[Solved] Business & Finance – Marketing Assignment 2: Short-Form Social Media

Assignment Prompt & Instructions

[>Marketing homework help](https://www.sweetstudy.com/fields/business-finance-marketing)

## **Overview**

Write three social media posts of 280 characters or less and discuss audience reactions.

## **Preparation**

Before you start, download and save the [Short-Form Social Media Template [PPTX]](https://courseroom.capella.edu/courses/70550/files/14651439/download?download_frd=1).

### **Step 1**

Write 3 posts of 280 characters or less, one post for each purpose listed below:

1. To entertain.
2. To inform.
3. To persuade.

### **Step 2**

Post each of the posts of 280 characters or less on Yellowdig separately. Take a screenshot of your Yellowdig post and insert it into your Short-Form Social Media Template on Slide 2. To take a screenshot:

– On a PC: Use Windows Key+Shift+S (hold them all at the same time) and then highlight the area you want to take a picture of.
– On a Mac: Use Shift+Command+4 (hold them all at the same time) and then highlight the area you want to take a picture of.
– On a Chromebook: Use Ctrl+Shift+Show Window (hold them all at the same time) and then highlight the area you want to take a picture of.

### **Step 3**

Review Chapters 2 and 3 from your _Social Media: Enduring Principles_ textbook on VitalSource. Take notes on the following:

– Models of communication.
– Attributes of social media.
– Forms and genres of social media.

## **Instructions**

In the Short-Form Social Media Template you downloaded above, complete the following:

– Slide 1: Create a title and include your name.
– Slide 2: Insert or paste screenshots of your three short-form social media posts.
– Each post should be 280 characters or less.
– Each post should have a clear purpose: one to entertain, one to inform, and one to persuade.
– Slide 3: Describe the form and genre of your social media posts.
– Use terminology from the textbook.
– Slide 4: Describe a model of communication.
– Use terminology from the textbook.
– Slide 5: Describe the attributes of a short-form social media site.
– Use terminology from the textbook.
– Slide 6: Identify the number of reactions and comments to each of your posts.
– Identify the date you collected the data.
– Slide 7: Insert or paste a screenshot of a classmate’s short-form post.
– Identify the number of reactions and comments.
– Slide 8: Insert or paste a screenshot of a second classmate’s short-form post.
– Identify the number of reactions and comments.
– Slide 9: Identify 3 factors that you think might be the reason a post gets more reactions or comments based on what you observed in Yellowdig.

See above for tips on taking a screenshot.

Submit your completed Short-Form Social Media Template as your assignment.

## **Competencies Measured**

By successfully completing this assignment, you will demonstrate your proficiency in the following course competencies and rubric criteria:

– Competency 1: Communicate in different social media formats.
– Write three short-form social media comments.
– Competency 2: Describe audience reactions to social media posts.
– Identify the number of reactions and comments to each of your posts.
– Identify the number of reactions and comments to a classmate’s post.
– Competency 3: Identify factors that lead to audience engagement with social media.
– Identify two factors that you think might be the reason a post gets more reactions or comments.
– Competency 4: Explain social media communication terms and concepts.
– Describe the form and genre of your posts.
– Describe a model of communication.
– Describe the attributes of a short-form social media site.
– Competency 5: Use technology to create social media content.
– Use Yellowdig to post short-form social media comments.

– [\
\
cf_short_form_social_media_template21.pptx](https://www.sweetstudy.com/files/cf-short-form-social-media-template21-pptx "cf_short_form_social_media_template21.pptx")

– a day ago