch the new initiative? Please add the month and year you plan to launch.
o Provide an Organizational Chart that shows the positions that will be needed for the initiative.

Use the Organizational Chart template in your Assignment 1 Resources. Be sure to show
where your venture fits into the overall parent company structure.

o What is the parent company’s mission (mission statement)? What is the mission for your new
initiative? How does the new initiative/subsidiary align with the parent company’s mission?

NEW PRODUCT OR SERVICE IDEA
Describe your New Product or Service idea, by answering the prompts below:

o What is new and unique about your product or service?
o What customer needs or desires does it satisfy?
o What is the value proposition – i.e., why would someone buy your product or service?

Include key resources and key activities needed to deliver the value proposition.

SWOT ANALYSIS
Explain the Strengths, Weaknesses, Opportunities, and Threats for your idea, using the prompts below:

o Why is this the right time to implement this new business or venture?
o Include a SWOT Analysis. Use either the SWOT template or the SWOT Worksheet provided

in your Assignment 1 Resources in Week 3 Materials.
o Be sure to provide a detailed explanation of each of the four SWOT quadrants.

\* \* \* * * * * * * * * * * * * * * * * *

JWI 575: New Business Ventures and Entrepreneurship
Academic Submissions and Evaluation

© Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information and may not be
copied, further distributed, or otherwise disclosed, in whole or in part, without the expressed written permission of Strayer University. This
document is subject to change based on the needs of the class.

JWI 575 – Assignment 1 (1246) Page 3 of 7

Option B – ENTREPRENEUR

COMPANY DESCRIPTION
Briefly describe the Start-up Company that you propose to create:

o What is the name for your new business?
o When will your start-up business launch? Please add the month and year you plan to launch.
o What will its mission be (mission statement)?
o How many staff will you need? Provide an Organizational Chart that shows the needed

positions. Use the Organizational Chart template in your Assignment 1 Resources.
o Where is your company based (physical location)? Where does it or where will it do business

(geographic area to sell product or service)?

NEW PRODUCT OR SERVICE IDEA
Describe your New Product or Service idea, by answering the prompts below:

o What is new and unique about your product or service?
o What customer needs or desires does it satisfy?
o What is the value proposition – i.e., why would someone buy your product or service?
o Include key resources and key activities needed to deliver the value proposition.

SWOT ANALYSIS
Explain the Strengths, Weaknesses, Opportunities, and Threats for your idea, using the prompts below:

o Why is this the right time to implement this new business or venture?
o Include a SWOT Analysis. Use either the SWOT template or the SWOT Worksheet provided

in your Assignment 1 Resources in Week 3 Materials.
o Be sure to provide a detailed explanation of each of the four SWOT quadrants.

\* \* \* * * * * * * * * * * * * * * * * *

Option C – NONPROFIT

ORGANIZATION DESCRIPTION
Briefly describe the Nonprofit Organization that you propose to create:

o What is the name of your nonprofit?
o Describe your nonprofit’s 501c3 status. – i.e., what kind of 501c3 will it be?

• Use the research sources below to learn more about 501c3 status:
https://www.irs.gov/charities-non-profits/exempt-organization-types
and https://smallbusiness.chron.com/501c3-corporation-64124.html

JWI 575: New Business Ventures and Entrepreneurship
Academic Submissions and Evaluation

© Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information and may not be
copied, further distributed, or otherwise disclosed, in whole or in part, without the expressed written permission of Strayer University. This
document is subject to change based on the needs of the class.

JWI 575 – Assignment 1 (1246) Page 4 of 7

o What is the mission (mission statement)?
o When will your nonprofit launch?
o How many staff will you need? Provide an Organizational Chart that shows the needed

positions. Use the NPO Organizational Chart template in your Assignment 1 Resources.
o Where will your nonprofit be based (physical location)? Where will it do business (geographic

area to provide services to the beneficiaries)?

NEW PRODUCT OR SERVICE IDEA
Describe your New Product or Service idea, by answering the prompts below:

o What problem does your nonprofit organization address?
o Who will be the beneficiaries from your service?
o What communities will your nonprofit organization serve?

• What is the value proposition – i.e., why would someone support your organizational
mission? Include key resources and key activities needed to deliver the value proposition.

• Beneficiaries – What value are you providing to the beneficiaries?
• Donors – Why would someone support your organizational mission?

SWOT ANALYSIS
Explain the Strengths, Weaknesses, Opportunities, and Threats for your idea, using the prompts below:

o Why is this the right time to implement this new business or venture?
o Include a SWOT Analysis. Use either the SWOT template or the SWOT Worksheet provided

in your Assignment 1 Resources in Week 3 Materials.
o Be sure to provide a detailed explanation of each of the four SWOT quadrants.

\* \* \* * * * * * * * * * * * * * * * * *

JWI 575: New Business Ventures and Entrepreneurship
Academic Submissions and Evaluation

© Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information and may not be
copied, further distributed, or otherwise disclosed, in whole or in part, without the expressed written permission of Strayer University. This
document is subject to change based on the needs of the class.

JWI 575 – Assignment 1 (1246) Page 5 of 7

FORMATTING
§ Submit your work as a Word document with page numbers.

§ Typed, double-spaced, using Ariel or Times New Roman font (size 11 or 12) with one-inch
margins on all sides. Check with your professor for any additional instructions.

§ Label each chart and graph by adding a Chart Title or a Caption.

§ Your Organizational chart and your SWOT Analysis may be included in the body of your
document or placed at the end of your document in an Appendix.

§ Include a Cover page containing the title of the assignment, the student’s name, the professor’s
name, the course title, and the date.

§ Use in-text citations with a References page to identify your sources. References must follow
the format from the JWMI Writing Standards Guide.

Note: The Cover page, References page, and Appendix (if used) are not included in the required
page length.

JWI 575: New Business Ventures and Entrepreneurship
Academic Submissions and Evaluation

© Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information and may not be
copied, further distributed, or otherwise disclosed, in whole or in part, without the expressed written permission of Strayer University. This
document is subject to change based on the needs of the class.

JWI 575 – Assignment 1 (1246) Page 6 of 7

Rubric: Assignment 1: New Venture – Game Plan

CRITERIA Honors High Pass Pass Low Pass Unsatisfactory

1. Briefly describe
your Company,
including its size,
mission, and
location. Provide
an Organizational
Chart to show the
positions that will
need to be filled.

Weight: 30%

Exemplarily
described the
company basics,
including size,
mission, and
location. Student
provided an
excellent
Organizational
Chart.

Thoroughly
described the
company basics,
including size,
mission, and
location. Student
provided a good,
clear
Organizational
Chart.

Satisfactorily
described
the company
basics, including
size, mission, and
location. Student
provided a
satisfactory
Organizational
Chart.

Partially
described
the company
basics, including
size, mission, and
location. Student
provided a partial
Organizational
Chart.

Did not submit or
incompletely
described
the company
basics, including
size, mission, and
location.
Incomplete or
missing
Organizational
Chart.

2. Describe
your new Product
or Service Idea.
Include how it
satisfies customer
or community
needs. Present
your Value
Proposition for
the new product
or service.

Weight 30%

Exemplarily
described the
new product or
service Idea, and
how it satisfies
customer or
community
needs. Excellent
and detailed
explanation of the
Value
Proposition.

Thoroughly
described the
new product or
service idea, and
how it satisfies
customer or
community
needs. Clear
explanation of the
Value
Proposition.

Satisfactorily
described the
new product or
service idea, and
how it satisfies
customer or
community
needs.
Satisfactory
explanation of the
Value
Proposition.

Partially
described the
new product or
service idea, and
how it satisfies
customer or
community
needs. Partial
explanation of the
Value
Proposition.

Did not submit or
incompletely
described
the new product
or service idea,
and how it
satisfies customer
or community
needs.
Incomplete or
missing
explanation of the
Value
Proposition.

3. Explain the
Strengths,
Weaknesses,
Opportunities,
and Threats that
affect your
Business Plan.
Provide a SWOT
Analysis visual,
using the model
provided.

Weight: 30%

Exemplary
description of
the Strengths,
Weaknesses,
Opportunities,
and Threats.
Provided an
excellent SWOT
Analysis visual.

Thoroughly
described the
Strengths,
Weaknesses,
Opportunities,
and Threats.
Provided a very
good SWOT
Analysis visual.

Satisfactorily
described the
Strengths,
Weaknesses,
Opportunities,
and Threats.
Provided a
satisfactory
SWOT Analysis
visual.

Partially
described the
Strengths,
Weaknesses,
Opportunities,
and Threats.
Provided a partial
SWOT Analysis
visual.

Did not submit or
incompletely
described
the Strengths,
Weaknesses,
Opportunities,
and Threats. Did
not provide an
adequate SWOT
Analysis visual.

JWI 575: New Business Ventures and Entrepreneurship
Academic Submissions and Evaluation

© Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information and may not be
copied, further distributed, or otherwise disclosed, in whole or in part, without the expressed written permission of Strayer University. This
document is subject to change based on the needs of the class.

JWI 575 – Assignment 1 (1246) Page 7 of 7

CRITERIA Honors High Pass Pass Low Pass Unsatisfactory

4. Clarity, logic,
and writing
mechanics.

Weight: 10%

No mechanical
errors. Text
Flows very well.
Writing
concisely
and clearly
expresses the
writer’s ideas.
Topics are
developed in an
excellent and
coherent way.

Few mechanical
errors. Text flows
well. Writing
concisely
and clearly
expresses the
writer’s ideas.
Topics are
rationally and
logically
developed.

More than a few
mechanical
errors. Text flows
well but lacks
conciseness or
clarity. Assertions
and conclusions
are generally
justified and
explained.

Several
mechanical
errors. Parts of
the text are
difficult
to understand.
The
text does not flow
well. Writer fails
to justify his or
her conclusions
and assertions.

Multiple
mechanical
errors. Much
of the content is
difficult to
understand.
Fails to follow
the formatting
instructions.
The text does
not flow well.

**SWOTWorksheetcopy.docx**

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November 5, 2026
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JWI 599: Business Analytics and Capstone

Assignment 1

© Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information and may not be
copied, further distributed, or otherwise disclosed, in whole or in part, without the expressed written permission of Strayer University.

JWI 599 – Assignment 1 (1244) Page 1 of 4

Assignment 1: Framing the Problem/Opportunity
Due: Monday, 9:00 am (eastern), Week 4 (Weight: 15%)

Overview

Effective leaders understand that actions must be based on facts. Which facts are most important, however,
depends on how the problem is framed. Failure to adequately define the problem can set in motion a series of
misguided undertakings in which irrelevant data are gathered, unnecessary analyses are completed, and
unsupported decisions are made. The first step in developing your Board Brief is to craft a clear statement of
the problem/opportunity, and then determine which data are most critical to solving that problem. This is your
opportunity to begin using the business analytics tools that will guide you throughout your Capstone Project.

Instructions

For all assignments in your Capstone Project, your work will be based on the organization you identified in
your Week 2 Discussion Question post. In this assignment, you will submit a 2 to 3-page paper in which you
will include a brief overview of market conditions and develop a clear and well-focused problem/opportunity
statement. This requires you to provide sufficient background on the competitive environment and the
organization to accurately frame the problem for your Board. Your deliverables are:

1. Present a brief overview of market conditions, the competitive environment, and the strengths
and weaknesses of your organization relative to your competitors. You should draw on one of
the methodologies you have studied in the program (such as Jack’s 5 Step Strategy Framework,
SWOT, PESTEL, or Porter’s Five Forces) to guide you, but DO NOT present a full-blown market
analysis to the Board. Your Board members will already possess significant knowledge of the market
and the company, so use this overview to set the stage for the rest of your brief. Distill your overview
down to 2 components.

a. First, provide a general overview of market conditions, trends, and big issues. For example,
you may begin with a line such as “As you know, we have experienced considerable
challenges in this space over the last two years…”

b. Then, summarize the competitive environment. Open with a sentence such as “Our biggest
competitor ABC has made bold steps to develop X and has made significant gains in market
share in Y. This has presented us with a number of challenges…”

2. Problem/Opportunity Statement
Following your overview, identify the specific problem or opportunity that, if properly addressed, will
have a significant positive impact on the success of the organization. This will include your “testable
hypothesis” for which you will gather and analyze data to validate in your next assignment. To
accomplish this:

JWI 599: Business Analytics and Capstone

Assignment 1

© Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information and may not be
copied, further distributed, or otherwise disclosed, in whole or in part, without the expressed written permission of Strayer University.

JWI 599 – Assignment 1 (1244) Page 2 of 4

a. Define a clear problem or opportunity that addresses what is important to the organization in
order to meaningfully improve its competitive strength. Note: It is expected that you will refine
the problem/opportunity statement you drafted for your Week 2 Discussion Question,
leveraging the feedback you received from your classmates and professor.

b. Identify key data and metrics you will study that are relevant to addressing the
problem/opportunity.

c. Identify stakeholders who will be involved in addressing the problem/opportunity. At this
stage, you do not need to name specific people, but you must identify functions, departments,
geographical areas, etc., that will be impacted. You must also explain the nature of the
potential impact.

d. Include relevant information on previous experiences or findings related to this
problem/opportunity. This information may be noted in an appendix if that is more appropriate
for context and flow.

Formatting and Submission Requirements

• Submit your work in Word

• Include a cover page containing the title of the assignment, your name, your professor’s name, and
the course title and date

• Include a references page with your sources

• The cover page and the references page are not included in the required page length

• Use professional font (Times New Roman or Arial), 10-12 font size, and double-space

• Use headings to identify main topics and subtopics

• Separate paragraphs by a single space

JWI 599: Business Analytics and Capstone

Assignment 1

© Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information and may not be
copied, further distributed, or otherwise disclosed, in whole or in part, without the expressed written permission of Strayer University.

JWI 599 – Assignment 1 (1244) Page 3 of 4

Rubric: Assignment 1

Criteria Unsatisfactory Low Pass Pass High Pass Honors

1. Demonstrate
correct application
of selected
framework for
market analysis

Weight: 15%

Did not use an
approved framework
or did not demonstrate
understanding of the
proper application of
the selected
framework

Demonstrated
minimal
understanding of the
selected framework;
included several
incorrect applications
of key elements

Demonstrated basic
understanding of the
selected framework;
only minor incorrect
or insufficient
applications of key
elements

Demonstrated very
good understanding
of the selected
framework; no
incorrect applications
of key elements

Demonstrated deep
understanding and
thorough application
of the selected
framework;
focused clearly on
the most critical
market forces

2. Include appropriate
data and real-world
examples to
populate the
selected framework
for market analysis

Weight: 15%

Did not include
appropriate and
verifiable real-world
data and examples
and/or included vague
or unsubstantiated or
irrelevant data and
examples

Included 4 or fewer
verifiable real-world
examples and data;
several data and
examples were off-
topic or poorly
connected to key
framework elements

Included 5 or more
verifiable real-world
examples and data;
minimal examples
were off-topic or
poorly connected to
key framework
elements

Included 5 or more
verifiable real-world
examples and data;
all examples were
on-topic and
connected to key
framework elements

Included 5 or more
verifiable real-world
examples and data;
all examples were
extremely well-
chosen and provided
excellent support for
key framework
elements

3. Clearly define the
problem and/or
opportunity,
leveraging
feedback from DQs

Weight: 20%

Did not submit or
incompletely defined a
problem or opportunity
of importance to the
organization; problem
or opportunity not
supported by market
analysis

Problem or
opportunity
statement was overly
vague and/or was
not supported by
market analysis;
scope may have
been too broad or
too narrow

Problem or
opportunity
statement was
supported by market
analysis; scope may
be too broad or too
narrow and needed
to be more tightly
defined

Problem or
opportunity
statement was clear
and was supported
by market analysis;
scope was
appropriate and well-
defined

Meets all HP
requirements and
includes a compelling
call to action

4. Identify key data
and metrics to
study that are
essential to
addressing the
problem and/or
opportunity defined

Weight: 25%

Did not identify key
data and metrics
relevant to the
problem/opportunity or
identified irrelevant
data and metrics

Identified 2 or fewer
key metrics and data
relevant to the
problem/opportunity;
connection to the
problem/opportunity
may be unclear

Identified 3 or more
key metrics and data
relevant to the
problem/opportunity;
connection to the
problem/opportunity
is included, but is
vague or
overgeneralized

Identified 4 or more
key metrics and data
relevant to the
problem/opportunity;
connection to the
problem/opportunity
is clear and specific

Identified 5 or more
key metrics and data
relevant to the
problem/opportunity;
connection to the
problem/opportunity
is clear and specific
and demonstrates
excellent insight into
potential causes and
correlations

5. Identify
stakeholders who
will be involved in
addressing the
problem/opportunity

Weight: 10%

Did not identify
stakeholders and/or
did not explain the
rationale for inclusion
and anticipated impact

Identified some
stakeholders, but
omitted additional
key stakeholders;
provided minimal
rationale for inclusion
and/or missing or
unclear anticipated
impact

Identified all key
stakeholders and
rationale for
inclusion; provided
basic explanation of
anticipated impact

Identified all key
stakeholders and
rationale for inclusion
and addressed the
nature of anticipated
impact

Identified all
stakeholders,
provided rationale for
their inclusion, and
made a clear
connection between
stakeholders and
anticipated impact
based on proposed
actions

JWI 599: Business Analytics and Capstone

Assignment 1

© Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information and may not be
copied, further distributed, or otherwise disclosed, in whole or in part, without the expressed written permission of Strayer University.

JWI 599 – Assignment 1 (1244) Page 4 of 4

Criteria Unsatisfactory Low Pass Pass High Pass Honors

6. Describe previous
findings or
experiences related
to the
problem/opportunity

Weight: 15%

Did not describe
previous findings or
experiences related to
the
problem/opportunity

Partially described
previous findings or
experiences related
to the
problem/opportunity;
key findings were
omitted or relevance
was unclear

Satisfactorily
described previous
findings or
experiences related
to the
problem/opportunity;
key findings were
included, but some
explanations of
relevance were
vague

Thoroughly
described previous
findings and
experiences related
to the
problem/opportunity;
findings and
experiences are
reflected in all
elements of the
assignment

Exemplarily
described previous
findings or
experiences related
to the
problem/opportunity;
findings and
experiences are
evident in all
elements of the
assignment and are
integrated in a
meaningful way

**FeedbackfrommyselfProfessor.docx**

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**FeedbackfrommyselfProfessor.docx**

This file is too large to display. [View in new window](https://www.sweetstudy.com/files/feedbackfrommyselfprofessor-docx)

**## Assignment1JWI599BusinessAnalyticsandCapstone.pdf**

JWI 599: Business Analytics and Capstone

Assignment 1

© Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information and may not be
copied, further distributed, or otherwise disclosed, in whole or in part, without the expressed written permission of Strayer University.

JWI 599 – Assignment 1 (1244) Page 1 of 4

Assignment 1: Framing the Problem/Opportunity
Due: Monday, 9:00 am (eastern), Week 4 (Weight: 15%)

Overview

Effective leaders understand that actions must be based on facts. Which facts are most important, however,
depends on how the problem is framed. Failure to adequately define the problem can set in motion a series of
misguided undertakings in which irrelevant data are gathered, unnecessary analyses are completed, and
unsupported decisions are made. The first step in developing your Board Brief is to craft a clear statement of
the problem/opportunity, and then determine which data are most critical to solving that problem. This is your
opportunity to begin using the business analytics tools that will guide you throughout your Capstone Project.

Instructions

For all assignments in your Capstone Project, your work will be based on the organization you identified in
your Week 2 Discussion Question post. In this assignment, you will submit a 2 to 3-page paper in which you
will include a brief overview of market conditions and develop a clear and well-focused problem/opportunity
statement. This requires you to provide sufficient background on the competitive environment and the
organization to accurately frame the problem for your Board. Your deliverables are:

1. Present a brief overview of market conditions, the competitive environment, and the strengths
and weaknesses of your organization relative to your competitors. You should draw on one of
the methodologies you have studied in the program (such as Jack’s 5 Step Strategy Framework,
SWOT, PESTEL, or Porter’s Five Forces) to guide you, but DO NOT present a full-blown market
analysis to the Board. Your Board members will already possess significant knowledge of the market
and the company, so use this overview to set the stage for the rest of your brief. Distill your overview
down to 2 components.

a. First, provide a general overview of market conditions, trends, and big issues. For example,
you may begin with a line such as “As you know, we have experienced considerable
challenges in this space over the last two years…”

b. Then, summarize the competitive environment. Open with a sentence such as “Our biggest
competitor ABC has made bold steps to develop X and has made significant gains in market
share in Y. This has presented us with a number of challenges…”

2. Problem/Opportunity Statement
Following your overview, identify the specific problem or opportunity that, if properly addressed, will
have a significant positive impact on the success of the organization. This will include your “testable
hypothesis” for which you will gather and analyze data to validate in your next assignment. To
accomplish this:

JWI 599: Business Analytics and Capstone

Assignment 1

© Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information and may not be
copied, further distributed, or otherwise disclosed, in whole or in part, without the expressed written permission of Strayer University.

JWI 599 – Assignment 1 (1244) Page 2 of 4

a. Define a clear problem or opportunity that addresses what is important to the organization in
order to meaningfully improve its competitive strength. Note: It is expected that you will refine
the problem/opportunity statement you drafted for your Week 2 Discussion Question,
leveraging the feedback you received from your classmates and professor.

b. Identify key data and metrics you will study that are relevant to addressing the
problem/opportunity.

c. Identify stakeholders who will be involved in addressing the problem/opportunity. At this
stage, you do not need to name specific people, but you must identify functions, departments,
geographical areas, etc., that will be impacted. You must also explain the nature of the
potential impact.

d. Include relevant information on previous experiences or findings related to this
problem/opportunity. This information may be noted in an appendix if that is more appropriate
for context and flow.

Formatting and Submission Requirements

• Submit your work in Word

• Include a cover page containing the title of the assignment, your name, your professor’s name, and
the course title and date

• Include a references page with your sources

• The cover page and the references page are not included in the required page length

• Use professional font (Times New Roman or Arial), 10-12 font size, and double-space

• Use headings to identify main topics and subtopics

• Separate paragraphs by a single space

JWI 599: Business Analytics and Capstone

Assignment 1

© Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information and may not be
copied, further distributed, or otherwise disclosed, in whole or in part, without the expressed written permission of Strayer University.

JWI 599 – Assignment 1 (1244) Page 3 of 4

Rubric: Assignment 1

Criteria Unsatisfactory Low Pass Pass High Pass Honors

1. Demonstrate
correct application
of selected
framework for
market analysis

Weight: 15%

Did not use an
approved framework
or did not demonstrate
understanding of the
proper application of
the selected
framework

Demonstrated
minimal
understanding of the
selected framework;
included several
incorrect applications
of key elements

Demonstrated basic
understanding of the
selected framework;
only minor incorrect
or insufficient
applications of key
elements

Demonstrated very
good understanding
of the selected
framework; no
incorrect applications
of key elements

Demonstrated deep
understanding and
thorough application
of the selected
framework;
focused clearly on
the most critical
market forces

2. Include appropriate
data and real-world
examples to
populate the
selected framework
for market analysis

Weight: 15%

Did not include
appropriate and
verifiable real-world
data and examples
and/or included vague
or unsubstantiated or
irrelevant data and
examples

Included 4 or fewer
verifiable real-world
examples and data;
several data and
examples were off-
topic or poorly
connected to key
framework elements

Included 5 or more
verifiable real-world
examples and data;
minimal examples
were off-topic or
poorly connected to
key framework
elements

Included 5 or more
verifiable real-world
examples and data;
all examples were
on-topic and
connected to key
framework elements

Included 5 or more
verifiable real-world
examples and data;
all examples were
extremely well-
chosen and provided
excellent support for
key framework
elements

3. Clearly define the
problem and/or
opportunity,
leveraging
feedback from DQs

Weight: 20%

Did not submit or
incompletely defined a
problem or opportunity
of importance to the
organization; problem
or opportunity not
supported by market
analysis

Problem or
opportunity
statement was overly
vague and/or was
not supported by
market analysis;
scope may have
been too broad or
too narrow

Problem or
opportunity
statement was
supported by market
analysis; scope may
be too broad or too
narrow and needed
to be more tightly
defined

Problem or
opportunity
statement was clear
and was supported
by market analysis;
scope was
appropriate and well-
defined

Meets all HP
requirements and
includes a compelling
call to action

4. Identify key data
and metrics to
study that are
essential to
addressing the
problem and/or
opportunity defined

Weight: 25%

Did not identify key
data and metrics
relevant to the
problem/opportunity or
identified irrelevant
data and metrics

Identified 2 or fewer
key metrics and data
relevant to the
problem/opportunity;
connection to the
problem/opportunity
may be unclear

Identified 3 or more
key metrics and data
relevant to the
problem/opportunity;
connection to the
problem/opportunity
is included, but is
vague or
overgeneralized

Identified 4 or more
key metrics and data
relevant to the
problem/opportunity;
connection to the
problem/opportunity
is clear and specific

Identified 5 or more
key metrics and data
relevant to the
problem/opportunity;
connection to the
problem/opportunity
is clear and specific
and demonstrates
excellent insight into
potential causes and
correlations

5. Identify
stakeholders who
will be involved in
addressing the
problem/opportunity

Weight: 10%

Did not identify
stakeholders and/or
did not explain the
rationale for inclusion
and anticipated impact

Identified some
stakeholders, but
omitted additional
key stakeholders;
provided minimal
rationale for inclusion
and/or missing or
unclear anticipated
impact

Identified all key
stakeholders and
rationale for
inclusion; provided
basic explanation of
anticipated impact

Identified all key
stakeholders and
rationale for inclusion
and addressed the
nature of anticipated
impact

Identified all
stakeholders,
provided rationale for
their inclusion, and
made a clear
connection between
stakeholders and
anticipated impact
based on proposed
actions

JWI 599: Business Analytics and Capstone

Assignment 1

© Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information and may not be
copied, further distributed, or otherwise disclosed, in whole or in part, without the expressed written permission of Strayer University.

JWI 599 – Assignment 1 (1244) Page 4 of 4

Criteria Unsatisfactory Low Pass Pass High Pass Honors

6. Describe previous
findings or
experiences related
to the
problem/opportunity

Weight: 15%

Did not describe
previous findings or
experiences related to
the
problem/opportunity

Partially described
previous findings or
experiences related
to the
problem/opportunity;
key findings were
omitted or relevance
was unclear

Satisfactorily
described previous
findings or
experiences related
to the
problem/opportunity;
key findings were
included, but some
explanations of
relevance were
vague

Thoroughly
described previous
findings and
experiences related
to the
problem/opportunity;
findings and
experiences are
reflected in all
elements of the
assignment

Exemplarily
described previous
findings or
experiences related
to the
problem/opportunity;
findings and
experiences are
evident in all
elements of the
assignment and are
integrated in a
meaningful way

**FeedbackfrommyselfProfessor.docx**

This file is too large to display. [View in new window](https://www.sweetstudy.com/files/feedbackfrommyselfprofessor-docx)

**## Assignment1JWI599BusinessAnalyticsandCapstone.pdf**

JWI 599: Business Analytics and Capstone

Assignment 1

© Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information and may not be
copied, further distributed, or otherwise disclosed, in whole or in part, without the expressed written permission of Strayer University.

JWI 599 – Assignment 1 (1244) Page 1 of 4

Assignment 1: Framing the Problem/Opportunity
Due: Monday, 9:00 am (eastern), Week 4 (Weight: 15%)

Overview

Effective leaders understand that actions must be based on facts. Which facts are most important, however,
depends on how the problem is framed. Failure to adequately define the problem can set in motion a series of
misguided undertakings in which irrelevant data are gathered, unnecessary analyses are completed, and
unsupported decisions are made. The first step in developing your Board Brief is to craft a clear statement of
the problem/opportunity, and then determine which data are most critical to solving that problem. This is your
opportunity to begin using the business analytics tools that will guide you throughout your Capstone Project.

Instructions

For all assignments in your Capstone Project, your work will be based on the organization you identified in
your Week 2 Discussion Question post. In this assignment, you will submit a 2 to 3-page paper in which you
will include a brief overview of market conditions and develop a clear and well-focused problem/opportunity
statement. This requires you to provide sufficient background on the competitive environment and the
organization to accurately frame the problem for your Board. Your deliverables are:

1. Present a brief overview of market conditions, the competitive environment, and the strengths
and weaknesses of your organization relative to your competitors. You should draw on one of
the methodologies you have studied in the program (such as Jack’s 5 Step Strategy Framework,
SWOT, PESTEL, or Porter’s Five Forces) to guide you, but DO NOT present a full-blown market
analysis to the Board. Your Board members will already possess significant knowledge of the market
and the company, so use this overview to set the stage for the rest of your brief. Distill your overview
down to 2 components.

a. First, provide a general overview of market conditions, trends, and big issues. For example,
you may begin with a line such as “As you know, we have experienced considerable
challenges in this space over the last two years…”

b. Then, summarize the competitive environment. Open with a sentence such as “Our biggest
competitor ABC has made bold steps to develop X and has made significant gains in market
share in Y. This has presented us with a number of challenges…”

2. Problem/Opportunity Statement
Following your overview, identify the specific problem or opportunity that, if properly addressed, will
have a significant positive impact on the success of the organization. This will include your “testable
hypothesis” for which you will gather and analyze data to validate in your next assignment. To
accomplish this:

JWI 599: Business Analytics and Capstone

Assignment 1

© Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information and may not be
copied, further distributed, or otherwise disclosed, in whole or in part, without the expressed written permission of Strayer University.

JWI 599 – Assignment 1 (1244) Page 2 of 4

a. Define a clear problem or opportunity that addresses what is important to the organization in
order to meaningfully improve its competitive strength. Note: It is expected that you will refine
the problem/opportunity statement you drafted for your Week 2 Discussion Question,
leveraging the feedback you received from your classmates and professor.

b. Identify key data and metrics you will study that are relevant to addressing the
problem/opportunity.

c. Identify stakeholders who will be involved in addressing the problem/opportunity. At this
stage, you do not need to name specific people, but you must identify functions, departments,
geographical areas, etc., that will be impacted. You must also explain the nature of the
potential impact.

d. Include relevant information on previous experiences or findings related to this
problem/opportunity. This information may be noted in an appendix if that is more appropriate
for context and flow.

Formatting and Submission Requirements

• Submit your work in Word

• Include a cover page containing the title of the assignment, your name, your professor’s name, and
the course title and date

• Include a references page with your sources

• The cover page and the references page are not included in the required page length

• Use professional font (Times New Roman or Arial), 10-12 font size, and double-space

• Use headings to identify main topics and subtopics

• Separate paragraphs by a single space

JWI 599: Business Analytics and Capstone

Assignment 1

© Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information and may not be
copied, further distributed, or otherwise disclosed, in whole or in part, without the expressed written permission of Strayer University.

JWI 599 – Assignment 1 (1244) Page 3 of 4

Rubric: Assignment 1

Criteria Unsatisfactory Low Pass Pass High Pass Honors

1. Demonstrate
correct application
of selected
framework for
market analysis

Weight: 15%

Did not use an
approved framework
or did not demonstrate
understanding of the
proper application of
the selected
framework

Demonstrated
minimal
understanding of the
selected framework;
included several
incorrect applications
of key elements

Demonstrated basic
understanding of the
selected framework;
only minor incorrect
or insufficient
applications of key
elements

Demonstrated very
good understanding
of the selected
framework; no
incorrect applications
of key elements

Demonstrated deep
understanding and
thorough application
of the selected
framework;
focused clearly on
the most critical
market forces

2. Include appropriate
data and real-world
examples to
populate the
selected framework
for market analysis

Weight: 15%

Did not include
appropriate and
verifiable real-world
data and examples
and/or included vague
or unsubstantiated or
irrelevant data and
examples

Included 4 or fewer
verifiable real-world
examples and data;
several data and
examples were off-
topic or poorly
connected to key
framework elements

Included 5 or more
verifiable real-world
examples and data;
minimal examples
were off-topic or
poorly connected to
key framework
elements

Included 5 or more
verifiable real-world
examples and data;
all examples were
on-topic and
connected to key
framework elements

Included 5 or more
verifiable real-world
examples and data;
all examples were
extremely well-
chosen and provided
excellent support for
key framework
elements

3. Clearly define the
problem and/or
opportunity,
leveraging
feedback from DQs

Weight: 20%

Did not submit or
incompletely defined a
problem or opportunity
of importance to the
organization; problem
or opportunity not
supported by market
analysis

Problem or
opportunity
statement was overly
vague and/or was
not supported by
market analysis;
scope may have
been too broad or
too narrow

Problem or
opportunity
statement was
supported by market
analysis; scope may
be too broad or too
narrow and needed
to be more tightly
defined

Problem or
opportunity
statement was clear
and was supported
by market analysis;
scope was
appropriate and well-
defined

Meets all HP
requirements and
includes a compelling
call to action

4. Identify key data
and metrics to
study that are
essential to
addressing the
problem and/or
opportunity defined

Weight: 25%

Did not identify key
data and metrics
relevant to the
problem/opportunity or
identified irrelevant
data and metrics

Identified 2 or fewer
key metrics and data
relevant to the
problem/opportunity;
connection to the
problem/opportunity
may be unclear

Identified 3 or more
key metrics and data
relevant to the
problem/opportunity;
connection to the
problem/opportunity
is included, but is
vague or
overgeneralized

Identified 4 or more
key metrics and data
relevant to the
problem/opportunity;
connection to the
problem/opportunity
is clear and specific

Identified 5 or more
key metrics and data
relevant to the
problem/opportunity;
connection to the
problem/opportunity
is clear and specific
and demonstrates
excellent insight into
potential causes and
correlations

5. Identify
stakeholders who
will be involved in
addressing the
problem/opportunity

Weight: 10%

Did not identify
stakeholders and/or
did not explain the
rationale for inclusion
and anticipated impact

Identified some
stakeholders, but
omitted additional
key stakeholders;
provided minimal
rationale for inclusion
and/or missing or
unclear anticipated
impact

Identified all key
stakeholders and
rationale for
inclusion; provided
basic explanation of
anticipated impact

Identified all key
stakeholders and
rationale for inclusion
and addressed the
nature of anticipated
impact

Identified all
stakeholders,
provided rationale for
their inclusion, and
made a clear
connection between
stakeholders and
anticipated impact
based on proposed
actions

JWI 599: Business Analytics and Capstone

Assignment 1

© Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information and may not be
copied, further distributed, or otherwise disclosed, in whole or in part, without the expressed written permission of Strayer University.

JWI 599 – Assignment 1 (1244) Page 4 of 4

Criteria Unsatisfactory Low Pass Pass High Pass Honors

6. Describe previous
findings or
experiences related
to the
problem/opportunity

Weight: 15%

Did not describe
previous findings or
experiences related to
the
problem/opportunity

Partially described
previous findings or
experiences related
to the
problem/opportunity;
key findings were
omitted or relevance
was unclear

Satisfactorily
described previous
findings or
experiences related
to the
problem/opportunity;
key findings were
included, but some
explanations of
relevance were
vague

Thoroughly
described previous
findings and
experiences related
to the
problem/opportunity;
findings and
experiences are
reflected in all
elements of the
assignment

Exemplarily
described previous
findings or
experiences related
to the
problem/opportunity;
findings and
experiences are
evident in all
elements of the
assignment and are
integrated in a
meaningful way

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