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    **## Assignmentweek7.docx**

    The purpose of this case study assignment is to guide you through the process of constructing a Logical Framework (LogFrame) and a Quality Template. These documents are essential for successfully managing a project.

    Read the "Kitchen Heaven Project Case Study" in Chapter 4 in
    _PMP: Project Management Professional Exam Study Guide_, found in the topic Resources. Complete the following in the "Logical Framework Template" (from Part 1 of the case study assignment) and the "Quality Template," found in the Class Resources:

    **_Part 1: Logical Framework Template (Columns B-D)_**

    In this section of the assignment, you will complete the Success Measures and Verification for each component (Columns B-D) of the "Logical Framework Template" based on the information provided. Specific requirements are as follows:

    1. The Goal should include a minimum of two success measures and their associated verification methods.

    2. The Purpose should have at least two success measures and related verification methods.

    3. Each Outcome should encompass a minimum of two success measures with their corresponding verification methods.

    4. You should have a minimum total of 10 success measures and corresponding verification methods: two for Goal + two for Purpose + six for Outcomes (two for each of your three Outcomes).

    **_Part 2: Quality Template_**

    Identify three groups or individuals for each Goal, Purpose, and Outcome success measure who need to be informed. Fill in Columns A-F, lifting information from your logical framework approach
    where appropriate.

    _**Part 3: Justification**_

    Provide a written defense, ranging from 250 to 500 words, explaining how each success measure and its associated validation methods align with and support the project's objectives.

    **_General Requirements_**

    APA style is not required, but solid academic writing is expected.

    This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.

    You are required to submit this assignment to LopesWrite. A link to the LopesWrite technical support articles is located in Class Resources if you need assistance.

    **## PMP_Project_Management_Professional_Exam_Study_Gui…_—-_Pg_209–213.pdf**

    Chapter

    4
    Creating the Project
    Schedule

    The PMP® exaM conTenT froM The
    Planning PerforMance doMain covered
    in This chaPTer includes The following:

    ✓ Task 4: develop the project schedule based on the
    approved project deliverables and milestones, scope, and
    resource management plans in order to manage timely
    completion of the project.

    ✓ Knowledge and skills:

    ■ Time management planning, including scheduling tools and

    techniques

    ■ Workflow diagramming techniques

    Heldman, Kim. PMP: Project Management Professional Exam Study Guide : Updated for the 2015 Exam, John Wiley & Sons, Incorporated, 2015. ProQuest
    Ebook Central, http://ebookcentral.proquest.com/lib/gcu/detail.action?docID=4185201.
    Created from gcu on 2025-04-29 22:53:50.

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    .

    The Planning process group has more processes than any
    other process group. As a result, a lot of time and effort goes
    into the Planning processes of any project. On some projects,

    you might spend almost as much time planning the project as you do executing and
    controlling it. This isn’t a bad thing. The better planning you do up front, the more likely
    you’ll have a successful project. Speaking of planning, together the Planning, Executing,
    and Monitoring and Controlling process groups account for almost 70 percent of the PMP®
    exam questions, so plan on spending about the same percentage of your study time on these
    areas.

    This is another fun‐filled, action‐packed chapter. We’ll start off by defining the
    schedule management plan and then move on to the activities that become the work of
    the project. The WBS will come in handy here, so keep it close. Then we’ll sequence the
    activities in their proper order, estimate the resources we’ll need to complete the work,
    and estimate how long each activity will take. Last but not least, we’ll develop the project
    schedule.

    Everything you’ve done up to this point and the processes we’ll discuss in this chapter
    will help you create an accurate project schedule. You’ll use these documents (along with
    several other documents you’ve created along the way) throughout the Executing and
    Monitoring and Controlling processes to help measure the progress of the project. Let’s get
    going.

    The process names, inputs, tools and techniques, outputs, and
    descriptions of the project management process groups and related
    materials and figures in this chapter are based on content from A Guide to
    the Project Management Body of Knowledge (PMBOK® Guide), Fifth Edition
    (PMI, 2013).

    Creating the Schedule
    Management Plan
    The Plan Schedule Management process describes how the project schedule will be
    developed, executed, and controlled as well as how changes will be incorporated into the
    project schedule. According to A Guide to the Project Management Body of Knowledge
    (PMBOK® Guide), Fifth Edition, the primary benefit of this process is that it helps guide

    Heldman, Kim. PMP: Project Management Professional Exam Study Guide : Updated for the 2015 Exam, John Wiley & Sons, Incorporated, 2015. ProQuest
    Ebook Central, http://ebookcentral.proquest.com/lib/gcu/detail.action?docID=4185201.
    Created from gcu on 2025-04-29 22:53:50.

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    .

    Creating the Schedule Management Plan 153

    and direct how the project schedule will be managed. The only output of this process is
    the schedule management plan. Let’s first look at the inputs and the tools and techniques
    of this process and spend most of our time examining the schedule management
    plan itself.

    The inputs of this process include the project management plan, project charter,
    enterprise environmental factors, and organizational process assets. The project
    management plan includes the scope baseline, which in turn is made up of the project
    scope statement, WBS, and WBS dictionary. The project schedule will be derived from the
    WBS (which includes deliverables and work package levels), so the scope baseline is key to
    defining the processes you’ll use to develop the schedule management plan.

    Enterprise environmental factors include the culture of the organization and availability
    of resources as well as the project management software and work authorization system
    the organization uses to assign and track work components. The organizational process
    assets that are important to this process are templates, change control processes, historical
    information, policies and guidelines for schedule control, control tools for managing
    schedules, and risk control processes and procedures.

    We have seen all of the tools and techniques before. They are expert judgment,
    analytical techniques, and meetings.

    The key to this process, as I stated earlier, is the schedule management plan, which
    is an element of the project management plan. It is the only output of this process, and
    it serves to describe how the project schedule will be developed, monitored, controlled,
    and changed. According to the PMBOK® Guide, several elements make up the schedule
    management plan. Be certain to review all of them. I have highlighted the most important
    elements here:

    Schedule Model Development This refers to the methodologies and tools you’ll use to
    develop the schedule (for example, Oracle Primavera or Microsoft Project), along with the
    data they contain.

    Accuracy Levels This element describes the rounding you’ll use when deriving activity
    duration estimates. For example, you might round to the nearest week, day, or hour
    depending on the complexity of the project.

    Units of Measure This element also concerns activity duration estimates as well as
    schedule activities. This describes what measure you’ll use when developing the schedule,
    such as hours, days, weeks, or some other measure.

    Control Thresholds Control thresholds refer to the level of variance the schedule can
    experience before you take action. Again, depending on the complexity of the project, this
    might be a generous amount of time or a very limited amount of time. You can express
    thresholds in terms of hours or days (as an example, a slippage of greater than three days
    requires action) or, most typically, as a percentage of time.

    Performance Measurement Rules This refers to where and what types of measures you’ll
    use to verify schedule performance. This could include designating levels on the WBS and/
    or determining what type of earned value measurement technique you’ll use.

    Heldman, Kim. PMP: Project Management Professional Exam Study Guide : Updated for the 2015 Exam, John Wiley & Sons, Incorporated, 2015. ProQuest
    Ebook Central, http://ebookcentral.proquest.com/lib/gcu/detail.action?docID=4185201.
    Created from gcu on 2025-04-29 22:53:50.

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    154 Chapter 4 ■ Creating the Project Schedule

    Defining Activities
    Now you’re off and running toward the development of your project schedule. To develop
    the schedule, you first need to define the activities, sequence them in the right order,
    estimate resources, and estimate the time it will take to complete the tasks. I’ll cover the
    Define Activities process here and the Sequence Activities process next, and I’ll pick up
    with the estimating processes in the next chapter.

    Define Activities and Sequence Activities are separate processes, each
    with its own inputs, tools and techniques, and outputs. In practice,
    especially for small to medium‐sized projects, you can combine the Create
    WBS process we talked about in Chapter 3, “Developing the Project Scope
    Statement,” with these processes and complete them all at once.

    The Define Activities process is a further breakdown of the work package elements
    of the WBS. It documents the specific activities needed to fulfill the deliverables detailed
    on the WBS and the project scope statement. Much as with the work package level of the
    WBS, activities can be easily assigned, estimated, scheduled, and controlled. The Define
    Activities process might be performed by the project manager, or when the WBS is broken
    down to the subproject level, this process (and all the activity‐related processes that follow)
    might be assigned to a subproject manager.

    define activities Process inputs
    The following are inputs (including the key elements of each input) to the Define Activities
    process:

    ■ Schedule management plan

    ■ Scope baseline (including deliverables, constraints, and assumptions)

    ■ Enterprise environmental factors (project management information systems,
    organizational culture, published commercial databases)

    ■ Organizational process assets (existing guidelines and policies, templates, lessons
    learned knowledge base, and historical information)

    Tools and Techniques for defining activities
    The tools and techniques of the Define Activities process are as follows:

    ■ Decomposition

    ■ Rolling wave planning

    ■ Expert judgment

    Heldman, Kim. PMP: Project Management Professional Exam Study Guide : Updated for the 2015 Exam, John Wiley & Sons, Incorporated, 2015. ProQuest
    Ebook Central, http://ebookcentral.proquest.com/lib/gcu/detail.action?docID=4185201.
    Created from gcu on 2025-04-29 22:53:50.

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    Defining Activities 155

    We covered most of these topics in the previous chapter. Decomposition in this process
    involves breaking the work packages into smaller, more manageable units of work
    called activities. These are not deliverables but the individual units of work that must be
    completed to fulfill the work packages and the deliverables listed in the WBS. Activities will
    help in later Planning processes to define estimates and create the project schedule. Activity
    lists (which are one of the outputs of this process) from prior projects can be used as
    templates in this process. Rolling wave planning involves planning near‐term work in more
    detail than future‐term work. As we discussed in Chapter 3, this is a form of progressive
    elaboration. Expert judgment, in the form of project team members with prior experience
    developing project scope statements and WBSs, can help you define activities.

    Exam Spotlight

    The purpose of the Define Activities process is to decompose the work packages into
    schedule activities where the basis for estimating, scheduling, executing, and monitoring
    and controlling the work of the project is easily supported and accomplished.

    define activities outputs
    Define Activities has three outputs:

    ■ Activity list

    ■ Activity attributes

    ■ Milestone list

    We’ll look at each of these outputs next.

    activity list
    One primary output of the Define Activities process is an activity list. The activity list
    should contain all the schedule activities that will be performed for the project, with a
    scope of work description of each activity and an identifier (such as a code or number)
    so that team members understand what the work is and how it is to be completed. The
    schedule activities are individual elements of the project schedule, and the activity list
    document is part of the project documents. To keep your sanity, and that of your team
    members, make certain to enter the activity names onto the schedule the same way they
    appear on the activity list.

    activity attributes
    Activity attributes describe the characteristics of the activities and are an extension of the
    activity list. Activity attributes will change over the life of the project as more information
    is known. In the early stages of the project, activity attributes might include the activity ID,
    the WBS identification code it’s associated with, and the activity name. As you progress

    Heldman, Kim. PMP: Project Management Professional Exam Study Guide : Updated for the 2015 Exam, John Wiley & Sons, Incorporated, 2015. ProQuest
    Ebook Central, http://ebookcentral.proquest.com/lib/gcu/detail.action?docID=4185201.
    Created from gcu on 2025-04-29 22:53:50.

    C
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    J

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    ed

    .

    **## PMP_Project_Management_Professional_Exam_Study_Gui…_—-_Pg_209–213.pdf**

    Chapter

    4
    Creating the Project
    Schedule

    The PMP® exaM conTenT froM The
    Planning PerforMance doMain covered
    in This chaPTer includes The following:

    ✓ Task 4: develop the project schedule based on the
    approved project deliverables and milestones, scope, and
    resource management plans in order to manage timely
    completion of the project.

    ✓ Knowledge and skills:

    ■ Time management planning, including scheduling tools and

    techniques

    ■ Workflow diagramming techniques

    Heldman, Kim. PMP: Project Management Professional Exam Study Guide : Updated for the 2015 Exam, John Wiley & Sons, Incorporated, 2015. ProQuest
    Ebook Central, http://ebookcentral.proquest.com/lib/gcu/detail.action?docID=4185201.
    Created from gcu on 2025-04-29 22:53:50.

    C
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    J

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    . A

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    .

    The Planning process group has more processes than any
    other process group. As a result, a lot of time and effort goes
    into the Planning processes of any project. On some projects,

    you might spend almost as much time planning the project as you do executing and
    controlling it. This isn’t a bad thing. The better planning you do up front, the more likely
    you’ll have a successful project. Speaking of planning, together the Planning, Executing,
    and Monitoring and Controlling process groups account for almost 70 percent of the PMP®
    exam questions, so plan on spending about the same percentage of your study time on these
    areas.

    This is another fun‐filled, action‐packed chapter. We’ll start off by defining the
    schedule management plan and then move on to the activities that become the work of
    the project. The WBS will come in handy here, so keep it close. Then we’ll sequence the
    activities in their proper order, estimate the resources we’ll need to complete the work,
    and estimate how long each activity will take. Last but not least, we’ll develop the project
    schedule.

    Everything you’ve done up to this point and the processes we’ll discuss in this chapter
    will help you create an accurate project schedule. You’ll use these documents (along with
    several other documents you’ve created along the way) throughout the Executing and
    Monitoring and Controlling processes to help measure the progress of the project. Let’s get
    going.

    The process names, inputs, tools and techniques, outputs, and
    descriptions of the project management process groups and related
    materials and figures in this chapter are based on content from A Guide to
    the Project Management Body of Knowledge (PMBOK® Guide), Fifth Edition
    (PMI, 2013).

    Creating the Schedule
    Management Plan
    The Plan Schedule Management process describes how the project schedule will be
    developed, executed, and controlled as well as how changes will be incorporated into the
    project schedule. According to A Guide to the Project Management Body of Knowledge
    (PMBOK® Guide), Fifth Edition, the primary benefit of this process is that it helps guide

    Heldman, Kim. PMP: Project Management Professional Exam Study Guide : Updated for the 2015 Exam, John Wiley & Sons, Incorporated, 2015. ProQuest
    Ebook Central, http://ebookcentral.proquest.com/lib/gcu/detail.action?docID=4185201.
    Created from gcu on 2025-04-29 22:53:50.

    C
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    J

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    Creating the Schedule Management Plan 153

    and direct how the project schedule will be managed. The only output of this process is
    the schedule management plan. Let’s first look at the inputs and the tools and techniques
    of this process and spend most of our time examining the schedule management
    plan itself.

    The inputs of this process include the project management plan, project charter,
    enterprise environmental factors, and organizational process assets. The project
    management plan includes the scope baseline, which in turn is made up of the project
    scope statement, WBS, and WBS dictionary. The project schedule will be derived from the
    WBS (which includes deliverables and work package levels), so the scope baseline is key to
    defining the processes you’ll use to develop the schedule management plan.

    Enterprise environmental factors include the culture of the organization and availability
    of resources as well as the project management software and work authorization system
    the organization uses to assign and track work components. The organizational process
    assets that are important to this process are templates, change control processes, historical
    information, policies and guidelines for schedule control, control tools for managing
    schedules, and risk control processes and procedures.

    We have seen all of the tools and techniques before. They are expert judgment,
    analytical techniques, and meetings.

    The key to this process, as I stated earlier, is the schedule management plan, which
    is an element of the project management plan. It is the only output of this process, and
    it serves to describe how the project schedule will be developed, monitored, controlled,
    and changed. According to the PMBOK® Guide, several elements make up the schedule
    management plan. Be certain to review all of them. I have highlighted the most important
    elements here:

    Schedule Model Development This refers to the methodologies and tools you’ll use to
    develop the schedule (for example, Oracle Primavera or Microsoft Project), along with the
    data they contain.

    Accuracy Levels This element describes the rounding you’ll use when deriving activity
    duration estimates. For example, you might round to the nearest week, day, or hour
    depending on the complexity of the project.

    Units of Measure This element also concerns activity duration estimates as well as
    schedule activities. This describes what measure you’ll use when developing the schedule,
    such as hours, days, weeks, or some other measure.

    Control Thresholds Control thresholds refer to the level of variance the schedule can
    experience before you take action. Again, depending on the complexity of the project, this
    might be a generous amount of time or a very limited amount of time. You can express
    thresholds in terms of hours or days (as an example, a slippage of greater than three days
    requires action) or, most typically, as a percentage of time.

    Performance Measurement Rules This refers to where and what types of measures you’ll
    use to verify schedule performance. This could include designating levels on the WBS and/
    or determining what type of earned value measurement technique you’ll use.

    Heldman, Kim. PMP: Project Management Professional Exam Study Guide : Updated for the 2015 Exam, John Wiley & Sons, Incorporated, 2015. ProQuest
    Ebook Central, http://ebookcentral.proquest.com/lib/gcu/detail.action?docID=4185201.
    Created from gcu on 2025-04-29 22:53:50.

    C
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    J

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    s

    re
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    rv
    ed

    .

    154 Chapter 4 ■ Creating the Project Schedule

    Defining Activities
    Now you’re off and running toward the development of your project schedule. To develop
    the schedule, you first need to define the activities, sequence them in the right order,
    estimate resources, and estimate the time it will take to complete the tasks. I’ll cover the
    Define Activities process here and the Sequence Activities process next, and I’ll pick up
    with the estimating processes in the next chapter.

    Define Activities and Sequence Activities are separate processes, each
    with its own inputs, tools and techniques, and outputs. In practice,
    especially for small to medium‐sized projects, you can combine the Create
    WBS process we talked about in Chapter 3, “Developing the Project Scope
    Statement,” with these processes and complete them all at once.

    The Define Activities process is a further breakdown of the work package elements
    of the WBS. It documents the specific activities needed to fulfill the deliverables detailed
    on the WBS and the project scope statement. Much as with the work package level of the
    WBS, activities can be easily assigned, estimated, scheduled, and controlled. The Define
    Activities process might be performed by the project manager, or when the WBS is broken
    down to the subproject level, this process (and all the activity‐related processes that follow)
    might be assigned to a subproject manager.

    define activities Process inputs
    The following are inputs (including the key elements of each input) to the Define Activities
    process:

    ■ Schedule management plan

    ■ Scope baseline (including deliverables, constraints, and assumptions)

    ■ Enterprise environmental factors (project management information systems,
    organizational culture, published commercial databases)

    ■ Organizational process assets (existing guidelines and policies, templates, lessons
    learned knowledge base, and historical information)

    Tools and Techniques for defining activities
    The tools and techniques of the Define Activities process are as follows:

    ■ Decomposition

    ■ Rolling wave planning

    ■ Expert judgment

    Heldman, Kim. PMP: Project Management Professional Exam Study Guide : Updated for the 2015 Exam, John Wiley & Sons, Incorporated, 2015. ProQuest
    Ebook Central, http://ebookcentral.proquest.com/lib/gcu/detail.action?docID=4185201.
    Created from gcu on 2025-04-29 22:53:50.

    C
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    5.
    J

    oh
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    W
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    Defining Activities 155

    We covered most of these topics in the previous chapter. Decomposition in this process
    involves breaking the work packages into smaller, more manageable units of work
    called activities. These are not deliverables but the individual units of work that must be
    completed to fulfill the work packages and the deliverables listed in the WBS. Activities will
    help in later Planning processes to define estimates and create the project schedule. Activity
    lists (which are one of the outputs of this process) from prior projects can be used as
    templates in this process. Rolling wave planning involves planning near‐term work in more
    detail than future‐term work. As we discussed in Chapter 3, this is a form of progressive
    elaboration. Expert judgment, in the form of project team members with prior experience
    developing project scope statements and WBSs, can help you define activities.

    Exam Spotlight

    The purpose of the Define Activities process is to decompose the work packages into
    schedule activities where the basis for estimating, scheduling, executing, and monitoring
    and controlling the work of the project is easily supported and accomplished.

    define activities outputs
    Define Activities has three outputs:

    ■ Activity list

    ■ Activity attributes

    ■ Milestone list

    We’ll look at each of these outputs next.

    activity list
    One primary output of the Define Activities process is an activity list. The activity list
    should contain all the schedule activities that will be performed for the project, with a
    scope of work description of each activity and an identifier (such as a code or number)
    so that team members understand what the work is and how it is to be completed. The
    schedule activities are individual elements of the project schedule, and the activity list
    document is part of the project documents. To keep your sanity, and that of your team
    members, make certain to enter the activity names onto the schedule the same way they
    appear on the activity list.

    activity attributes
    Activity attributes describe the characteristics of the activities and are an extension of the
    activity list. Activity attributes will change over the life of the project as more information
    is known. In the early stages of the project, activity attributes might include the activity ID,
    the WBS identification code it’s associated with, and the activity name. As you progress

    Heldman, Kim. PMP: Project Management Professional Exam Study Guide : Updated for the 2015 Exam, John Wiley & Sons, Incorporated, 2015. ProQuest
    Ebook Central, http://ebookcentral.proquest.com/lib/gcu/detail.action?docID=4185201.
    Created from gcu on 2025-04-29 22:53:50.

    C
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    **## Assignmentweek7.docx**

    The purpose of this case study assignment is to guide you through the process of constructing a Logical Framework (LogFrame) and a Quality Template. These documents are essential for successfully managing a project.

    Read the "Kitchen Heaven Project Case Study" in Chapter 4 in
    _PMP: Project Management Professional Exam Study Guide_, found in the topic Resources. Complete the following in the "Logical Framework Template" (from Part 1 of the case study assignment) and the "Quality Template," found in the Class Resources:

    **_Part 1: Logical Framework Template (Columns B-D)_**

    In this section of the assignment, you will complete the Success Measures and Verification for each component (Columns B-D) of the "Logical Framework Template" based on the information provided. Specific requirements are as follows:

    1. The Goal should include a minimum of two success measures and their associated verification methods.

    2. The Purpose should have at least two success measures and related verification methods.

    3. Each Outcome should encompass a minimum of two success measures with their corresponding verification methods.

    4. You should have a minimum total of 10 success measures and corresponding verification methods: two for Goal + two for Purpose + six for Outcomes (two for each of your three Outcomes).

    **_Part 2: Quality Template_**

    Identify three groups or individuals for each Goal, Purpose, and Outcome success measure who need to be informed. Fill in Columns A-F, lifting information from your logical framework approach
    where appropriate.

    _**Part 3: Justification**_

    Provide a written defense, ranging from 250 to 500 words, explaining how each success measure and its associated validation methods align with and support the project's objectives.

    **_General Requirements_**

    APA style is not required, but solid academic writing is expected.

    This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.

    You are required to submit this assignment to LopesWrite. A link to the LopesWrite technical support articles is located in Class Resources if you need assistance.

    **## PMP_Project_Management_Professional_Exam_Study_Gui…_—-_Pg_209–213.pdf**

    Chapter

    4
    Creating the Project
    Schedule

    The PMP® exaM conTenT froM The
    Planning PerforMance doMain covered
    in This chaPTer includes The following:

    ✓ Task 4: develop the project schedule based on the
    approved project deliverables and milestones, scope, and
    resource management plans in order to manage timely
    completion of the project.

    ✓ Knowledge and skills:

    ■ Time management planning, including scheduling tools and

    techniques

    ■ Workflow diagramming techniques

    Heldman, Kim. PMP: Project Management Professional Exam Study Guide : Updated for the 2015 Exam, John Wiley & Sons, Incorporated, 2015. ProQuest
    Ebook Central, http://ebookcentral.proquest.com/lib/gcu/detail.action?docID=4185201.
    Created from gcu on 2025-04-29 22:53:50.

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    s

    re
    se

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    .

    The Planning process group has more processes than any
    other process group. As a result, a lot of time and effort goes
    into the Planning processes of any project. On some projects,

    you might spend almost as much time planning the project as you do executing and
    controlling it. This isn’t a bad thing. The better planning you do up front, the more likely
    you’ll have a successful project. Speaking of planning, together the Planning, Executing,
    and Monitoring and Controlling process groups account for almost 70 percent of the PMP®
    exam questions, so plan on spending about the same percentage of your study time on these
    areas.

    This is another fun‐filled, action‐packed chapter. We’ll start off by defining the
    schedule management plan and then move on to the activities that become the work of
    the project. The WBS will come in handy here, so keep it close. Then we’ll sequence the
    activities in their proper order, estimate the resources we’ll need to complete the work,
    and estimate how long each activity will take. Last but not least, we’ll develop the project
    schedule.

    Everything you’ve done up to this point and the processes we’ll discuss in this chapter
    will help you create an accurate project schedule. You’ll use these documents (along with
    several other documents you’ve created along the way) throughout the Executing and
    Monitoring and Controlling processes to help measure the progress of the project. Let’s get
    going.

    The process names, inputs, tools and techniques, outputs, and
    descriptions of the project management process groups and related
    materials and figures in this chapter are based on content from A Guide to
    the Project Management Body of Knowledge (PMBOK® Guide), Fifth Edition
    (PMI, 2013).

    Creating the Schedule
    Management Plan
    The Plan Schedule Management process describes how the project schedule will be
    developed, executed, and controlled as well as how changes will be incorporated into the
    project schedule. According to A Guide to the Project Management Body of Knowledge
    (PMBOK® Guide), Fifth Edition, the primary benefit of this process is that it helps guide

    Heldman, Kim. PMP: Project Management Professional Exam Study Guide : Updated for the 2015 Exam, John Wiley & Sons, Incorporated, 2015. ProQuest
    Ebook Central, http://ebookcentral.proquest.com/lib/gcu/detail.action?docID=4185201.
    Created from gcu on 2025-04-29 22:53:50.

    C
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    .

    Creating the Schedule Management Plan 153

    and direct how the project schedule will be managed. The only output of this process is
    the schedule management plan. Let’s first look at the inputs and the tools and techniques
    of this process and spend most of our time examining the schedule management
    plan itself.

    The inputs of this process include the project management plan, project charter,
    enterprise environmental factors, and organizational process assets. The project
    management plan includes the scope baseline, which in turn is made up of the project
    scope statement, WBS, and WBS dictionary. The project schedule will be derived from the
    WBS (which includes deliverables and work package levels), so the scope baseline is key to
    defining the processes you’ll use to develop the schedule management plan.

    Enterprise environmental factors include the culture of the organization and availability
    of resources as well as the project management software and work authorization system
    the organization uses to assign and track work components. The organizational process
    assets that are important to this process are templates, change control processes, historical
    information, policies and guidelines for schedule control, control tools for managing
    schedules, and risk control processes and procedures.

    We have seen all of the tools and techniques before. They are expert judgment,
    analytical techniques, and meetings.

    The key to this process, as I stated earlier, is the schedule management plan, which
    is an element of the project management plan. It is the only output of this process, and
    it serves to describe how the project schedule will be developed, monitored, controlled,
    and changed. According to the PMBOK® Guide, several elements make up the schedule
    management plan. Be certain to review all of them. I have highlighted the most important
    elements here:

    Schedule Model Development This refers to the methodologies and tools you’ll use to
    develop the schedule (for example, Oracle Primavera or Microsoft Project), along with the
    data they contain.

    Accuracy Levels This element describes the rounding you’ll use when deriving activity
    duration estimates. For example, you might round to the nearest week, day, or hour
    depending on the complexity of the project.

    Units of Measure This element also concerns activity duration estimates as well as
    schedule activities. This describes what measure you’ll use when developing the schedule,
    such as hours, days, weeks, or some other measure.

    Control Thresholds Control thresholds refer to the level of variance the schedule can
    experience before you take action. Again, depending on the complexity of the project, this
    might be a generous amount of time or a very limited amount of time. You can express
    thresholds in terms of hours or days (as an example, a slippage of greater than three days
    requires action) or, most typically, as a percentage of time.

    Performance Measurement Rules This refers to where and what types of measures you’ll
    use to verify schedule performance. This could include designating levels on the WBS and/
    or determining what type of earned value measurement technique you’ll use.

    Heldman, Kim. PMP: Project Management Professional Exam Study Guide : Updated for the 2015 Exam, John Wiley & Sons, Incorporated, 2015. ProQuest
    Ebook Central, http://ebookcentral.proquest.com/lib/gcu/detail.action?docID=4185201.
    Created from gcu on 2025-04-29 22:53:50.

    C
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    154 Chapter 4 ■ Creating the Project Schedule

    Defining Activities
    Now you’re off and running toward the development of your project schedule. To develop
    the schedule, you first need to define the activities, sequence them in the right order,
    estimate resources, and estimate the time it will take to complete the tasks. I’ll cover the
    Define Activities process here and the Sequence Activities process next, and I’ll pick up
    with the estimating processes in the next chapter.

    Define Activities and Sequence Activities are separate processes, each
    with its own inputs, tools and techniques, and outputs. In practice,
    especially for small to medium‐sized projects, you can combine the Create
    WBS process we talked about in Chapter 3, “Developing the Project Scope
    Statement,” with these processes and complete them all at once.

    The Define Activities process is a further breakdown of the work package elements
    of the WBS. It documents the specific activities needed to fulfill the deliverables detailed
    on the WBS and the project scope statement. Much as with the work package level of the
    WBS, activities can be easily assigned, estimated, scheduled, and controlled. The Define
    Activities process might be performed by the project manager, or when the WBS is broken
    down to the subproject level, this process (and all the activity‐related processes that follow)
    might be assigned to a subproject manager.

    define activities Process inputs
    The following are inputs (including the key elements of each input) to the Define Activities
    process:

    ■ Schedule management plan

    ■ Scope baseline (including deliverables, constraints, and assumptions)

    ■ Enterprise environmental factors (project management information systems,
    organizational culture, published commercial databases)

    ■ Organizational process assets (existing guidelines and policies, templates, lessons
    learned knowledge base, and historical information)

    Tools and Techniques for defining activities
    The tools and techniques of the Define Activities process are as follows:

    ■ Decomposition

    ■ Rolling wave planning

    ■ Expert judgment

    Heldman, Kim. PMP: Project Management Professional Exam Study Guide : Updated for the 2015 Exam, John Wiley & Sons, Incorporated, 2015. ProQuest
    Ebook Central, http://ebookcentral.proquest.com/lib/gcu/detail.action?docID=4185201.
    Created from gcu on 2025-04-29 22:53:50.

    C
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    Defining Activities 155

    We covered most of these topics in the previous chapter. Decomposition in this process
    involves breaking the work packages into smaller, more manageable units of work
    called activities. These are not deliverables but the individual units of work that must be
    completed to fulfill the work packages and the deliverables listed in the WBS. Activities will
    help in later Planning processes to define estimates and create the project schedule. Activity
    lists (which are one of the outputs of this process) from prior projects can be used as
    templates in this process. Rolling wave planning involves planning near‐term work in more
    detail than future‐term work. As we discussed in Chapter 3, this is a form of progressive
    elaboration. Expert judgment, in the form of project team members with prior experience
    developing project scope statements and WBSs, can help you define activities.

    Exam Spotlight

    The purpose of the Define Activities process is to decompose the work packages into
    schedule activities where the basis for estimating, scheduling, executing, and monitoring
    and controlling the work of the project is easily supported and accomplished.

    define activities outputs
    Define Activities has three outputs:

    ■ Activity list

    ■ Activity attributes

    ■ Milestone list

    We’ll look at each of these outputs next.

    activity list
    One primary output of the Define Activities process is an activity list. The activity list
    should contain all the schedule activities that will be performed for the project, with a
    scope of work description of each activity and an identifier (such as a code or number)
    so that team members understand what the work is and how it is to be completed. The
    schedule activities are individual elements of the project schedule, and the activity list
    document is part of the project documents. To keep your sanity, and that of your team
    members, make certain to enter the activity names onto the schedule the same way they
    appear on the activity list.

    activity attributes
    Activity attributes describe the characteristics of the activities and are an extension of the
    activity list. Activity attributes will change over the life of the project as more information
    is known. In the early stages of the project, activity attributes might include the activity ID,
    the WBS identification code it’s associated with, and the activity name. As you progress

    Heldman, Kim. PMP: Project Management Professional Exam Study Guide : Updated for the 2015 Exam, John Wiley & Sons, Incorporated, 2015. ProQuest
    Ebook Central, http://ebookcentral.proquest.com/lib/gcu/detail.action?docID=4185201.
    Created from gcu on 2025-04-29 22:53:50.

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    **## Assignmentweek7.docx**

    The purpose of this case study assignment is to guide you through the process of constructing a Logical Framework (LogFrame) and a Quality Template. These documents are essential for successfully managing a project.

    Read the "Kitchen Heaven Project Case Study" in Chapter 4 in
    _PMP: Project Management Professional Exam Study Guide_, found in the topic Resources. Complete the following in the "Logical Framework Template" (from Part 1 of the case study assignment) and the "Quality Template," found in the Class Resources:

    **_Part 1: Logical Framework Template (Columns B-D)_**

    In this section of the assignment, you will complete the Success Measures and Verification for each component (Columns B-D) of the "Logical Framework Template" based on the information provided. Specific requirements are as follows:

    1. The Goal should include a minimum of two success measures and their associated verification methods.

    2. The Purpose should have at least two success measures and related verification methods.

    3. Each Outcome should encompass a minimum of two success measures with their corresponding verification methods.

    4. You should have a minimum total of 10 success measures and corresponding verification methods: two for Goal + two for Purpose + six for Outcomes (two for each of your three Outcomes).

    **_Part 2: Quality Template_**

    Identify three groups or individuals for each Goal, Purpose, and Outcome success measure who need to be informed. Fill in Columns A-F, lifting information from your logical framework approach
    where appropriate.

    _**Part 3: Justification**_

    Provide a written defense, ranging from 250 to 500 words, explaining how each success measure and its associated validation methods align with and support the project's objectives.

    **_General Requirements_**

    APA style is not required, but solid academic writing is expected.

    This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.

    You are required to submit this assignment to LopesWrite. A link to the LopesWrite technical support articles is located in Class Resources if you need assistance.

    **## PMP_Project_Management_Professional_Exam_Study_Gui…_—-_Pg_209–213.pdf**

    Chapter

    4
    Creating the Project
    Schedule

    The PMP® exaM conTenT froM The
    Planning PerforMance doMain covered
    in This chaPTer includes The following:

    ✓ Task 4: develop the project schedule based on the
    approved project deliverables and milestones, scope, and
    resource management plans in order to manage timely
    completion of the project.

    ✓ Knowledge and skills:

    ■ Time management planning, including scheduling tools and

    techniques

    ■ Workflow diagramming techniques

    Heldman, Kim. PMP: Project Management Professional Exam Study Guide : Updated for the 2015 Exam, John Wiley & Sons, Incorporated, 2015. ProQuest
    Ebook Central, http://ebookcentral.proquest.com/lib/gcu/detail.action?docID=4185201.
    Created from gcu on 2025-04-29 22:53:50.

    C
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    J

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    . A

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    s

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    .

    The Planning process group has more processes than any
    other process group. As a result, a lot of time and effort goes
    into the Planning processes of any project. On some projects,

    you might spend almost as much time planning the project as you do executing and
    controlling it. This isn’t a bad thing. The better planning you do up front, the more likely
    you’ll have a successful project. Speaking of planning, together the Planning, Executing,
    and Monitoring and Controlling process groups account for almost 70 percent of the PMP®
    exam questions, so plan on spending about the same percentage of your study time on these
    areas.

    This is another fun‐filled, action‐packed chapter. We’ll start off by defining the
    schedule management plan and then move on to the activities that become the work of
    the project. The WBS will come in handy here, so keep it close. Then we’ll sequence the
    activities in their proper order, estimate the resources we’ll need to complete the work,
    and estimate how long each activity will take. Last but not least, we’ll develop the project
    schedule.

    Everything you’ve done up to this point and the processes we’ll discuss in this chapter
    will help you create an accurate project schedule. You’ll use these documents (along with
    several other documents you’ve created along the way) throughout the Executing and
    Monitoring and Controlling processes to help measure the progress of the project. Let’s get
    going.

    The process names, inputs, tools and techniques, outputs, and
    descriptions of the project management process groups and related
    materials and figures in this chapter are based on content from A Guide to
    the Project Management Body of Knowledge (PMBOK® Guide), Fifth Edition
    (PMI, 2013).

    Creating the Schedule
    Management Plan
    The Plan Schedule Management process describes how the project schedule will be
    developed, executed, and controlled as well as how changes will be incorporated into the
    project schedule. According to A Guide to the Project Management Body of Knowledge
    (PMBOK® Guide), Fifth Edition, the primary benefit of this process is that it helps guide

    Heldman, Kim. PMP: Project Management Professional Exam Study Guide : Updated for the 2015 Exam, John Wiley & Sons, Incorporated, 2015. ProQuest
    Ebook Central, http://ebookcentral.proquest.com/lib/gcu/detail.action?docID=4185201.
    Created from gcu on 2025-04-29 22:53:50.

    C
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    Creating the Schedule Management Plan 153

    and direct how the project schedule will be managed. The only output of this process is
    the schedule management plan. Let’s first look at the inputs and the tools and techniques
    of this process and spend most of our time examining the schedule management
    plan itself.

    The inputs of this process include the project management plan, project charter,
    enterprise environmental factors, and organizational process assets. The project
    management plan includes the scope baseline, which in turn is made up of the project
    scope statement, WBS, and WBS dictionary. The project schedule will be derived from the
    WBS (which includes deliverables and work package levels), so the scope baseline is key to
    defining the processes you’ll use to develop the schedule management plan.

    Enterprise environmental factors include the culture of the organization and availability
    of resources as well as the project management software and work authorization system
    the organization uses to assign and track work components. The organizational process
    assets that are important to this process are templates, change control processes, historical
    information, policies and guidelines for schedule control, control tools for managing
    schedules, and risk control processes and procedures.

    We have seen all of the tools and techniques before. They are expert judgment,
    analytical techniques, and meetings.

    The key to this process, as I stated earlier, is the schedule management plan, which
    is an element of the project management plan. It is the only output of this process, and
    it serves to describe how the project schedule will be developed, monitored, controlled,
    and changed. According to the PMBOK® Guide, several elements make up the schedule
    management plan. Be certain to review all of them. I have highlighted the most important
    elements here:

    Schedule Model Development This refers to the methodologies and tools you’ll use to
    develop the schedule (for example, Oracle Primavera or Microsoft Project), along with the
    data they contain.

    Accuracy Levels This element describes the rounding you’ll use when deriving activity
    duration estimates. For example, you might round to the nearest week, day, or hour
    depending on the complexity of the project.

    Units of Measure This element also concerns activity duration estimates as well as
    schedule activities. This describes what measure you’ll use when developing the schedule,
    such as hours, days, weeks, or some other measure.

    Control Thresholds Control thresholds refer to the level of variance the schedule can
    experience before you take action. Again, depending on the complexity of the project, this
    might be a generous amount of time or a very limited amount of time. You can express
    thresholds in terms of hours or days (as an example, a slippage of greater than three days
    requires action) or, most typically, as a percentage of time.

    Performance Measurement Rules This refers to where and what types of measures you’ll
    use to verify schedule performance. This could include designating levels on the WBS and/
    or determining what type of earned value measurement technique you’ll use.

    Heldman, Kim. PMP: Project Management Professional Exam Study Guide : Updated for the 2015 Exam, John Wiley & Sons, Incorporated, 2015. ProQuest
    Ebook Central, http://ebookcentral.proquest.com/lib/gcu/detail.action?docID=4185201.
    Created from gcu on 2025-04-29 22:53:50.

    C
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    J

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    .

    154 Chapter 4 ■ Creating the Project Schedule

    Defining Activities
    Now you’re off and running toward the development of your project schedule. To develop
    the schedule, you first need to define the activities, sequence them in the right order,
    estimate resources, and estimate the time it will take to complete the tasks. I’ll cover the
    Define Activities process here and the Sequence Activities process next, and I’ll pick up
    with the estimating processes in the next chapter.

    Define Activities and Sequence Activities are separate processes, each
    with its own inputs, tools and techniques, and outputs. In practice,
    especially for small to medium‐sized projects, you can combine the Create
    WBS process we talked about in Chapter 3, “Developing the Project Scope
    Statement,” with these processes and complete them all at once.

    The Define Activities process is a further breakdown of the work package elements
    of the WBS. It documents the specific activities needed to fulfill the deliverables detailed
    on the WBS and the project scope statement. Much as with the work package level of the
    WBS, activities can be easily assigned, estimated, scheduled, and controlled. The Define
    Activities process might be performed by the project manager, or when the WBS is broken
    down to the subproject level, this process (and all the activity‐related processes that follow)
    might be assigned to a subproject manager.

    define activities Process inputs
    The following are inputs (including the key elements of each input) to the Define Activities
    process:

    ■ Schedule management plan

    ■ Scope baseline (including deliverables, constraints, and assumptions)

    ■ Enterprise environmental factors (project management information systems,
    organizational culture, published commercial databases)

    ■ Organizational process assets (existing guidelines and policies, templates, lessons
    learned knowledge base, and historical information)

    Tools and Techniques for defining activities
    The tools and techniques of the Define Activities process are as follows:

    ■ Decomposition

    ■ Rolling wave planning

    ■ Expert judgment

    Heldman, Kim. PMP: Project Management Professional Exam Study Guide : Updated for the 2015 Exam, John Wiley & Sons, Incorporated, 2015. ProQuest
    Ebook Central, http://ebookcentral.proquest.com/lib/gcu/detail.action?docID=4185201.
    Created from gcu on 2025-04-29 22:53:50.

    C
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    J

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    Defining Activities 155

    We covered most of these topics in the previous chapter. Decomposition in this process
    involves breaking the work packages into smaller, more manageable units of work
    called activities. These are not deliverables but the individual units of work that must be
    completed to fulfill the work packages and the deliverables listed in the WBS. Activities will
    help in later Planning processes to define estimates and create the project schedule. Activity
    lists (which are one of the outputs of this process) from prior projects can be used as
    templates in this process. Rolling wave planning involves planning near‐term work in more
    detail than future‐term work. As we discussed in Chapter 3, this is a form of progressive
    elaboration. Expert judgment, in the form of project team members with prior experience
    developing project scope statements and WBSs, can help you define activities.

    Exam Spotlight

    The purpose of the Define Activities process is to decompose the work packages into
    schedule activities where the basis for estimating, scheduling, executing, and monitoring
    and controlling the work of the project is easily supported and accomplished.

    define activities outputs
    Define Activities has three outputs:

    ■ Activity list

    ■ Activity attributes

    ■ Milestone list

    We’ll look at each of these outputs next.

    activity list
    One primary output of the Define Activities process is an activity list. The activity list
    should contain all the schedule activities that will be performed for the project, with a
    scope of work description of each activity and an identifier (such as a code or number)
    so that team members understand what the work is and how it is to be completed. The
    schedule activities are individual elements of the project schedule, and the activity list
    document is part of the project documents. To keep your sanity, and that of your team
    members, make certain to enter the activity names onto the schedule the same way they
    appear on the activity list.

    activity attributes
    Activity attributes describe the characteristics of the activities and are an extension of the
    activity list. Activity attributes will change over the life of the project as more information
    is known. In the early stages of the project, activity attributes might include the activity ID,
    the WBS identification code it’s associated with, and the activity name. As you progress

    Heldman, Kim. PMP: Project Management Professional Exam Study Guide : Updated for the 2015 Exam, John Wiley & Sons, Incorporated, 2015. ProQuest
    Ebook Central, http://ebookcentral.proquest.com/lib/gcu/detail.action?docID=4185201.
    Created from gcu on 2025-04-29 22:53:50.

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    [>Management homework help](https://www.sweetstudy.com/fields/business-finance-management) ## Scenario You have been asked to evaluate Company A and Company B and make your recommendation for acquiring one or both companies. Based on your initial assessment, you have created balanced scorecards for …

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    [>Management homework help](https://www.sweetstudy.com/fields/business-finance-management)

    ## Scenario

    You have been asked to evaluate Company A and Company B and make your recommendation for acquiring one or both companies. Based on your initial assessment, you have created balanced scorecards for both companies. You are now ready to analyze the information you have gathered so far about the two companies so that you can compare the costs, benefits, and risks associated with acquiring each company and make a well-informed decision.

    In this milestone, you will first analyze the current situation of TransGlobal Airlines using the given data and other sources to understand their business environment. You will also evaluate the performance of Company A and Company B using the balanced scorecards you created in Milestone One.

    ## Prompt

    Write a report with your performance evaluation of the three companies involved in the acquisition.

    Specifically, you must address the following rubric criteria:

    1. **Situation Analysis of TransGlobal Airlines (parent company).** Use the provided TransGlobal [Company Information](https://learn.snhu.edu/content/enforced/1894521-MBA-620-10749.202518-1/Course%20Documents/MBA%20620%20TransGlobal%20Airlines%20Information.pdf?ou=1894521) and [Financials](https://learn.snhu.edu/content/enforced/1894521-MBA-620-10749.202518-1/Course%20Documents/MBA%20620%20Transglobal%20AirLines%20Financial%20Information.xlsx?ou=1894521) to highlight the company’s current business environment.

    1. Internal environment: culture, leadership, internal processes, human resources, operations, and financial performance
    2. External environment: competitive, market, regulatory, customers, suppliers, and other relevant stakeholders
    2. **Balanced Scorecard Analysis of Company A.**Using the balanced scorecard for Company A from Milestone One, describe your analysis of Company A’s performance. Perform a cost-benefit-risk analysis to explain whether the benefits justify the costs of acquisition.

    1. **Opportunity cost**: What will it cost to move forward with this opportunity?
    2. **Risk:** Identify and explain the magnitude (low, medium, or high) of the risks this acquisition poses to the parent company related to its market, financial, cultural, and operational environments.
    3. **Balanced Scorecard Analysis of Company B.**Using the balanced scorecard for Company B from Milestone One, describe your analysis of Company B’s performance. Perform a cost-benefit-risk analysis to explain whether the benefits justify the costs of acquisition.

    1. **Opportunity cost:** What will it cost to move forward with this opportunity?
    2. **Risk:** Identify and explain the magnitude (low, medium, or high) of the risks this acquisition poses to the parent company related to its market, financial, cultural, and operational environments.

    ## What to Submit

    Submit a 6- to 8-page Word document using double spacing, 12-point Times New Roman font, and one-inch margins. If references are included, they should be cited in APA format

    – [\
    \
    MBA620TransGlobalAirlinesInformation3.pdf](https://www.sweetstudy.com/files/mba620transglobalairlinesinformation3-pdf-10278373 "MBA620TransGlobalAirlinesInformation3.pdf")
    – [\
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    MBA620TransglobalAirLinesFinancialInformation1.xlsx](https://www.sweetstudy.com/files/mba620transglobalairlinesfinancialinformation1-xlsx-10278375 "MBA620TransglobalAirLinesFinancialInformation1.xlsx")

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  • [Solved] Final Management!!

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    [>Operations Management homework help](https://www.sweetstudy.com/fields/business-finance-operations-management) For this project, you will select a U.S. President who has served in your lifetime and make a critical analysis of his leadership and communication based off the material covered througho…

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    [>Operations Management homework help](https://www.sweetstudy.com/fields/business-finance-operations-management)

    For this project, you will select a U.S. President who has served in your lifetime and make a critical analysis of his leadership and communication based off the material covered throughout this course (please do not do analysis of a president that did not serve in your lifetime or you will get a zero).

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    [>Financial markets homework help](https://www.sweetstudy.com/fields/business-finance-financial-markets)

    I need full support completing a Master's-level individual strategy report (International Business Strategy).

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    [>Management homework help](https://www.sweetstudy.com/fields/business-finance-management)

    I have 4 assignments that need to be completed. I will provide the access to the assignment and explain more how to complete it once I have selected a bid.

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    · **Proposed Problem Statement:** (Problem statement should include 5 sentences. The general problem sentence, three scholarly supporting sentences, and the specific problem sentence). Please make sure to review the white paper on Effective Problem Statements for an example of what this should look like.

    · **Research Questions**: Either 2 quantitative research questions with associated null and alternative hypotheses _**or**_ 3 qualitative research questions that address the problem.

    · **Appropriate Methodology:** Identify an appropriate methodology for the proposed research study. What design (fixed, flexible, mixed), method (quantitative, qualitative, mixed method), and method design (i.e., quantitative: correlational, experiment; qualitative: case study, phenomenology, etc.) is most appropriate to address your proposed research problem? Provide a rationale for why you believe it is the most appropriate.

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  • [Solved] MKT 5301 Unit IV

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    [>Management homework help](https://www.sweetstudy.com/fields/business-finance-management) – a year ago **files (2)** – ## AdvancedMarketingMKT5301UnitIVJournal.docx – ## UnitIVStudyGuide.pdf **## AdvancedMarketingMKT5301UnitIVJournal.docx** 2 Advanced Marketing MKT 5301 **Unit IV Journal** This jou…

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    **files (2)**

    – ## AdvancedMarketingMKT5301UnitIVJournal.docx

    – ## UnitIVStudyGuide.pdf

    **## AdvancedMarketingMKT5301UnitIVJournal.docx**

    2

    Advanced Marketing MKT 5301

    **Unit IV Journal**

    This journal measures ULOs 3.5 and 4.1.

    The objective of this journal is to analyze how the 4Ps (product, price, place, and promotion) influence the strategic decisions of a global customer brand. Additionally, you will apply the consumer buying decision process to a new product launch, providing a concise yet comprehensive understanding of both theoretical and practical marketing applications.

    Select a well-known global brand (e.g., Apple, Coca-Cola, Nike, Samsung) that operates in multiple international markets. Remember, not every global company is a brand. For example, Proctor and Gamble owns over 80 brands.

    4Ps Analysis:

    · Briefly discuss how the brand tailors its product offerings to meet the needs and preferences of different international markets. Focus on key aspects such as product design, features, and quality.

    · Provide an overview of the pricing strategy. Discuss how pricing varies across different markets and the factors influencing these decisions.

    · Evaluate the distribution strategy. Highlight the main distribution channels and logistical considerations for ensuring product availability.

    · Assess the promotional strategies used by the brand. Discuss how promotional tactics are adapted to fit cultural norms and media consumption habits of different countries.

    New Product Launch:

    · Identify the consumer needs or problems the new product aims to address.

    · Discuss how consumers might seek information about the new product.

    · Analyze how consumers evaluate the new product against competing products. Examine the factors influencing the consumer’s decision to purchase the new product.

    · Explore how the brand plans to ensure customer satisfaction and foster loyalty after the purchase.

    Begin with an introduction. Support your journal with at least one source. Your journal must be at least two pages in length, not counting the required references page. Follow APA Style when creating citations and references for this assignment.

    **## UnitIVStudyGuide.pdf**

    MKT 5301, Advanced Marketing 1

    Course Learning Outcomes for Unit IV

    Upon completion of this unit, students should be able to:

    3. Analyze the use of marketing strategies in the management of global customer brand equity.
    3.1 Examine how the four Ps (product, price, promotion, and place) impact the marketing strategy

    of a global customer brand.

    4. Compare the development of innovative new products on competitive product strategies.
    4.1 Apply the consumer buying decision process to a new product.

    Required Unit Resources

    Chapter 6: Identifying Market Segments and Target Customers—Read the following section:

    • Marketing Spotlight: Chase Sapphire

    Chapter 7: Crafting a Customer Value Proposition and Positioning—Read the following sections:

    • Developing a Value Proposition and Positioning
    • Choosing a Frame of Reference
    • Identifying Potential Points of Difference and Points of Parity
    • Creating a Sustainable Competitive Advantage

    Chapter 10: Building Strong Brands—Read the following sections:

    • How Does Branding Work?
    • Designing the Brand
    • Brand Hierarchy

    Chapter 20: Tapping into Global Markets

    Unit Lesson

    In this unit, we discuss how brands connect or do not connect with customers. Think of a brand that you
    purchase frequently and one that you never purchase. What drives polar opposite reactions to these brands?
    Think about how acquaintances of yours have totally different reactions to these same brands. Why does this
    happen?

    At the core of these decisions is the segmentation process. Kotler et al. (2022) define this process as dividing
    the population into sections or segments based on a defined set of criteria or characteristics. The criteria
    typically includes demographic, behavioral, psychographic, and geographic information.

    The first automobile commercial done by Audi compares its excellent performance to a professional
    competitive racing scenario. This might appeal to the consumer interested in a high-performance vehicle.
    Conversely, Honda takes an entirely different approach by basing the commercial on the theme from the
    popular movie Ferris Bueller’s Day Off and by appealing to the consumer who is interested in fun.

    The second segmentation criteria might be psychographic, which takes into account personality, values, and
    interests of the consumer. This looks into the inner workings of the consumers by understanding exactly what
    internally motivates them. An example of this might be cultural values, religious beliefs, political party
    alignment, or even a high work ethic.

    UNIT IV STUDY GUIDE
    Creating Strong Brands in a
    Global Competitive Marketplace

    MKT 5301, Advanced Marketing 2

    UNIT x STUDY GUIDE
    Title

    The third segmentation criteria uses the demographic aspects of the consumer. This might include income
    level, sex, age, family size, family life cycle, occupation, education level, social class, and even ethnicity. A
    company such as Coca-Cola used a commercial to demonstrate how segmentation criteria is used to reach
    and resonate with a certain segment of the population. You may wish to use your search engine of choice to
    search the Alden & Maine Go Out on a Date video to identify how this was done.

    The final segmentation criteria is geographic, which suggests that the population is divided based on a region
    of the country, neighborhood, or even the size of the city. Think about preferences of people in different
    countries or even differences within the United States. Compare the South with the Midwest, and compare the
    East Coast with the West Coast. Segmentation allows a marketer to completely understand the population
    and, specifically, the consumers who are truly interested in the product or service. This strategic grouping of
    consumers will provide the company’s marketing team with a clear understanding of their customers’
    respective needs. The idea of understanding the target market’s value proposition ties into solid segmentation
    practices.

    Once a marketer has segmented the market based on these four criteria, the marketer is now able to more
    clearly identify the target market of a company. Marketers use the knowledge gained from the segmentation
    process to define the target market. Kotler et al. (2022) define the target market as a fairly homogeneous or
    similar group of customers to whom the company wishes to appeal.

    Marketing departments do not have an unlimited marketing budget; therefore, it makes economic sense to
    focus marketing efforts on those who are the most interested in the product or service. Many companies have
    multiple target markets and will choose to focus certain advertising campaigns toward certain groups during
    select times of the year. In other words, companies like Nike do not have a target market of everyone.
    Instead, they have one target market that is defined one way and another target market that is defined
    another way. For example, target market #1 might be 20- to 30-year-olds who have an interest in running
    competitively and who live in the Midwest. Target market #2 might be 60- to 70-year-olds who enjoy wearing
    Nike sportswear for everyday wear and who live in the Southwest. Nike might focus on target market #1 with
    a marketing campaign in quarter 1 and focus on target market #2 in quarter 3. The marketing content used in
    each campaign should reflect the target market’s age group and interests. Additionally, the media used
    should align with the media the target market tends to use.

    As a marketer is using segmentation and identifying the target market, it is important to understand the role of
    digital analytics in this process. Holistically, digital marketing requires a more quantitative and thoughtful
    approach to marketing strategies. Digital analytics suggests that a company is using this quantitative research
    toward understanding exactly who the target market is and how the company can improve the marketing
    experience. This is done by gathering, measuring, analyzing, and interpreting digital data of consumer
    behavior on websites, mobile applications, etc. Through examination of this behavior, marketers generate
    leads and create both digital and traditional marketing content to reach consumers.

    Differentiation is the process by which a marketer compares the offerings of their company with that of their
    competitors. This can be in the form of product or service quality, pricing strategies, distribution methods,
    communication strategies, marketing strategies, level of brand equity, or a host of other offerings as
    determined by the value proposition of the target market. Marketers look to differentiate or demonstrate how
    the product or service offering is different than that of the competitors.

    Another important area of concern for a marketer is that of the competitive advantage, which suggests that a
    company is better than its competitors in certain areas. For instance, Walmart has a competitive advantage
    with respect to pricing because it offers some of the lowest price offerings relative to its competitors. On the
    other hand, Nordstrom does not have a competitive advantage with respect to pricing because it has a high-
    pricing strategy. It does, however, have a competitive advantage with respect to its product or service
    offerings because it provides the consumer with high-quality products and a high service level. Another
    example is Apple, which certainly has a competitive advantage with products or services but does not have a
    competitive advantage with its pricing strategies. Disney World has a competitive advantage with its unique
    product or service offerings at its parks, but it does not have a competitive advantage with respect to its
    pricing model. Through this discussion, we realize that a company can have a competitive advantage in one
    area and not in another and still be a highly successful company.

    MKT 5301, Advanced Marketing 3

    UNIT x STUDY GUIDE
    Title

    Positioning is yet another important concept involved with effectively reaching the target market. According to
    Kotler et al. (2022), positioning is how the consumers think about the brand. Marketers use market research
    to understand how their brand is currently perceived and follow that with marketing to reach those consumers
    and/or modify the perception of the brand.

    At the end of the day, marketers are always looking to create a high level of brand equity. In Unit III, we
    discussed the advantages of creating long-term loyalty relationships through the brand. Kotler et al. (2022)
    define brand equity as the preference of a brand over another by the customer. This brand loyalty can be as
    simple as a buying preference or as complex as an advocate that actually helps market the brand to other
    consumers. Advantages of a company maintaining this high level of brand equity are detailed in the graphic
    below.

    Think about how a company should look to differentiate its product or service while offering to maintain a
    competitive advantage that leads to this brand equity.

    As the world continues to become more global in nature, the need arises for companies to not only
    understand the consumers within their country but also understand the consumers in other countries. This
    involves developing an understanding of the differences in buying practices among these foreign consumers.
    Several factors influencing these buying decisions in each country are culture and religious beliefs, the
    political arena, enforced laws, technological advancements, educational levels, and economic stature of the
    country. While marketers cannot control these external factors, understanding and working with them will
    enable companies to remain competitive within a continuously changing global marketplace.

    Fast-food restaurants are looking to maintain a certain brand identity. Understanding and adhering to
    customer preferences in each country is of the utmost importance. This can be the difference between a
    profitable global expansion and a complete failure. Disney is a great example of an organization that initially
    attempted to bring Westernized ideas to foreign countries. The company brought an alcohol-free policy to
    France, not understanding that French citizens have a deep-rooted cultural practice to drink a glass of wine
    with their meals. With this realization, Disney quickly changed its way of doing things in their park in France
    (Bricker, n.d.).

    Global companies understand that people in different countries have different taste preferences. The Kraft
    Foods company provides an excellent example of this with its famous Oreo cookies, which has unique
    modifications to the product itself as well as how it is packaged. For instance, in the United States, consumers
    shop in large stores and are comfortable purchasing larger, 18-ounce packages of cookies. Alternatively,
    smaller packaging formats are made available in some countries to include kiosks in Brazil, self-service
    convenience stores in China, and street vendors in Venezuela. Stores in these countries do not have the shelf
    space, and consumers do not have the pantry space in their homes to accommodate the larger package
    sizes. Additionally, the actual Oreo cookie product is modified in some countries. These adjustments include a

    MKT 5301, Advanced Marketing 4

    UNIT x STUDY GUIDE
    Title

    lightly sweetened version in China and a milk chocolate version in Venezuela because people in those
    countries tend to prefer a less chocolatey flavor. Another area of adjustment is in the presentation of
    marketing campaigns in different countries. For example, in China, Kraft advertises heavily on television
    because television is considered more credible. In Venezuela, outdoor marketing is more effective because
    people are constantly on the go. Kraft Foods understands the various customer needs in different countries
    and works hard to fulfill these needs. Ultimately, this should lead to a higher level of brand equity and
    reaching a competitive advantage in more areas that are important to the consumer.

    References

    Bricker, T. (n.d.). Guide to drinking at Disneyland Paris. Disney Tourist Blog.

    https://www.disneytouristblog.com/disneyland-paris-bars-guide/

    Kotler, P., Keller, K. L., & Chernev, A. (2022). Marketing management (16th ed.). Pearson.

    https://bookshelf.vitalsource.com/#/books/9780135887035

    Suggested Unit Resources

    You are encouraged to read the rest of Chapter 6 for more information on segmentation and target market
    identification. The chapter can provide you with a better understanding of the consumer and value
    proposition.

    You are also encouraged to read the rest of Chapter 10, which provides additional insight on brand
    management and brand equity.

    **## UnitIVStudyGuide.pdf**

    MKT 5301, Advanced Marketing 1

    Course Learning Outcomes for Unit IV

    Upon completion of this unit, students should be able to:

    3. Analyze the use of marketing strategies in the management of global customer brand equity.
    3.1 Examine how the four Ps (product, price, promotion, and place) impact the marketing strategy

    of a global customer brand.

    4. Compare the development of innovative new products on competitive product strategies.
    4.1 Apply the consumer buying decision process to a new product.

    Required Unit Resources

    Chapter 6: Identifying Market Segments and Target Customers—Read the following section:

    • Marketing Spotlight: Chase Sapphire

    Chapter 7: Crafting a Customer Value Proposition and Positioning—Read the following sections:

    • Developing a Value Proposition and Positioning
    • Choosing a Frame of Reference
    • Identifying Potential Points of Difference and Points of Parity
    • Creating a Sustainable Competitive Advantage

    Chapter 10: Building Strong Brands—Read the following sections:

    • How Does Branding Work?
    • Designing the Brand
    • Brand Hierarchy

    Chapter 20: Tapping into Global Markets

    Unit Lesson

    In this unit, we discuss how brands connect or do not connect with customers. Think of a brand that you
    purchase frequently and one that you never purchase. What drives polar opposite reactions to these brands?
    Think about how acquaintances of yours have totally different reactions to these same brands. Why does this
    happen?

    At the core of these decisions is the segmentation process. Kotler et al. (2022) define this process as dividing
    the population into sections or segments based on a defined set of criteria or characteristics. The criteria
    typically includes demographic, behavioral, psychographic, and geographic information.

    The first automobile commercial done by Audi compares its excellent performance to a professional
    competitive racing scenario. This might appeal to the consumer interested in a high-performance vehicle.
    Conversely, Honda takes an entirely different approach by basing the commercial on the theme from the
    popular movie Ferris Bueller’s Day Off and by appealing to the consumer who is interested in fun.

    The second segmentation criteria might be psychographic, which takes into account personality, values, and
    interests of the consumer. This looks into the inner workings of the consumers by understanding exactly what
    internally motivates them. An example of this might be cultural values, religious beliefs, political party
    alignment, or even a high work ethic.

    UNIT IV STUDY GUIDE
    Creating Strong Brands in a
    Global Competitive Marketplace

    MKT 5301, Advanced Marketing 2

    UNIT x STUDY GUIDE
    Title

    The third segmentation criteria uses the demographic aspects of the consumer. This might include income
    level, sex, age, family size, family life cycle, occupation, education level, social class, and even ethnicity. A
    company such as Coca-Cola used a commercial to demonstrate how segmentation criteria is used to reach
    and resonate with a certain segment of the population. You may wish to use your search engine of choice to
    search the Alden & Maine Go Out on a Date video to identify how this was done.

    The final segmentation criteria is geographic, which suggests that the population is divided based on a region
    of the country, neighborhood, or even the size of the city. Think about preferences of people in different
    countries or even differences within the United States. Compare the South with the Midwest, and compare the
    East Coast with the West Coast. Segmentation allows a marketer to completely understand the population
    and, specifically, the consumers who are truly interested in the product or service. This strategic grouping of
    consumers will provide the company’s marketing team with a clear understanding of their customers’
    respective needs. The idea of understanding the target market’s value proposition ties into solid segmentation
    practices.

    Once a marketer has segmented the market based on these four criteria, the marketer is now able to more
    clearly identify the target market of a company. Marketers use the knowledge gained from the segmentation
    process to define the target market. Kotler et al. (2022) define the target market as a fairly homogeneous or
    similar group of customers to whom the company wishes to appeal.

    Marketing departments do not have an unlimited marketing budget; therefore, it makes economic sense to
    focus marketing efforts on those who are the most interested in the product or service. Many companies have
    multiple target markets and will choose to focus certain advertising campaigns toward certain groups during
    select times of the year. In other words, companies like Nike do not have a target market of everyone.
    Instead, they have one target market that is defined one way and another target market that is defined
    another way. For example, target market #1 might be 20- to 30-year-olds who have an interest in running
    competitively and who live in the Midwest. Target market #2 might be 60- to 70-year-olds who enjoy wearing
    Nike sportswear for everyday wear and who live in the Southwest. Nike might focus on target market #1 with
    a marketing campaign in quarter 1 and focus on target market #2 in quarter 3. The marketing content used in
    each campaign should reflect the target market’s age group and interests. Additionally, the media used
    should align with the media the target market tends to use.

    As a marketer is using segmentation and identifying the target market, it is important to understand the role of
    digital analytics in this process. Holistically, digital marketing requires a more quantitative and thoughtful
    approach to marketing strategies. Digital analytics suggests that a company is using this quantitative research
    toward understanding exactly who the target market is and how the company can improve the marketing
    experience. This is done by gathering, measuring, analyzing, and interpreting digital data of consumer
    behavior on websites, mobile applications, etc. Through examination of this behavior, marketers generate
    leads and create both digital and traditional marketing content to reach consumers.

    Differentiation is the process by which a marketer compares the offerings of their company with that of their
    competitors. This can be in the form of product or service quality, pricing strategies, distribution methods,
    communication strategies, marketing strategies, level of brand equity, or a host of other offerings as
    determined by the value proposition of the target market. Marketers look to differentiate or demonstrate how
    the product or service offering is different than that of the competitors.

    Another important area of concern for a marketer is that of the competitive advantage, which suggests that a
    company is better than its competitors in certain areas. For instance, Walmart has a competitive advantage
    with respect to pricing because it offers some of the lowest price offerings relative to its competitors. On the
    other hand, Nordstrom does not have a competitive advantage with respect to pricing because it has a high-
    pricing strategy. It does, however, have a competitive advantage with respect to its product or service
    offerings because it provides the consumer with high-quality products and a high service level. Another
    example is Apple, which certainly has a competitive advantage with products or services but does not have a
    competitive advantage with its pricing strategies. Disney World has a competitive advantage with its unique
    product or service offerings at its parks, but it does not have a competitive advantage with respect to its
    pricing model. Through this discussion, we realize that a company can have a competitive advantage in one
    area and not in another and still be a highly successful company.

    MKT 5301, Advanced Marketing 3

    UNIT x STUDY GUIDE
    Title

    Positioning is yet another important concept involved with effectively reaching the target market. According to
    Kotler et al. (2022), positioning is how the consumers think about the brand. Marketers use market research
    to understand how their brand is currently perceived and follow that with marketing to reach those consumers
    and/or modify the perception of the brand.

    At the end of the day, marketers are always looking to create a high level of brand equity. In Unit III, we
    discussed the advantages of creating long-term loyalty relationships through the brand. Kotler et al. (2022)
    define brand equity as the preference of a brand over another by the customer. This brand loyalty can be as
    simple as a buying preference or as complex as an advocate that actually helps market the brand to other
    consumers. Advantages of a company maintaining this high level of brand equity are detailed in the graphic
    below.

    Think about how a company should look to differentiate its product or service while offering to maintain a
    competitive advantage that leads to this brand equity.

    As the world continues to become more global in nature, the need arises for companies to not only
    understand the consumers within their country but also understand the consumers in other countries. This
    involves developing an understanding of the differences in buying practices among these foreign consumers.
    Several factors influencing these buying decisions in each country are culture and religious beliefs, the
    political arena, enforced laws, technological advancements, educational levels, and economic stature of the
    country. While marketers cannot control these external factors, understanding and working with them will
    enable companies to remain competitive within a continuously changing global marketplace.

    Fast-food restaurants are looking to maintain a certain brand identity. Understanding and adhering to
    customer preferences in each country is of the utmost importance. This can be the difference between a
    profitable global expansion and a complete failure. Disney is a great example of an organization that initially
    attempted to bring Westernized ideas to foreign countries. The company brought an alcohol-free policy to
    France, not understanding that French citizens have a deep-rooted cultural practice to drink a glass of wine
    with their meals. With this realization, Disney quickly changed its way of doing things in their park in France
    (Bricker, n.d.).

    Global companies understand that people in different countries have different taste preferences. The Kraft
    Foods company provides an excellent example of this with its famous Oreo cookies, which has unique
    modifications to the product itself as well as how it is packaged. For instance, in the United States, consumers
    shop in large stores and are comfortable purchasing larger, 18-ounce packages of cookies. Alternatively,
    smaller packaging formats are made available in some countries to include kiosks in Brazil, self-service
    convenience stores in China, and street vendors in Venezuela. Stores in these countries do not have the shelf
    space, and consumers do not have the pantry space in their homes to accommodate the larger package
    sizes. Additionally, the actual Oreo cookie product is modified in some countries. These adjustments include a

    MKT 5301, Advanced Marketing 4

    UNIT x STUDY GUIDE
    Title

    lightly sweetened version in China and a milk chocolate version in Venezuela because people in those
    countries tend to prefer a less chocolatey flavor. Another area of adjustment is in the presentation of
    marketing campaigns in different countries. For example, in China, Kraft advertises heavily on television
    because television is considered more credible. In Venezuela, outdoor marketing is more effective because
    people are constantly on the go. Kraft Foods understands the various customer needs in different countries
    and works hard to fulfill these needs. Ultimately, this should lead to a higher level of brand equity and
    reaching a competitive advantage in more areas that are important to the consumer.

    References

    Bricker, T. (n.d.). Guide to drinking at Disneyland Paris. Disney Tourist Blog.

    https://www.disneytouristblog.com/disneyland-paris-bars-guide/

    Kotler, P., Keller, K. L., & Chernev, A. (2022). Marketing management (16th ed.). Pearson.

    https://bookshelf.vitalsource.com/#/books/9780135887035

    Suggested Unit Resources

    You are encouraged to read the rest of Chapter 6 for more information on segmentation and target market
    identification. The chapter can provide you with a better understanding of the consumer and value
    proposition.

    You are also encouraged to read the rest of Chapter 10, which provides additional insight on brand
    management and brand equity.

    **## AdvancedMarketingMKT5301UnitIVJournal.docx**

    2

    Advanced Marketing MKT 5301

    **Unit IV Journal**

    This journal measures ULOs 3.5 and 4.1.

    The objective of this journal is to analyze how the 4Ps (product, price, place, and promotion) influence the strategic decisions of a global customer brand. Additionally, you will apply the consumer buying decision process to a new product launch, providing a concise yet comprehensive understanding of both theoretical and practical marketing applications.

    Select a well-known global brand (e.g., Apple, Coca-Cola, Nike, Samsung) that operates in multiple international markets. Remember, not every global company is a brand. For example, Proctor and Gamble owns over 80 brands.

    4Ps Analysis:

    · Briefly discuss how the brand tailors its product offerings to meet the needs and preferences of different international markets. Focus on key aspects such as product design, features, and quality.

    · Provide an overview of the pricing strategy. Discuss how pricing varies across different markets and the factors influencing these decisions.

    · Evaluate the distribution strategy. Highlight the main distribution channels and logistical considerations for ensuring product availability.

    · Assess the promotional strategies used by the brand. Discuss how promotional tactics are adapted to fit cultural norms and media consumption habits of different countries.

    New Product Launch:

    · Identify the consumer needs or problems the new product aims to address.

    · Discuss how consumers might seek information about the new product.

    · Analyze how consumers evaluate the new product against competing products. Examine the factors influencing the consumer’s decision to purchase the new product.

    · Explore how the brand plans to ensure customer satisfaction and foster loyalty after the purchase.

    Begin with an introduction. Support your journal with at least one source. Your journal must be at least two pages in length, not counting the required references page. Follow APA Style when creating citations and references for this assignment.

    **## UnitIVStudyGuide.pdf**

    MKT 5301, Advanced Marketing 1

    Course Learning Outcomes for Unit IV

    Upon completion of this unit, students should be able to:

    3. Analyze the use of marketing strategies in the management of global customer brand equity.
    3.1 Examine how the four Ps (product, price, promotion, and place) impact the marketing strategy

    of a global customer brand.

    4. Compare the development of innovative new products on competitive product strategies.
    4.1 Apply the consumer buying decision process to a new product.

    Required Unit Resources

    Chapter 6: Identifying Market Segments and Target Customers—Read the following section:

    • Marketing Spotlight: Chase Sapphire

    Chapter 7: Crafting a Customer Value Proposition and Positioning—Read the following sections:

    • Developing a Value Proposition and Positioning
    • Choosing a Frame of Reference
    • Identifying Potential Points of Difference and Points of Parity
    • Creating a Sustainable Competitive Advantage

    Chapter 10: Building Strong Brands—Read the following sections:

    • How Does Branding Work?
    • Designing the Brand
    • Brand Hierarchy

    Chapter 20: Tapping into Global Markets

    Unit Lesson

    In this unit, we discuss how brands connect or do not connect with customers. Think of a brand that you
    purchase frequently and one that you never purchase. What drives polar opposite reactions to these brands?
    Think about how acquaintances of yours have totally different reactions to these same brands. Why does this
    happen?

    At the core of these decisions is the segmentation process. Kotler et al. (2022) define this process as dividing
    the population into sections or segments based on a defined set of criteria or characteristics. The criteria
    typically includes demographic, behavioral, psychographic, and geographic information.

    The first automobile commercial done by Audi compares its excellent performance to a professional
    competitive racing scenario. This might appeal to the consumer interested in a high-performance vehicle.
    Conversely, Honda takes an entirely different approach by basing the commercial on the theme from the
    popular movie Ferris Bueller’s Day Off and by appealing to the consumer who is interested in fun.

    The second segmentation criteria might be psychographic, which takes into account personality, values, and
    interests of the consumer. This looks into the inner workings of the consumers by understanding exactly what
    internally motivates them. An example of this might be cultural values, religious beliefs, political party
    alignment, or even a high work ethic.

    UNIT IV STUDY GUIDE
    Creating Strong Brands in a
    Global Competitive Marketplace

    MKT 5301, Advanced Marketing 2

    UNIT x STUDY GUIDE
    Title

    The third segmentation criteria uses the demographic aspects of the consumer. This might include income
    level, sex, age, family size, family life cycle, occupation, education level, social class, and even ethnicity. A
    company such as Coca-Cola used a commercial to demonstrate how segmentation criteria is used to reach
    and resonate with a certain segment of the population. You may wish to use your search engine of choice to
    search the Alden & Maine Go Out on a Date video to identify how this was done.

    The final segmentation criteria is geographic, which suggests that the population is divided based on a region
    of the country, neighborhood, or even the size of the city. Think about preferences of people in different
    countries or even differences within the United States. Compare the South with the Midwest, and compare the
    East Coast with the West Coast. Segmentation allows a marketer to completely understand the population
    and, specifically, the consumers who are truly interested in the product or service. This strategic grouping of
    consumers will provide the company’s marketing team with a clear understanding of their customers’
    respective needs. The idea of understanding the target market’s value proposition ties into solid segmentation
    practices.

    Once a marketer has segmented the market based on these four criteria, the marketer is now able to more
    clearly identify the target market of a company. Marketers use the knowledge gained from the segmentation
    process to define the target market. Kotler et al. (2022) define the target market as a fairly homogeneous or
    similar group of customers to whom the company wishes to appeal.

    Marketing departments do not have an unlimited marketing budget; therefore, it makes economic sense to
    focus marketing efforts on those who are the most interested in the product or service. Many companies have
    multiple target markets and will choose to focus certain advertising campaigns toward certain groups during
    select times of the year. In other words, companies like Nike do not have a target market of everyone.
    Instead, they have one target market that is defined one way and another target market that is defined
    another way. For example, target market #1 might be 20- to 30-year-olds who have an interest in running
    competitively and who live in the Midwest. Target market #2 might be 60- to 70-year-olds who enjoy wearing
    Nike sportswear for everyday wear and who live in the Southwest. Nike might focus on target market #1 with
    a marketing campaign in quarter 1 and focus on target market #2 in quarter 3. The marketing content used in
    each campaign should reflect the target market’s age group and interests. Additionally, the media used
    should align with the media the target market tends to use.

    As a marketer is using segmentation and identifying the target market, it is important to understand the role of
    digital analytics in this process. Holistically, digital marketing requires a more quantitative and thoughtful
    approach to marketing strategies. Digital analytics suggests that a company is using this quantitative research
    toward understanding exactly who the target market is and how the company can improve the marketing
    experience. This is done by gathering, measuring, analyzing, and interpreting digital data of consumer
    behavior on websites, mobile applications, etc. Through examination of this behavior, marketers generate
    leads and create both digital and traditional marketing content to reach consumers.

    Differentiation is the process by which a marketer compares the offerings of their company with that of their
    competitors. This can be in the form of product or service quality, pricing strategies, distribution methods,
    communication strategies, marketing strategies, level of brand equity, or a host of other offerings as
    determined by the value proposition of the target market. Marketers look to differentiate or demonstrate how
    the product or service offering is different than that of the competitors.

    Another important area of concern for a marketer is that of the competitive advantage, which suggests that a
    company is better than its competitors in certain areas. For instance, Walmart has a competitive advantage
    with respect to pricing because it offers some of the lowest price offerings relative to its competitors. On the
    other hand, Nordstrom does not have a competitive advantage with respect to pricing because it has a high-
    pricing strategy. It does, however, have a competitive advantage with respect to its product or service
    offerings because it provides the consumer with high-quality products and a high service level. Another
    example is Apple, which certainly has a competitive advantage with products or services but does not have a
    competitive advantage with its pricing strategies. Disney World has a competitive advantage with its unique
    product or service offerings at its parks, but it does not have a competitive advantage with respect to its
    pricing model. Through this discussion, we realize that a company can have a competitive advantage in one
    area and not in another and still be a highly successful company.

    MKT 5301, Advanced Marketing 3

    UNIT x STUDY GUIDE
    Title

    Positioning is yet another important concept involved with effectively reaching the target market. According to
    Kotler et al. (2022), positioning is how the consumers think about the brand. Marketers use market research
    to understand how their brand is currently perceived and follow that with marketing to reach those consumers
    and/or modify the perception of the brand.

    At the end of the day, marketers are always looking to create a high level of brand equity. In Unit III, we
    discussed the advantages of creating long-term loyalty relationships through the brand. Kotler et al. (2022)
    define brand equity as the preference of a brand over another by the customer. This brand loyalty can be as
    simple as a buying preference or as complex as an advocate that actually helps market the brand to other
    consumers. Advantages of a company maintaining this high level of brand equity are detailed in the graphic
    below.

    Think about how a company should look to differentiate its product or service while offering to maintain a
    competitive advantage that leads to this brand equity.

    As the world continues to become more global in nature, the need arises for companies to not only
    understand the consumers within their country but also understand the consumers in other countries. This
    involves developing an understanding of the differences in buying practices among these foreign consumers.
    Several factors influencing these buying decisions in each country are culture and religious beliefs, the
    political arena, enforced laws, technological advancements, educational levels, and economic stature of the
    country. While marketers cannot control these external factors, understanding and working with them will
    enable companies to remain competitive within a continuously changing global marketplace.

    Fast-food restaurants are looking to maintain a certain brand identity. Understanding and adhering to
    customer preferences in each country is of the utmost importance. This can be the difference between a
    profitable global expansion and a complete failure. Disney is a great example of an organization that initially
    attempted to bring Westernized ideas to foreign countries. The company brought an alcohol-free policy to
    France, not understanding that French citizens have a deep-rooted cultural practice to drink a glass of wine
    with their meals. With this realization, Disney quickly changed its way of doing things in their park in France
    (Bricker, n.d.).

    Global companies understand that people in different countries have different taste preferences. The Kraft
    Foods company provides an excellent example of this with its famous Oreo cookies, which has unique
    modifications to the product itself as well as how it is packaged. For instance, in the United States, consumers
    shop in large stores and are comfortable purchasing larger, 18-ounce packages of cookies. Alternatively,
    smaller packaging formats are made available in some countries to include kiosks in Brazil, self-service
    convenience stores in China, and street vendors in Venezuela. Stores in these countries do not have the shelf
    space, and consumers do not have the pantry space in their homes to accommodate the larger package
    sizes. Additionally, the actual Oreo cookie product is modified in some countries. These adjustments include a

    MKT 5301, Advanced Marketing 4

    UNIT x STUDY GUIDE
    Title

    lightly sweetened version in China and a milk chocolate version in Venezuela because people in those
    countries tend to prefer a less chocolatey flavor. Another area of adjustment is in the presentation of
    marketing campaigns in different countries. For example, in China, Kraft advertises heavily on television
    because television is considered more credible. In Venezuela, outdoor marketing is more effective because
    people are constantly on the go. Kraft Foods understands the various customer needs in different countries
    and works hard to fulfill these needs. Ultimately, this should lead to a higher level of brand equity and
    reaching a competitive advantage in more areas that are important to the consumer.

    References

    Bricker, T. (n.d.). Guide to drinking at Disneyland Paris. Disney Tourist Blog.

    https://www.disneytouristblog.com/disneyland-paris-bars-guide/

    Kotler, P., Keller, K. L., & Chernev, A. (2022). Marketing management (16th ed.). Pearson.

    https://bookshelf.vitalsource.com/#/books/9780135887035

    Suggested Unit Resources

    You are encouraged to read the rest of Chapter 6 for more information on segmentation and target market
    identification. The chapter can provide you with a better understanding of the consumer and value
    proposition.

    You are also encouraged to read the rest of Chapter 10, which provides additional insight on brand
    management and brand equity.

    **## AdvancedMarketingMKT5301UnitIVJournal.docx**

    2

    Advanced Marketing MKT 5301

    **Unit IV Journal**

    This journal measures ULOs 3.5 and 4.1.

    The objective of this journal is to analyze how the 4Ps (product, price, place, and promotion) influence the strategic decisions of a global customer brand. Additionally, you will apply the consumer buying decision process to a new product launch, providing a concise yet comprehensive understanding of both theoretical and practical marketing applications.

    Select a well-known global brand (e.g., Apple, Coca-Cola, Nike, Samsung) that operates in multiple international markets. Remember, not every global company is a brand. For example, Proctor and Gamble owns over 80 brands.

    4Ps Analysis:

    · Briefly discuss how the brand tailors its product offerings to meet the needs and preferences of different international markets. Focus on key aspects such as product design, features, and quality.

    · Provide an overview of the pricing strategy. Discuss how pricing varies across different markets and the factors influencing these decisions.

    · Evaluate the distribution strategy. Highlight the main distribution channels and logistical considerations for ensuring product availability.

    · Assess the promotional strategies used by the brand. Discuss how promotional tactics are adapted to fit cultural norms and media consumption habits of different countries.

    New Product Launch:

    · Identify the consumer needs or problems the new product aims to address.

    · Discuss how consumers might seek information about the new product.

    · Analyze how consumers evaluate the new product against competing products. Examine the factors influencing the consumer’s decision to purchase the new product.

    · Explore how the brand plans to ensure customer satisfaction and foster loyalty after the purchase.

    Begin with an introduction. Support your journal with at least one source. Your journal must be at least two pages in length, not counting the required references page. Follow APA Style when creating citations and references for this assignment.

    **## UnitIVStudyGuide.pdf**

    MKT 5301, Advanced Marketing 1

    Course Learning Outcomes for Unit IV

    Upon completion of this unit, students should be able to:

    3. Analyze the use of marketing strategies in the management of global customer brand equity.
    3.1 Examine how the four Ps (product, price, promotion, and place) impact the marketing strategy

    of a global customer brand.

    4. Compare the development of innovative new products on competitive product strategies.
    4.1 Apply the consumer buying decision process to a new product.

    Required Unit Resources

    Chapter 6: Identifying Market Segments and Target Customers—Read the following section:

    • Marketing Spotlight: Chase Sapphire

    Chapter 7: Crafting a Customer Value Proposition and Positioning—Read the following sections:

    • Developing a Value Proposition and Positioning
    • Choosing a Frame of Reference
    • Identifying Potential Points of Difference and Points of Parity
    • Creating a Sustainable Competitive Advantage

    Chapter 10: Building Strong Brands—Read the following sections:

    • How Does Branding Work?
    • Designing the Brand
    • Brand Hierarchy

    Chapter 20: Tapping into Global Markets

    Unit Lesson

    In this unit, we discuss how brands connect or do not connect with customers. Think of a brand that you
    purchase frequently and one that you never purchase. What drives polar opposite reactions to these brands?
    Think about how acquaintances of yours have totally different reactions to these same brands. Why does this
    happen?

    At the core of these decisions is the segmentation process. Kotler et al. (2022) define this process as dividing
    the population into sections or segments based on a defined set of criteria or characteristics. The criteria
    typically includes demographic, behavioral, psychographic, and geographic information.

    The first automobile commercial done by Audi compares its excellent performance to a professional
    competitive racing scenario. This might appeal to the consumer interested in a high-performance vehicle.
    Conversely, Honda takes an entirely different approach by basing the commercial on the theme from the
    popular movie Ferris Bueller’s Day Off and by appealing to the consumer who is interested in fun.

    The second segmentation criteria might be psychographic, which takes into account personality, values, and
    interests of the consumer. This looks into the inner workings of the consumers by understanding exactly what
    internally motivates them. An example of this might be cultural values, religious beliefs, political party
    alignment, or even a high work ethic.

    UNIT IV STUDY GUIDE
    Creating Strong Brands in a
    Global Competitive Marketplace

    MKT 5301, Advanced Marketing 2

    UNIT x STUDY GUIDE
    Title

    The third segmentation criteria uses the demographic aspects of the consumer. This might include income
    level, sex, age, family size, family life cycle, occupation, education level, social class, and even ethnicity. A
    company such as Coca-Cola used a commercial to demonstrate how segmentation criteria is used to reach
    and resonate with a certain segment of the population. You may wish to use your search engine of choice to
    search the Alden & Maine Go Out on a Date video to identify how this was done.

    The final segmentation criteria is geographic, which suggests that the population is divided based on a region
    of the country, neighborhood, or even the size of the city. Think about preferences of people in different
    countries or even differences within the United States. Compare the South with the Midwest, and compare the
    East Coast with the West Coast. Segmentation allows a marketer to completely understand the population
    and, specifically, the consumers who are truly interested in the product or service. This strategic grouping of
    consumers will provide the company’s marketing team with a clear understanding of their customers’
    respective needs. The idea of understanding the target market’s value proposition ties into solid segmentation
    practices.

    Once a marketer has segmented the market based on these four criteria, the marketer is now able to more
    clearly identify the target market of a company. Marketers use the knowledge gained from the segmentation
    process to define the target market. Kotler et al. (2022) define the target market as a fairly homogeneous or
    similar group of customers to whom the company wishes to appeal.

    Marketing departments do not have an unlimited marketing budget; therefore, it makes economic sense to
    focus marketing efforts on those who are the most interested in the product or service. Many companies have
    multiple target markets and will choose to focus certain advertising campaigns toward certain groups during
    select times of the year. In other words, companies like Nike do not have a target market of everyone.
    Instead, they have one target market that is defined one way and another target market that is defined
    another way. For example, target market #1 might be 20- to 30-year-olds who have an interest in running
    competitively and who live in the Midwest. Target market #2 might be 60- to 70-year-olds who enjoy wearing
    Nike sportswear for everyday wear and who live in the Southwest. Nike might focus on target market #1 with
    a marketing campaign in quarter 1 and focus on target market #2 in quarter 3. The marketing content used in
    each campaign should reflect the target market’s age group and interests. Additionally, the media used
    should align with the media the target market tends to use.

    As a marketer is using segmentation and identifying the target market, it is important to understand the role of
    digital analytics in this process. Holistically, digital marketing requires a more quantitative and thoughtful
    approach to marketing strategies. Digital analytics suggests that a company is using this quantitative research
    toward understanding exactly who the target market is and how the company can improve the marketing
    experience. This is done by gathering, measuring, analyzing, and interpreting digital data of consumer
    behavior on websites, mobile applications, etc. Through examination of this behavior, marketers generate
    leads and create both digital and traditional marketing content to reach consumers.

    Differentiation is the process by which a marketer compares the offerings of their company with that of their
    competitors. This can be in the form of product or service quality, pricing strategies, distribution methods,
    communication strategies, marketing strategies, level of brand equity, or a host of other offerings as
    determined by the value proposition of the target market. Marketers look to differentiate or demonstrate how
    the product or service offering is different than that of the competitors.

    Another important area of concern for a marketer is that of the competitive advantage, which suggests that a
    company is better than its competitors in certain areas. For instance, Walmart has a competitive advantage
    with respect to pricing because it offers some of the lowest price offerings relative to its competitors. On the
    other hand, Nordstrom does not have a competitive advantage with respect to pricing because it has a high-
    pricing strategy. It does, however, have a competitive advantage with respect to its product or service
    offerings because it provides the consumer with high-quality products and a high service level. Another
    example is Apple, which certainly has a competitive advantage with products or services but does not have a
    competitive advantage with its pricing strategies. Disney World has a competitive advantage with its unique
    product or service offerings at its parks, but it does not have a competitive advantage with respect to its
    pricing model. Through this discussion, we realize that a company can have a competitive advantage in one
    area and not in another and still be a highly successful company.

    MKT 5301, Advanced Marketing 3

    UNIT x STUDY GUIDE
    Title

    Positioning is yet another important concept involved with effectively reaching the target market. According to
    Kotler et al. (2022), positioning is how the consumers think about the brand. Marketers use market research
    to understand how their brand is currently perceived and follow that with marketing to reach those consumers
    and/or modify the perception of the brand.

    At the end of the day, marketers are always looking to create a high level of brand equity. In Unit III, we
    discussed the advantages of creating long-term loyalty relationships through the brand. Kotler et al. (2022)
    define brand equity as the preference of a brand over another by the customer. This brand loyalty can be as
    simple as a buying preference or as complex as an advocate that actually helps market the brand to other
    consumers. Advantages of a company maintaining this high level of brand equity are detailed in the graphic
    below.

    Think about how a company should look to differentiate its product or service while offering to maintain a
    competitive advantage that leads to this brand equity.

    As the world continues to become more global in nature, the need arises for companies to not only
    understand the consumers within their country but also understand the consumers in other countries. This
    involves developing an understanding of the differences in buying practices among these foreign consumers.
    Several factors influencing these buying decisions in each country are culture and religious beliefs, the
    political arena, enforced laws, technological advancements, educational levels, and economic stature of the
    country. While marketers cannot control these external factors, understanding and working with them will
    enable companies to remain competitive within a continuously changing global marketplace.

    Fast-food restaurants are looking to maintain a certain brand identity. Understanding and adhering to
    customer preferences in each country is of the utmost importance. This can be the difference between a
    profitable global expansion and a complete failure. Disney is a great example of an organization that initially
    attempted to bring Westernized ideas to foreign countries. The company brought an alcohol-free policy to
    France, not understanding that French citizens have a deep-rooted cultural practice to drink a glass of wine
    with their meals. With this realization, Disney quickly changed its way of doing things in their park in France
    (Bricker, n.d.).

    Global companies understand that people in different countries have different taste preferences. The Kraft
    Foods company provides an excellent example of this with its famous Oreo cookies, which has unique
    modifications to the product itself as well as how it is packaged. For instance, in the United States, consumers
    shop in large stores and are comfortable purchasing larger, 18-ounce packages of cookies. Alternatively,
    smaller packaging formats are made available in some countries to include kiosks in Brazil, self-service
    convenience stores in China, and street vendors in Venezuela. Stores in these countries do not have the shelf
    space, and consumers do not have the pantry space in their homes to accommodate the larger package
    sizes. Additionally, the actual Oreo cookie product is modified in some countries. These adjustments include a

    MKT 5301, Advanced Marketing 4

    UNIT x STUDY GUIDE
    Title

    lightly sweetened version in China and a milk chocolate version in Venezuela because people in those
    countries tend to prefer a less chocolatey flavor. Another area of adjustment is in the presentation of
    marketing campaigns in different countries. For example, in China, Kraft advertises heavily on television
    because television is considered more credible. In Venezuela, outdoor marketing is more effective because
    people are constantly on the go. Kraft Foods understands the various customer needs in different countries
    and works hard to fulfill these needs. Ultimately, this should lead to a higher level of brand equity and
    reaching a competitive advantage in more areas that are important to the consumer.

    References

    Bricker, T. (n.d.). Guide to drinking at Disneyland Paris. Disney Tourist Blog.

    https://www.disneytouristblog.com/disneyland-paris-bars-guide/

    Kotler, P., Keller, K. L., & Chernev, A. (2022). Marketing management (16th ed.). Pearson.

    https://bookshelf.vitalsource.com/#/books/9780135887035

    Suggested Unit Resources

    You are encouraged to read the rest of Chapter 6 for more information on segmentation and target market
    identification. The chapter can provide you with a better understanding of the consumer and value
    proposition.

    You are also encouraged to read the rest of Chapter 10, which provides additional insight on brand
    management and brand equity.