Assignment Prompt & Instructions
see attached
– ## WK2Instructions_BUSN100.docx
– ## BUSN100EntrepreneursPlaybookTemplate.pptx
**## WK2Instructions_BUSN100.docx**
**Instructions**
**Assignment Instruction: Portfolio Assignment: Visit the Course Tools / Portfolio tab of the classroom and view the following video about the use of Portfolio:** [**Portfolio Video **](https://myclassroom.apus.edu/shared/classroom_support/support_splash/videos/portfolio.html) **.**
**The Entrepreneur's Playbook [Managing the Business Lifecycle]**
In this assignment, you will take on the role of a Founder/CEO of a new company.
**Your task is to create an 8-10 slide** "Entrepreneur's Playbook" (in PowerPoint with speaker notes) that navigates your company through the five stages of the business lifecycle.
**The Goal:** Instead of just defining the stages, you will be making key decisions for your company. For each stage, you will:
1. Identify the #1 challenge your company faces (on the slide).
2. Propose a key decision to solve it (in the speaker notes).
3. Justify that decision using one credible research source (in the speaker notes).
**How to Start:** Download the
**BUSN100 Entrepreneur’s Playbook Template** file attached to these instructions.
**_All detailed, step-by-step instructions are provided directly in the speaker notes of the template_**. This file is your guide and your submission.
Choose a
**simple product or service**. Here are some examples, get creative, it is your business:
• A specialty food truck
• A local dog-walking/pet-sitting service
• A niche e-commerce store (e.g., selling custom-designed-t-shirts or niche subscription box)
• A mobile app for college students (e.g., a textbook exchange app or study spot finder app)
Your business
**must be original** for this assignment. All your decisions in the playbook must be specific to this company.
• Format: A PowerPoint (PPT) file.
• Content: A minimum of 8 content-rich slides (Title/Reference slides do not count toward this minimum).
• Speaker Notes: This is critical. Your slides should be clear and concise. The detailed explanation, justification, and analysis must be written in the Speaker Notes section for each slide. (You may optionally record audio/video narration for your slides instead of writing speaker notes, but you must do one or the other.) Use Speaker Notes for explanations and details (How to create a
[PowerPoint video 1](https://youtu.be/gkNGtBlZOwo) and
[how to add speaker notes 2)](https://www.youtube.com/watch?v=MIcWwXuIwuU).
· Please support your presentation with three (3) credible references. Please note: Wikipedia and similar websites are not credible academic references. The best place to look is the Online Trefrey Library.
**A Note on Application:** You will be graded on your ability to apply the concepts, not just define them. A successful assignment will have clear, logical, and well-justified decisions that are directly tied to the unique company you created. Generic descriptions of the stages will not receive full credit.
· Using Portfolio, submit your PPT artifact to your Portfolio account.
· Additionally, be sure to upload this assignment to your Classroom Assignment as well.
**## BUSN100EntrepreneursPlaybookTemplate.pptx**
[Your Company Name]: The Entrepreneur’s Playbook
By: [Student Name]
[class – BUSN100 X### SeasonYR]
Welcome to the Entrepreneur’s Playbook. Use this template to complete your assignment.
Simply replace the text in brackets […] and follow the instructions in the speaker notes for each slide.
Delete this instructional text when you are done.
The best pre-defined themes in PowerPoint will be the minimalist, corporate-style ones.
1
My Company Introduction
Company Name: [Insert Company Name]
Product/Service: [Describe your product/service]
Target Customer: [Describe your target customer]
[INSTRUCTIONS]: On this slide, clearly introduce the business you invented.
This gives context for all of your decisions.
You do not need a research source for this slide.
(Delete this and leave your notes blank, or add a 1-2 sentence narrative a.s a founder.)
2
Birth
Stage 1: Birth
My #1 Challenge: [Identify the single biggest challenge your new company faces in the 'Birth' stage]
[INSTRUCTIONS – Delete this and write your analysis]:
Explain why this is your biggest challenge.
Describe the key decision or action you will take as the founder to overcome it. Justify your decision.
Evidence-Based Decision: Find one (1) credible, academic, or high-quality business source (e.g., a journal article from the library, Harvard Business Review, Forbes, Wall Street Journal) that supports your decision
Justification: Write 2-3 sentences explaining how this source supports your chosen action
Source: Include the APA 7th reference for your source at the bottom of the speaker notes and properly on the reference slide.
3
Growth
Stage 2: Growth
My #1 Challenge: [Identify the single biggest challenge your company faces from 'growing too fast' (e.g., demand, hiring, quality)]
[INSTRUCTIONS – Delete this and write your analysis]:
Explain why this growth-related problem is your top priority
Describe the key decision or action you will take to manage this growth. Justify your decision
Evidence-Based Decision: Find one (1) credible, academic, or high-quality business source (e.g., a journal article from the library, Harvard Business Review, Forbes, Wall Street Journal) that supports your decision
Justification: Write 2-3 sentences explaining how this source supports your chosen action
Source: Include the APA 7th reference for your source at the bottom of the speaker notes and properly on the reference slide.
Here’s an example:
Challenge: "Our food truck is so popular we have lines 20-people deep, and we are selling out of food by 1 PM. Customers are getting angry about the wait and leaving bad reviews."
Decision: "My key decision is to invest in a second, fully-equipped 'sister' truck. This doubles our capacity without trying to cram more people into one truck, which would compromise quality."
Evidence-Based Decision: I found a Forbes article about "Scaling a Food Business." The author, a successful restaurant consultant, warns that "scaling too fast in one location can destroy the customer experience." He advises opening a "clone" of the original location to maintain quality and serve a new market.
Justification: This source directly supports my decision. It confirms that trying to "do more" in my one truck is a mistake. By launching a second truck, I can relieve the pressure on the first one, maintain quality, and also test a new neighborhood, which is a key part of smart, scalable growth.
Source: Smith, J. (2024, March 5). The five pitfalls of scaling your food business. Forbes. https://www…
4
Maturity
Stage 3: Maturity
My #1 Challenge: [Identify the single biggest challenge your mature company faces (e.g., flat sales, new competitors)]
[INSTRUCTIONS – Delete this and write your analysis]:
Explain the market forces or internal issues causing this challenge
Describe the key decision or action you will take to defend your market position. Justify your decision
Evidence-Based Decision: Find one (1) credible, academic, or high-quality business source (e.g., a journal article from the library, Harvard Business Review, Forbes, Wall Street Journal) that supports your decision
Justification: Write 2-3 sentences explaining how this source supports your chosen action
Source: Include the APA 7th reference for your source at the bottom of the speaker notes and properly on the reference slide.
5
Decline
Stage 4: Decline
My #1 Challenge: [Identify the single biggest challenge your company faces as it enters decline (e.g., falling sales, obsolete tech)]
[INSTRUCTIONS – Delete this and write your analysis]:
Explain the market forces or internal issues causing this challenge
Describe the key decision or action you will take to defend your market position. Justify your decision
Evidence-Based Decision: Find one (1) credible, academic, or high-quality business source (e.g., a journal article from the library, Harvard Business Review, Forbes, Wall Street Journal) that supports your decision
Justification: Write 2-3 sentences explaining how this source supports your chosen action
Source: Include the APA 7th reference for your source at the bottom of the speaker notes and properly on the reference slide.
6
Renew
Stage 5: Renew
My Pivot Strategy: [Propose one specific, new opportunity to pivot the company and start a new lifecycle]
[INSTRUCTIONS – Delete this and write your analysis]:
Explain the market forces or internal issues causing this challenge
Describe the key decision or action you will take to defend your market position. Justify your decision
Evidence-Based Decision: Find one (1) credible, academic, or high-quality business source (e.g., a journal article from the library, Harvard Business Review, Forbes, Wall Street Journal) that supports your decision
Justification: Write 2-3 sentences explaining how this source supports your chosen action
Source: Include the APA 7th reference for your source at the bottom of the speaker notes and properly on the reference slide.
7
Summary/Lessons Learned
Summary / Lessons Learned
[This slide is flexible. You can use it to provide a summary of your key decisions or reflect on what you learned as a "CEO".]
[INSTRUCTIONS]: Use this slide to meet the 8-slide minimum.
You could summarize the 5-stage journey of your company or provide a concluding "Lessons Learned" reflection. (No research source required here).
Slides 7-8 (and 9-10 if needed): You may use 1-2 additional slides to expand on a specific stage, add a "Lessons Learned as CEO" summary, or provide a concluding statement.
8
References
[List your APA 7th references for all sources cited in your speaker notes here.]
[INSTRUCTIONS]: Collate all the APA 7th references you used in your speaker notes onto this single slide.
9
**## BUSN100EntrepreneursPlaybookTemplate.pptx**
[Your Company Name]: The Entrepreneur’s Playbook
By: [Student Name]
[class – BUSN100 X### SeasonYR]
Welcome to the Entrepreneur’s Playbook. Use this template to complete your assignment.
Simply replace the text in brackets […] and follow the instructions in the speaker notes for each slide.
Delete this instructional text when you are done.
The best pre-defined themes in PowerPoint will be the minimalist, corporate-style ones.
1
My Company Introduction
Company Name: [Insert Company Name]
Product/Service: [Describe your product/service]
Target Customer: [Describe your target customer]
[INSTRUCTIONS]: On this slide, clearly introduce the business you invented.
This gives context for all of your decisions.
You do not need a research source for this slide.
(Delete this and leave your notes blank, or add a 1-2 sentence narrative a.s a founder.)
2
Birth
Stage 1: Birth
My #1 Challenge: [Identify the single biggest challenge your new company faces in the 'Birth' stage]
[INSTRUCTIONS – Delete this and write your analysis]:
Explain why this is your biggest challenge.
Describe the key decision or action you will take as the founder to overcome it. Justify your decision.
Evidence-Based Decision: Find one (1) credible, academic, or high-quality business source (e.g., a journal article from the library, Harvard Business Review, Forbes, Wall Street Journal) that supports your decision
Justification: Write 2-3 sentences explaining how this source supports your chosen action
Source: Include the APA 7th reference for your source at the bottom of the speaker notes and properly on the reference slide.
3
Growth
Stage 2: Growth
My #1 Challenge: [Identify the single biggest challenge your company faces from 'growing too fast' (e.g., demand, hiring, quality)]
[INSTRUCTIONS – Delete this and write your analysis]:
Explain why this growth-related problem is your top priority
Describe the key decision or action you will take to manage this growth. Justify your decision
Evidence-Based Decision: Find one (1) credible, academic, or high-quality business source (e.g., a journal article from the library, Harvard Business Review, Forbes, Wall Street Journal) that supports your decision
Justification: Write 2-3 sentences explaining how this source supports your chosen action
Source: Include the APA 7th reference for your source at the bottom of the speaker notes and properly on the reference slide.
Here’s an example:
Challenge: "Our food truck is so popular we have lines 20-people deep, and we are selling out of food by 1 PM. Customers are getting angry about the wait and leaving bad reviews."
Decision: "My key decision is to invest in a second, fully-equipped 'sister' truck. This doubles our capacity without trying to cram more people into one truck, which would compromise quality."
Evidence-Based Decision: I found a Forbes article about "Scaling a Food Business." The author, a successful restaurant consultant, warns that "scaling too fast in one location can destroy the customer experience." He advises opening a "clone" of the original location to maintain quality and serve a new market.
Justification: This source directly supports my decision. It confirms that trying to "do more" in my one truck is a mistake. By launching a second truck, I can relieve the pressure on the first one, maintain quality, and also test a new neighborhood, which is a key part of smart, scalable growth.
Source: Smith, J. (2024, March 5). The five pitfalls of scaling your food business. Forbes. https://www…
4
Maturity
Stage 3: Maturity
My #1 Challenge: [Identify the single biggest challenge your mature company faces (e.g., flat sales, new competitors)]
[INSTRUCTIONS – Delete this and write your analysis]:
Explain the market forces or internal issues causing this challenge
Describe the key decision or action you will take to defend your market position. Justify your decision
Evidence-Based Decision: Find one (1) credible, academic, or high-quality business source (e.g., a journal article from the library, Harvard Business Review, Forbes, Wall Street Journal) that supports your decision
Justification: Write 2-3 sentences explaining how this source supports your chosen action
Source: Include the APA 7th reference for your source at the bottom of the speaker notes and properly on the reference slide.
5
Decline
Stage 4: Decline
My #1 Challenge: [Identify the single biggest challenge your company faces as it enters decline (e.g., falling sales, obsolete tech)]
[INSTRUCTIONS – Delete this and write your analysis]:
Explain the market forces or internal issues causing this challenge
Describe the key decision or action you will take to defend your market position. Justify your decision
Evidence-Based Decision: Find one (1) credible, academic, or high-quality business source (e.g., a journal article from the library, Harvard Business Review, Forbes, Wall Street Journal) that supports your decision
Justification: Write 2-3 sentences explaining how this source supports your chosen action
Source: Include the APA 7th reference for your source at the bottom of the speaker notes and properly on the reference slide.
6
Renew
Stage 5: Renew
My Pivot Strategy: [Propose one specific, new opportunity to pivot the company and start a new lifecycle]
[INSTRUCTIONS – Delete this and write your analysis]:
Explain the market forces or internal issues causing this challenge
Describe the key decision or action you will take to defend your market position. Justify your decision
Evidence-Based Decision: Find one (1) credible, academic, or high-quality business source (e.g., a journal article from the library, Harvard Business Review, Forbes, Wall Street Journal) that supports your decision
Justification: Write 2-3 sentences explaining how this source supports your chosen action
Source: Include the APA 7th reference for your source at the bottom of the speaker notes and properly on the reference slide.
7
Summary/Lessons Learned
Summary / Lessons Learned
[This slide is flexible. You can use it to provide a summary of your key decisions or reflect on what you learned as a "CEO".]
[INSTRUCTIONS]: Use this slide to meet the 8-slide minimum.
You could summarize the 5-stage journey of your company or provide a concluding "Lessons Learned" reflection. (No research source required here).
Slides 7-8 (and 9-10 if needed): You may use 1-2 additional slides to expand on a specific stage, add a "Lessons Learned as CEO" summary, or provide a concluding statement.
8
References
[List your APA 7th references for all sources cited in your speaker notes here.]
[INSTRUCTIONS]: Collate all the APA 7th references you used in your speaker notes onto this single slide.
9
**## WK2Instructions_BUSN100.docx**
**Instructions**
**Assignment Instruction: Portfolio Assignment: Visit the Course Tools / Portfolio tab of the classroom and view the following video about the use of Portfolio:** [**Portfolio Video **](https://myclassroom.apus.edu/shared/classroom_support/support_splash/videos/portfolio.html) **.**
**The Entrepreneur's Playbook [Managing the Business Lifecycle]**
In this assignment, you will take on the role of a Founder/CEO of a new company.
**Your task is to create an 8-10 slide** "Entrepreneur's Playbook" (in PowerPoint with speaker notes) that navigates your company through the five stages of the business lifecycle.
**The Goal:** Instead of just defining the stages, you will be making key decisions for your company. For each stage, you will:
1. Identify the #1 challenge your company faces (on the slide).
2. Propose a key decision to solve it (in the speaker notes).
3. Justify that decision using one credible research source (in the speaker notes).
**How to Start:** Download the
**BUSN100 Entrepreneur’s Playbook Template** file attached to these instructions.
**_All detailed, step-by-step instructions are provided directly in the speaker notes of the template_**. This file is your guide and your submission.
Choose a
**simple product or service**. Here are some examples, get creative, it is your business:
• A specialty food truck
• A local dog-walking/pet-sitting service
• A niche e-commerce store (e.g., selling custom-designed-t-shirts or niche subscription box)
• A mobile app for college students (e.g., a textbook exchange app or study spot finder app)
Your business
**must be original** for this assignment. All your decisions in the playbook must be specific to this company.
• Format: A PowerPoint (PPT) file.
• Content: A minimum of 8 content-rich slides (Title/Reference slides do not count toward this minimum).
• Speaker Notes: This is critical. Your slides should be clear and concise. The detailed explanation, justification, and analysis must be written in the Speaker Notes section for each slide. (You may optionally record audio/video narration for your slides instead of writing speaker notes, but you must do one or the other.) Use Speaker Notes for explanations and details (How to create a
[PowerPoint video 1](https://youtu.be/gkNGtBlZOwo) and
[how to add speaker notes 2)](https://www.youtube.com/watch?v=MIcWwXuIwuU).
· Please support your presentation with three (3) credible references. Please note: Wikipedia and similar websites are not credible academic references. The best place to look is the Online Trefrey Library.
**A Note on Application:** You will be graded on your ability to apply the concepts, not just define them. A successful assignment will have clear, logical, and well-justified decisions that are directly tied to the unique company you created. Generic descriptions of the stages will not receive full credit.
· Using Portfolio, submit your PPT artifact to your Portfolio account.
· Additionally, be sure to upload this assignment to your Classroom Assignment as well.
**## BUSN100EntrepreneursPlaybookTemplate.pptx**
[Your Company Name]: The Entrepreneur’s Playbook
By: [Student Name]
[class – BUSN100 X### SeasonYR]
Welcome to the Entrepreneur’s Playbook. Use this template to complete your assignment.
Simply replace the text in brackets […] and follow the instructions in the speaker notes for each slide.
Delete this instructional text when you are done.
The best pre-defined themes in PowerPoint will be the minimalist, corporate-style ones.
1
My Company Introduction
Company Name: [Insert Company Name]
Product/Service: [Describe your product/service]
Target Customer: [Describe your target customer]
[INSTRUCTIONS]: On this slide, clearly introduce the business you invented.
This gives context for all of your decisions.
You do not need a research source for this slide.
(Delete this and leave your notes blank, or add a 1-2 sentence narrative a.s a founder.)
2
Birth
Stage 1: Birth
My #1 Challenge: [Identify the single biggest challenge your new company faces in the 'Birth' stage]
[INSTRUCTIONS – Delete this and write your analysis]:
Explain why this is your biggest challenge.
Describe the key decision or action you will take as the founder to overcome it. Justify your decision.
Evidence-Based Decision: Find one (1) credible, academic, or high-quality business source (e.g., a journal article from the library, Harvard Business Review, Forbes, Wall Street Journal) that supports your decision
Justification: Write 2-3 sentences explaining how this source supports your chosen action
Source: Include the APA 7th reference for your source at the bottom of the speaker notes and properly on the reference slide.
3
Growth
Stage 2: Growth
My #1 Challenge: [Identify the single biggest challenge your company faces from 'growing too fast' (e.g., demand, hiring, quality)]
[INSTRUCTIONS – Delete this and write your analysis]:
Explain why this growth-related problem is your top priority
Describe the key decision or action you will take to manage this growth. Justify your decision
Evidence-Based Decision: Find one (1) credible, academic, or high-quality business source (e.g., a journal article from the library, Harvard Business Review, Forbes, Wall Street Journal) that supports your decision
Justification: Write 2-3 sentences explaining how this source supports your chosen action
Source: Include the APA 7th reference for your source at the bottom of the speaker notes and properly on the reference slide.
Here’s an example:
Challenge: "Our food truck is so popular we have lines 20-people deep, and we are selling out of food by 1 PM. Customers are getting angry about the wait and leaving bad reviews."
Decision: "My key decision is to invest in a second, fully-equipped 'sister' truck. This doubles our capacity without trying to cram more people into one truck, which would compromise quality."
Evidence-Based Decision: I found a Forbes article about "Scaling a Food Business." The author, a successful restaurant consultant, warns that "scaling too fast in one location can destroy the customer experience." He advises opening a "clone" of the original location to maintain quality and serve a new market.
Justification: This source directly supports my decision. It confirms that trying to "do more" in my one truck is a mistake. By launching a second truck, I can relieve the pressure on the first one, maintain quality, and also test a new neighborhood, which is a key part of smart, scalable growth.
Source: Smith, J. (2024, March 5). The five pitfalls of scaling your food business. Forbes. https://www…
4
Maturity
Stage 3: Maturity
My #1 Challenge: [Identify the single biggest challenge your mature company faces (e.g., flat sales, new competitors)]
[INSTRUCTIONS – Delete this and write your analysis]:
Explain the market forces or internal issues causing this challenge
Describe the key decision or action you will take to defend your market position. Justify your decision
Evidence-Based Decision: Find one (1) credible, academic, or high-quality business source (e.g., a journal article from the library, Harvard Business Review, Forbes, Wall Street Journal) that supports your decision
Justification: Write 2-3 sentences explaining how this source supports your chosen action
Source: Include the APA 7th reference for your source at the bottom of the speaker notes and properly on the reference slide.
5
Decline
Stage 4: Decline
My #1 Challenge: [Identify the single biggest challenge your company faces as it enters decline (e.g., falling sales, obsolete tech)]
[INSTRUCTIONS – Delete this and write your analysis]:
Explain the market forces or internal issues causing this challenge
Describe the key decision or action you will take to defend your market position. Justify your decision
Evidence-Based Decision: Find one (1) credible, academic, or high-quality business source (e.g., a journal article from the library, Harvard Business Review, Forbes, Wall Street Journal) that supports your decision
Justification: Write 2-3 sentences explaining how this source supports your chosen action
Source: Include the APA 7th reference for your source at the bottom of the speaker notes and properly on the reference slide.
6
Renew
Stage 5: Renew
My Pivot Strategy: [Propose one specific, new opportunity to pivot the company and start a new lifecycle]
[INSTRUCTIONS – Delete this and write your analysis]:
Explain the market forces or internal issues causing this challenge
Describe the key decision or action you will take to defend your market position. Justify your decision
Evidence-Based Decision: Find one (1) credible, academic, or high-quality business source (e.g., a journal article from the library, Harvard Business Review, Forbes, Wall Street Journal) that supports your decision
Justification: Write 2-3 sentences explaining how this source supports your chosen action
Source: Include the APA 7th reference for your source at the bottom of the speaker notes and properly on the reference slide.
7
Summary/Lessons Learned
Summary / Lessons Learned
[This slide is flexible. You can use it to provide a summary of your key decisions or reflect on what you learned as a "CEO".]
[INSTRUCTIONS]: Use this slide to meet the 8-slide minimum.
You could summarize the 5-stage journey of your company or provide a concluding "Lessons Learned" reflection. (No research source required here).
Slides 7-8 (and 9-10 if needed): You may use 1-2 additional slides to expand on a specific stage, add a "Lessons Learned as CEO" summary, or provide a concluding statement.
8
References
[List your APA 7th references for all sources cited in your speaker notes here.]
[INSTRUCTIONS]: Collate all the APA 7th references you used in your speaker notes onto this single slide.
9
**## WK2Instructions_BUSN100.docx**
**Instructions**
**Assignment Instruction: Portfolio Assignment: Visit the Course Tools / Portfolio tab of the classroom and view the following video about the use of Portfolio:** [**Portfolio Video **](https://myclassroom.apus.edu/shared/classroom_support/support_splash/videos/portfolio.html) **.**
**The Entrepreneur's Playbook [Managing the Business Lifecycle]**
In this assignment, you will take on the role of a Founder/CEO of a new company.
**Your task is to create an 8-10 slide** "Entrepreneur's Playbook" (in PowerPoint with speaker notes) that navigates your company through the five stages of the business lifecycle.
**The Goal:** Instead of just defining the stages, you will be making key decisions for your company. For each stage, you will:
1. Identify the #1 challenge your company faces (on the slide).
2. Propose a key decision to solve it (in the speaker notes).
3. Justify that decision using one credible research source (in the speaker notes).
**How to Start:** Download the
**BUSN100 Entrepreneur’s Playbook Template** file attached to these instructions.
**_All detailed, step-by-step instructions are provided directly in the speaker notes of the template_**. This file is your guide and your submission.
Choose a
**simple product or service**. Here are some examples, get creative, it is your business:
• A specialty food truck
• A local dog-walking/pet-sitting service
• A niche e-commerce store (e.g., selling custom-designed-t-shirts or niche subscription box)
• A mobile app for college students (e.g., a textbook exchange app or study spot finder app)
Your business
**must be original** for this assignment. All your decisions in the playbook must be specific to this company.
• Format: A PowerPoint (PPT) file.
• Content: A minimum of 8 content-rich slides (Title/Reference slides do not count toward this minimum).
• Speaker Notes: This is critical. Your slides should be clear and concise. The detailed explanation, justification, and analysis must be written in the Speaker Notes section for each slide. (You may optionally record audio/video narration for your slides instead of writing speaker notes, but you must do one or the other.) Use Speaker Notes for explanations and details (How to create a
[PowerPoint video 1](https://youtu.be/gkNGtBlZOwo) and
[how to add speaker notes 2)](https://www.youtube.com/watch?v=MIcWwXuIwuU).
· Please support your presentation with three (3) credible references. Please note: Wikipedia and similar websites are not credible academic references. The best place to look is the Online Trefrey Library.
**A Note on Application:** You will be graded on your ability to apply the concepts, not just define them. A successful assignment will have clear, logical, and well-justified decisions that are directly tied to the unique company you created. Generic descriptions of the stages will not receive full credit.
· Using Portfolio, submit your PPT artifact to your Portfolio account.
· Additionally, be sure to upload this assignment to your Classroom Assignment as well.
**## BUSN100EntrepreneursPlaybookTemplate.pptx**
[Your Company Name]: The Entrepreneur’s Playbook
By: [Student Name]
[class – BUSN100 X### SeasonYR]
Welcome to the Entrepreneur’s Playbook. Use this template to complete your assignment.
Simply replace the text in brackets […] and follow the instructions in the speaker notes for each slide.
Delete this instructional text when you are done.
The best pre-defined themes in PowerPoint will be the minimalist, corporate-style ones.
1
My Company Introduction
Company Name: [Insert Company Name]
Product/Service: [Describe your product/service]
Target Customer: [Describe your target customer]
[INSTRUCTIONS]: On this slide, clearly introduce the business you invented.
This gives context for all of your decisions.
You do not need a research source for this slide.
(Delete this and leave your notes blank, or add a 1-2 sentence narrative a.s a founder.)
2
Birth
Stage 1: Birth
My #1 Challenge: [Identify the single biggest challenge your new company faces in the 'Birth' stage]
[INSTRUCTIONS – Delete this and write your analysis]:
Explain why this is your biggest challenge.
Describe the key decision or action you will take as the founder to overcome it. Justify your decision.
Evidence-Based Decision: Find one (1) credible, academic, or high-quality business source (e.g., a journal article from the library, Harvard Business Review, Forbes, Wall Street Journal) that supports your decision
Justification: Write 2-3 sentences explaining how this source supports your chosen action
Source: Include the APA 7th reference for your source at the bottom of the speaker notes and properly on the reference slide.
3
Growth
Stage 2: Growth
My #1 Challenge: [Identify the single biggest challenge your company faces from 'growing too fast' (e.g., demand, hiring, quality)]
[INSTRUCTIONS – Delete this and write your analysis]:
Explain why this growth-related problem is your top priority
Describe the key decision or action you will take to manage this growth. Justify your decision
Evidence-Based Decision: Find one (1) credible, academic, or high-quality business source (e.g., a journal article from the library, Harvard Business Review, Forbes, Wall Street Journal) that supports your decision
Justification: Write 2-3 sentences explaining how this source supports your chosen action
Source: Include the APA 7th reference for your source at the bottom of the speaker notes and properly on the reference slide.
Here’s an example:
Challenge: "Our food truck is so popular we have lines 20-people deep, and we are selling out of food by 1 PM. Customers are getting angry about the wait and leaving bad reviews."
Decision: "My key decision is to invest in a second, fully-equipped 'sister' truck. This doubles our capacity without trying to cram more people into one truck, which would compromise quality."
Evidence-Based Decision: I found a Forbes article about "Scaling a Food Business." The author, a successful restaurant consultant, warns that "scaling too fast in one location can destroy the customer experience." He advises opening a "clone" of the original location to maintain quality and serve a new market.
Justification: This source directly supports my decision. It confirms that trying to "do more" in my one truck is a mistake. By launching a second truck, I can relieve the pressure on the first one, maintain quality, and also test a new neighborhood, which is a key part of smart, scalable growth.
Source: Smith, J. (2024, March 5). The five pitfalls of scaling your food business. Forbes. https://www…
4
Maturity
Stage 3: Maturity
My #1 Challenge: [Identify the single biggest challenge your mature company faces (e.g., flat sales, new competitors)]
[INSTRUCTIONS – Delete this and write your analysis]:
Explain the market forces or internal issues causing this challenge
Describe the key decision or action you will take to defend your market position. Justify your decision
Evidence-Based Decision: Find one (1) credible, academic, or high-quality business source (e.g., a journal article from the library, Harvard Business Review, Forbes, Wall Street Journal) that supports your decision
Justification: Write 2-3 sentences explaining how this source supports your chosen action
Source: Include the APA 7th reference for your source at the bottom of the speaker notes and properly on the reference slide.
5
Decline
Stage 4: Decline
My #1 Challenge: [Identify the single biggest challenge your company faces as it enters decline (e.g., falling sales, obsolete tech)]
[INSTRUCTIONS – Delete this and write your analysis]:
Explain the market forces or internal issues causing this challenge
Describe the key decision or action you will take to defend your market position. Justify your decision
Evidence-Based Decision: Find one (1) credible, academic, or high-quality business source (e.g., a journal article from the library, Harvard Business Review, Forbes, Wall Street Journal) that supports your decision
Justification: Write 2-3 sentences explaining how this source supports your chosen action
Source: Include the APA 7th reference for your source at the bottom of the speaker notes and properly on the reference slide.
6
Renew
Stage 5: Renew
My Pivot Strategy: [Propose one specific, new opportunity to pivot the company and start a new lifecycle]
[INSTRUCTIONS – Delete this and write your analysis]:
Explain the market forces or internal issues causing this challenge
Describe the key decision or action you will take to defend your market position. Justify your decision
Evidence-Based Decision: Find one (1) credible, academic, or high-quality business source (e.g., a journal article from the library, Harvard Business Review, Forbes, Wall Street Journal) that supports your decision
Justification: Write 2-3 sentences explaining how this source supports your chosen action
Source: Include the APA 7th reference for your source at the bottom of the speaker notes and properly on the reference slide.
7
Summary/Lessons Learned
Summary / Lessons Learned
[This slide is flexible. You can use it to provide a summary of your key decisions or reflect on what you learned as a "CEO".]
[INSTRUCTIONS]: Use this slide to meet the 8-slide minimum.
You could summarize the 5-stage journey of your company or provide a concluding "Lessons Learned" reflection. (No research source required here).
Slides 7-8 (and 9-10 if needed): You may use 1-2 additional slides to expand on a specific stage, add a "Lessons Learned as CEO" summary, or provide a concluding statement.
8
References
[List your APA 7th references for all sources cited in your speaker notes here.]
[INSTRUCTIONS]: Collate all the APA 7th references you used in your speaker notes onto this single slide.
9
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