[Solved] MARKET RESEARCH PROJECT

Assignment Prompt & Instructions

[>Management homework help](https://www.sweetstudy.com/fields/business-finance-management)

·         Develop a market research project that reflects your current or former company/business/organization.

·         Detail each step of the market research process and its impact on the company/business/organization.

·         Include a **minimum of ten (10) peer-reviewed references**.

·         Utilize the Market Research Project Template.

·         A minimum of **1 FULL page, minimum, 1-inch margins, double spaced, 12 pt. font** per area.

·         The originality report will not exceed 15%. Credit will not be given for a higher %.

**THE MARKET RESEARCH PROJECT WILL CONSIST OF:**

**Cover Page**

**Background and History of the Company/Business/Organization**

·         Thoroughly explain the background and history.

·         Include any significant occurrences.

**Market Characteristics**

·         Define and explain the characteristics of the market.

**Market Potential**

·         What are the opportunities for the market?

**Business Trends**

·         What are the past, current, and future trends of the market?

**Competition Analysis**

·         Identify, detail, and explain the direct competition.

·         Why are the company/business/organizations a competitor?

**Existing Product(s)**

·         Explain the existing products of the company/business/organization.

·         Explain the existing products in the market.

**Interpretation of the Findings**

·         Detail and explain the information gleaned from the market research.

·         How does this information assist in developing a marketing plan and campaign?

**Reference Page (APA format)**

·         Include a minimum of ten (10) peer-reviewed references.

– 2 years ago