[Solved] Choosing a Provider Marketing Research

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Executive Solution Overview

Comparing competitors is a key piece of a marketing strategy. **Assume** you have been asked to visit the Medicare website to research competitors in your area. **Navigate** to the care compare section of the [Medicare.gov](http://www.medicare.gov/care-compare) website and search for several hospita…

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Assignment Prompt & Instructions

Comparing competitors is a key piece of a marketing strategy.

**Assume** you have been asked to visit the Medicare website to research competitors in your area.

**Navigate** to the care compare section of the [Medicare.gov](http://www.medicare.gov/care-compare) website and search for several hospitals in your area.

Examine the data for those hospitals and choose one to focus on for this assignment.

**Write** a 350- to 525-word marketing summary addressing the following:

– What aspects from the data would you market to the community to encourage people to choose this provider?
– How would you improve the negative aspects of the data to improve the image and encourage consumers to choose this provider?
– Make sure to list the hospital/state you have selected (this should have an in-text citation and also be listed in your references)

– 2 years ago

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