[Solved] Business Finance – Operations Management Assignment #4.1: Creating a Survey Instrument

Assignment Prompt & Instructions

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Use the following scenario to complete the following task and answer the assignment questions:

_The Human Resources Director of the LOOZIT! Fitness Center had been observing that her center staff did not appear as upbeat and friendly to clients as they had previously. She was concerned that this would ultimately result in a decline in visits and memberships, so she decided to try to turn the situation around. She suspected that her staff members were under stress, and that this was the reason for the change in their attitude and demeanor. She decided to survey the staff to determine whether they felt their stress levels had increased and what it was about the work environment that might be causing or contributing to the problem._

_Create a survey that would help the LOOZIT! Director gain the information needed to begin to solve her problem._

1. Who should complete the survey and why?
2. How would you administer the survey (e.g., face-to-face, by mail, online) and why?
3. How will you motivate the individuals to respond to your instrument – how will you convince them that it is important for them to spend their time and energy on your questionnaire?
4. Write a draft of the instructions / introduction that you would provide at the beginning of the survey.
5. Write a draft of a questionnaire that you could use to gather the information you need.
6. Why did you choose the format for the questions that you did.

– 2 years ago